--- title: "Goodwill Law vs Nicholsons Lawyers: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Goodwill Law or Nicholsons Lawyers? Compare estimated monthly branded-search demand and Share of Search inside the New Plymouth law firms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/goodwill-law-vs-nicholsons-lawyers" publisher: "Brandwave" --- # Goodwill Law vs Nicholsons Lawyers: Which is more popular by branded search in New Zealand? Which is more popular in search, Goodwill Law or Nicholsons Lawyers? Compare estimated monthly branded-search demand and Share of Search inside the New Plymouth law firms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Goodwill Law and Nicholsons Lawyers - **Competitive set**: New Plymouth law firms - **Market**: New Zealand - **Month measured**: Aug 2026 - **Goodwill Law Share of Search**: 11.4% - **Nicholsons Lawyers Share of Search**: 29.3% ## Which is more popular in search, Goodwill Law or Nicholsons Lawyers? - In August 2026, Nicholsons Lawyers had more branded searches than Goodwill Law among new plymouth law firms in New Zealand. Nicholsons Lawyers was estimated to have 720 branded searches compared to Goodwill Law’s 280, and held a 29.3% Share of Search versus Goodwill Law’s 11.4%. - Nicholsons Lawyers was ahead of Goodwill Law in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Goodwill Law’s estimated Share of Search among new plymouth law firms in New Zealand moved from 10.3% to 11.4%, and its estimated monthly branded searches moved from 260 to 280. - Across the 11 months ending August 2026, Nicholsons Lawyers’ estimated Share of Search among new plymouth law firms in New Zealand moved from 23.4% to 29.3%, and its estimated monthly branded searches moved from 590 to 720. ## How did search popularity change for New Zealand new plymouth law firms in August 2026? - In August 2026, Goodwill Law gained estimated Share of Search among new plymouth law firms in New Zealand, from 8.5% to 11.4%. - In August 2026, Nicholsons Lawyers lost estimated Share of Search among new plymouth law firms in New Zealand, from 30.5% to 29.3%. ## Month by month | Month | Goodwill Law estimated searches | Goodwill Law Share of Search | Goodwill Law rank | Nicholsons Lawyers estimated searches | Nicholsons Lawyers Share of Search | Nicholsons Lawyers rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 260 | 10.3% | 4 | 590 | 23.4% | 2 | | Nov 2025 | 310 | 11.7% | 4 | 590 | 22.3% | 2 | | Dec 2025 | 220 | 10.6% | 4 | 480 | 23.2% | 2 | | Jan 2026 | 210 | 8.9% | 5 | 590 | 25.1% | 2 | | Feb 2026 | 210 | 8.1% | 5 | 590 | 22.7% | 2 | | Mar 2026 | 260 | 9.5% | 4 | 590 | 21.5% | 2 | | Apr 2026 | 220 | 9.3% | 5 | 590 | 25% | 2 | | May 2026 | 210 | 8.2% | 5 | 720 | 28% | 2 | | Jun 2026 | 250 | 10.2% | 4 | 590 | 24.1% | 2 | | Jul 2026 | 200 | 8.5% | 4 | 720 | 30.5% | 2 | | Aug 2026 | 280 | 11.4% | 4 | 720 | 29.3% | 2 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Goodwill Law’s and Nicholsons Lawyers’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Goodwill Law**: Measured on the search terms “goodwill law”, “goodwill law new plymouth” and “goodwill.law”, summed into one figure. - **Nicholsons Lawyers**: Measured on the search term “nicholsons lawyers”. - [Goodwill Law profile](/demand/nz/brands/goodwill-law) - [Nicholsons Lawyers profile](/demand/nz/brands/nicholsons-lawyers) - [All new plymouth law firms in New Zealand](/demand/nz/categories/nz-new-plymouth-law-firms): The set both shares are measured inside, 5 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Goodwill Law or Nicholsons Lawyers? In August 2026, Nicholsons Lawyers had more branded searches than Goodwill Law among new plymouth law firms in New Zealand. Nicholsons Lawyers was estimated to have 720 branded searches compared to Goodwill Law’s 280, and held a 29.3% Share of Search versus Goodwill Law’s 11.4%. ## Cite this page Brandwave. "Goodwill Law vs Nicholsons Lawyers: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/goodwill-law-vs-nicholsons-lawyers This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/goodwill-law-vs-nicholsons-lawyers. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.