--- title: "Goodwill Law vs Langley Twigg Law: Which is more popular in New Zealand?" description: "Is Goodwill Law or Langley Twigg Law more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Napier law firms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/goodwill-law-vs-langley-twigg" publisher: "Brandwave" --- # Goodwill Law vs Langley Twigg Law: Which is more popular in New Zealand? Is Goodwill Law or Langley Twigg Law more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Napier law firms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Goodwill Law and Langley Twigg Law - **Competitive set**: Napier law firms - **Market**: New Zealand - **Month measured**: Oct 2026 - **Goodwill Law Share of Search**: 0.82% - **Langley Twigg Law Share of Search**: 26.2% ## Is Goodwill Law or Langley Twigg Law more popular in search? - In October 2026, Langley Twigg Law had more branded searches than Goodwill Law among Napier law firms in New Zealand. Langley Twigg Law had about 320 branded searches, while Goodwill Law had 10. Langley Twigg Law made up 26.2% of all Napier law firm searches we track, and Goodwill Law accounted for 0.82%. - Langley Twigg Law was ahead of Goodwill Law in every measured month of the 12 months ending October 2026. - Across the 12 months ending October 2026, Goodwill Law’s share of searches among Napier law firms in New Zealand moved from 0.77% to 0.82%, and its estimated monthly branded searches held steady at 10. - Across the 12 months ending October 2026, Langley Twigg Law’s share of searches among Napier law firms in New Zealand moved from 24.6% to 26.2%, and its estimated monthly branded searches held steady at 320. ## Top Napier law firms in ChatGPT and Google AI Overviews In three ChatGPT questions, Langley Twigg Law appeared in all three answers. Goodwill Law did not appear in any of the three answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | All answers that named it | | --- | --- | --- | --- | | Langley Twigg Law | 1st | 3 of 3 | 3 of 3 | | Carlile Dowling | 2nd | 3 of 3 | 3 of 3 | | Sainsbury Logan & Williams | 3rd | 3 of 3 | 3 of 3 | | Willis Legal | 4th | 2 of 3 | 2 of 3 | | Brown & Bates | 5th | 2 of 3 | 2 of 3 | | Legal Matters | 6th | 1 of 3 | 1 of 3 | | Goodwill Law | Not ranked | 0 of 3 | 0 of 3 | ## Every AI answer about Napier law firms - Asked ChatGPT "Which law firm should I hire in Napier, New Zealand?": 1. Langley Twigg Law, 2. Sainsbury Logan & Williams, 3. Carlile Dowling, 4. Willis Legal, 5. Brown & Bates - Asked ChatGPT "What are the best law firms in Napier, New Zealand?": 1. Langley Twigg Law, 2. Carlile Dowling, 3. Sainsbury Logan & Williams, 4. Willis Legal, 5. Legal Matters, 6. Brown & Bates - Asked ChatGPT "What's the best law firm in Napier, New Zealand for legal advice?": 1. Langley Twigg Law, 2. Carlile Dowling, 3. Sainsbury Logan & Williams Not named in any answer: Goodwill Law. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand Napier law firms in October 2026? - In October 2026, Langley Twigg Law lost share of searches among Napier law firms in New Zealand, from 29.5% to 26.2%. ## How has branded search for Goodwill Law and Langley Twigg Law changed in New Zealand over the last 12 months? | Month | Goodwill Law estimated searches | Goodwill Law Share of Search | Goodwill Law rank | Langley Twigg Law estimated searches | Langley Twigg Law Share of Search | Langley Twigg Law rank | | --- | --- | --- | --- | --- | --- | --- | | Nov 2025 | 10 | 0.77% | 7 | 320 | 24.6% | 2 | | Dec 2025 | 10 | 0.94% | 7 | 320 | 30.2% | 2 | | Jan 2026 | 10 | 0.71% | 7 | 480 | 34.3% | 1 | | Feb 2026 | 10 | 0.7% | 7 | 390 | 27.5% | 2 | | Mar 2026 | 10 | 0.61% | 7 | 480 | 29.1% | 2 | | Apr 2026 | 10 | 0.79% | 7 | 390 | 31% | 2 | | May 2026 | 10 | 0.74% | 7 | 480 | 35.3% | 1 | | Jun 2026 | 10 | 0.81% | 7 | 390 | 31.7% | 2 | | Jul 2026 | 0 | 0% | 7 | 390 | 32.2% | 1 | | Aug 2026 | 10 | 0.82% | 7 | 390 | 32% | 2 | | Sep 2026 | 10 | 0.76% | 7 | 390 | 29.5% | 2 | | Oct 2026 | 10 | 0.82% | 7 | 320 | 26.2% | 2 | ## How are Goodwill Law’s and Langley Twigg Law’s branded searches counted? Brandwave collects information about searches that people make online using Goodwill Law’s and Langley Twigg Law’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Goodwill Law**: Measured on the search terms “goodwill law” and “goodwill.law”, summed into one figure. - **Langley Twigg Law**: Measured on the search term “langley twigg”. - [Goodwill Law profile](/demand/nz/brands/goodwill-law) - [Langley Twigg Law profile](/demand/nz/brands/langley-twigg) - [All Napier law firms in New Zealand](/demand/nz/locations/napier/law-firms): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Goodwill Law or Langley Twigg Law more popular in search? In October 2026, Langley Twigg Law had more branded searches than Goodwill Law among Napier law firms in New Zealand. Langley Twigg Law had about 320 branded searches, while Goodwill Law had 10. Langley Twigg Law made up 26.2% of all Napier law firm searches we track, and Goodwill Law accounted for 0.82%. ## Cite this page Brandwave. "Goodwill Law vs Langley Twigg Law: Which is more popular in New Zealand?". https://gobrandwave.com/demand/nz/compare/goodwill-law-vs-langley-twigg This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/goodwill-law-vs-langley-twigg. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.