---
title: "Goodwill Law vs Legal Matters: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, Goodwill Law or Legal Matters? Compare estimated monthly branded-search demand and Share of Search inside the Napier law firms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/goodwill-law-vs-legal-matters"
publisher: "Brandwave"
---

# Goodwill Law vs Legal Matters: Which is more popular by branded search in New Zealand?

Which is more popular in search, Goodwill Law or Legal Matters? Compare estimated monthly branded-search demand and Share of Search inside the Napier law firms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Goodwill Law and Legal Matters
- **Competitive set**: Napier law firms
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **Goodwill Law Share of Search**: 11.9%
- **Legal Matters Share of Search**: 1.3%

## Which is more popular in search, Goodwill Law or Legal Matters?

- In August 2026, Goodwill Law had more branded searches than Legal Matters among napier law firms in New Zealand. Goodwill Law was estimated to have 280 branded searches compared to Legal Matters’ 30, and held an 11.9% Share of Search versus Legal Matters’ 1.3%.
- Goodwill Law was ahead of Legal Matters in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Goodwill Law’s estimated Share of Search among napier law firms in New Zealand moved from 10% to 11.9%, and its estimated monthly branded searches moved from 260 to 280.
- Across the 11 months ending August 2026, Legal Matters’ estimated Share of Search among napier law firms in New Zealand moved from 1.2% to 1.3%, and its estimated monthly branded searches held steady at 30.

## How did search popularity change for New Zealand napier law firms in August 2026?

- In August 2026, Goodwill Law overtook Carlile Dowling to rank 3rd among napier law firms in New Zealand, at 11.9%.

## Month by month

| Month | Goodwill Law estimated searches | Goodwill Law Share of Search | Goodwill Law rank | Legal Matters estimated searches | Legal Matters Share of Search | Legal Matters rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 260 | 10% | 4 | 30 | 1.2% | 5 |
| Nov 2025 | 310 | 10.9% | 4 | 30 | 1.1% | 5 |
| Dec 2025 | 220 | 11.1% | 4 | 30 | 1.5% | 5 |
| Jan 2026 | 210 | 9.8% | 4 | 40 | 1.9% | 5 |
| Feb 2026 | 210 | 8.9% | 4 | 20 | 0.85% | 5 |
| Mar 2026 | 260 | 8.7% | 4 | 30 | 1% | 5 |
| Apr 2026 | 220 | 10.2% | 4 | 10 | 0.47% | 5 |
| May 2026 | 210 | 9.7% | 4 | 20 | 0.93% | 5 |
| Jun 2026 | 250 | 11% | 4 | 30 | 1.3% | 5 |
| Jul 2026 | 200 | 8.2% | 4 | 30 | 1.2% | 5 |
| Aug 2026 | 280 | 11.9% | 3 | 30 | 1.3% | 5 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Goodwill Law’s and Legal Matters’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Goodwill Law**: Measured on the search terms “goodwill law”, “goodwill law new plymouth” and “goodwill.law”, summed into one figure.
- **Legal Matters**: Measured on the search term “legal matters napier”.

- [Goodwill Law profile](/demand/nz/brands/goodwill-law)
- [Legal Matters profile](/demand/nz/brands/legal-matters)
- [All napier law firms in New Zealand](/demand/nz/categories/nz-napier-law-firms): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Goodwill Law or Legal Matters?

In August 2026, Goodwill Law had more branded searches than Legal Matters among napier law firms in New Zealand. Goodwill Law was estimated to have 280 branded searches compared to Legal Matters’ 30, and held an 11.9% Share of Search versus Legal Matters’ 1.3%.

## Cite this page

Brandwave. "Goodwill Law vs Legal Matters: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/goodwill-law-vs-legal-matters

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/goodwill-law-vs-legal-matters. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.