---
title: "Goodwill Law vs Govett Quilliam: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, Goodwill Law or Govett Quilliam? Compare estimated monthly branded-search demand and Share of Search inside the New Plymouth law firms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/goodwill-law-vs-govett-quilliam"
publisher: "Brandwave"
---

# Goodwill Law vs Govett Quilliam: Which is more popular by branded search in New Zealand?

Which is more popular in search, Goodwill Law or Govett Quilliam? Compare estimated monthly branded-search demand and Share of Search inside the New Plymouth law firms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Goodwill Law and Govett Quilliam
- **Competitive set**: New Plymouth law firms
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **Goodwill Law Share of Search**: 11.4%
- **Govett Quilliam Share of Search**: 37%

## Which is more popular in search, Goodwill Law or Govett Quilliam?

- In August 2026, Govett Quilliam had more branded searches than Goodwill Law among new plymouth law firms in New Zealand. Govett Quilliam was estimated to have 910 branded searches compared to Goodwill Law’s 280, and held a 37% Share of Search versus Goodwill Law’s 11.4%.
- Govett Quilliam was ahead of Goodwill Law in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Goodwill Law’s estimated Share of Search among new plymouth law firms in New Zealand moved from 10.3% to 11.4%, and its estimated monthly branded searches moved from 260 to 280.
- Across the 11 months ending August 2026, Govett Quilliam’s estimated Share of Search among new plymouth law firms in New Zealand moved from 41.3% to 37%, and its estimated monthly branded searches moved from 1K to 910.

## How did search popularity change for New Zealand new plymouth law firms in August 2026?

- In August 2026, Goodwill Law gained estimated Share of Search among new plymouth law firms in New Zealand, from 8.5% to 11.4%.
- In August 2026, Govett Quilliam lost estimated Share of Search among new plymouth law firms in New Zealand, from 40.3% to 37%.

## Month by month

| Month | Goodwill Law estimated searches | Goodwill Law Share of Search | Goodwill Law rank | Govett Quilliam estimated searches | Govett Quilliam Share of Search | Govett Quilliam rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 260 | 10.3% | 4 | 1K | 41.3% | 1 |
| Nov 2025 | 310 | 11.7% | 4 | 1.2K | 43.8% | 1 |
| Dec 2025 | 220 | 10.6% | 4 | 820 | 39.6% | 1 |
| Jan 2026 | 210 | 8.9% | 5 | 910 | 38.7% | 1 |
| Feb 2026 | 210 | 8.1% | 5 | 1.2K | 47.3% | 1 |
| Mar 2026 | 260 | 9.5% | 4 | 1.2K | 44.5% | 1 |
| Apr 2026 | 220 | 9.3% | 5 | 1K | 42.4% | 1 |
| May 2026 | 210 | 8.2% | 5 | 1.1K | 42.8% | 1 |
| Jun 2026 | 250 | 10.2% | 4 | 1.1K | 43.7% | 1 |
| Jul 2026 | 200 | 8.5% | 4 | 950 | 40.3% | 1 |
| Aug 2026 | 280 | 11.4% | 4 | 910 | 37% | 1 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Goodwill Law’s and Govett Quilliam’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Goodwill Law**: Measured on the search terms “goodwill law”, “goodwill law new plymouth” and “goodwill.law”, summed into one figure.
- **Govett Quilliam**: Measured on the search terms “govett quilliam”, “govett quilliam lawyers new plymouth”, “govett quilliam new plymouth” and “thelawyers”, summed into one figure.

- [Goodwill Law profile](/demand/nz/brands/goodwill-law)
- [Govett Quilliam profile](/demand/nz/brands/govett-quilliam)
- [All new plymouth law firms in New Zealand](/demand/nz/categories/nz-new-plymouth-law-firms): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Goodwill Law or Govett Quilliam?

In August 2026, Govett Quilliam had more branded searches than Goodwill Law among new plymouth law firms in New Zealand. Govett Quilliam was estimated to have 910 branded searches compared to Goodwill Law’s 280, and held a 37% Share of Search versus Goodwill Law’s 11.4%.

## Cite this page

Brandwave. "Goodwill Law vs Govett Quilliam: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/goodwill-law-vs-govett-quilliam

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/goodwill-law-vs-govett-quilliam. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.