--- title: "Goodman vs Todd Property: Which is more popular in New Zealand?" description: "Is Goodman or Todd Property more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Property developers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/goodman-property-vs-todd-property" publisher: "Brandwave" --- # Goodman vs Todd Property: Which is more popular in New Zealand? Is Goodman or Todd Property more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Property developers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Goodman and Todd Property - **Competitive set**: Property developers - **Market**: New Zealand - **Month measured**: Oct 2026 - **Goodman Share of Search**: 5.8% - **Todd Property Share of Search**: 0.75% ## Is Goodman or Todd Property more popular in search? - In October 2026, Goodman had more branded searches than Todd Property among property developers in New Zealand. Goodman had about 390 branded searches, while Todd Property had 50. Goodman made up 5.8% of all property developer searches we track, and Todd Property accounted for 0.75%. - Goodman was ahead of Todd Property in every measured month of the 12 months ending October 2026. - Across the 12 months ending October 2026, Goodman’s share of searches among property developers in New Zealand moved from 4.6% to 5.8%, and its estimated monthly branded searches held steady at 390. - Across the 12 months ending October 2026, Todd Property’s share of searches among property developers in New Zealand moved from 0.82% to 0.75%, and its estimated monthly branded searches moved from 70 to 50. ## Top property developers in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Todd Property was mentioned in two out of four: in one of the three ChatGPT answers and in the Google AI Overview. Goodman did not appear in any of the four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Todd Property | 1st | 1 of 3 | 1 of 1 | 2 of 4 | | Fletcher Living | 2nd | 1 of 3 | 0 of 1 | 1 of 4 | | Mike Greer Homes | 3rd | 1 of 3 | 1 of 1 | 2 of 4 | | Oakridge Homes | 4th | 2 of 3 | 0 of 1 | 2 of 4 | | Precinct Properties | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Kiwi Property | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Goodman | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about property developers - Asked ChatGPT "Which property developer should I buy in New Zealand?": named none of the brands we track - Asked ChatGPT "What are the best property developer brands in New Zealand?": 1. Fletcher Living, 2. Todd Property, 3. Oakridge Homes, 4. Mike Greer Homes - Asked ChatGPT "What's the best property developer in New Zealand for a new home?": 1. Oakridge Homes - Searched Google, AI Overview "property developers nz": 1. Todd Property, 2. Mike Greer Homes Not named in any answer: Precinct Properties, Kiwi Property and Goodman. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand property developers in October 2026? - In October 2026, Goodman lost share of searches among property developers in New Zealand, from 7% to 5.8%. - Estimated monthly branded searches for Todd Property in New Zealand fell 28.6% over 12 measured months, from 70 to 50 in October 2026. ## How has branded search for Goodman and Todd Property changed in New Zealand over the last 12 months? | Month | Goodman estimated searches | Goodman Share of Search | Goodman rank | Todd Property estimated searches | Todd Property Share of Search | Todd Property rank | | --- | --- | --- | --- | --- | --- | --- | | Nov 2025 | 390 | 4.6% | 6 | 70 | 0.82% | 7 | | Dec 2025 | 260 | 4.3% | 6 | 50 | 0.83% | 7 | | Jan 2026 | 260 | 3.4% | 6 | 40 | 0.52% | 7 | | Feb 2026 | 390 | 5.4% | 6 | 40 | 0.56% | 7 | | Mar 2026 | 480 | 6% | 6 | 50 | 0.62% | 7 | | Apr 2026 | 390 | 5.4% | 6 | 70 | 0.97% | 7 | | May 2026 | 390 | 4.5% | 6 | 30 | 0.35% | 7 | | Jun 2026 | 480 | 5.9% | 6 | 40 | 0.5% | 7 | | Jul 2026 | 390 | 5% | 6 | 30 | 0.38% | 7 | | Aug 2026 | 480 | 5.5% | 6 | 50 | 0.58% | 7 | | Sep 2026 | 480 | 7% | 6 | 50 | 0.73% | 7 | | Oct 2026 | 390 | 5.8% | 6 | 50 | 0.75% | 7 | ## How are Goodman’s and Todd Property’s branded searches counted? Brandwave collects information about searches that people make online using Goodman’s and Todd Property’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Goodman**: Measured on the search term “goodman property”. - **Todd Property**: Measured on the search term “todd property”. - [Goodman profile](/demand/nz/brands/goodman-property) - [Todd Property profile](/demand/nz/brands/todd-property) - [All property developers in New Zealand](/demand/nz/categories/nz-property-developers): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Goodman or Todd Property more popular in search? In October 2026, Goodman had more branded searches than Todd Property among property developers in New Zealand. Goodman had about 390 branded searches, while Todd Property had 50. Goodman made up 5.8% of all property developer searches we track, and Todd Property accounted for 0.75%. ## Cite this page Brandwave. "Goodman vs Todd Property: Which is more popular in New Zealand?". https://gobrandwave.com/demand/nz/compare/goodman-property-vs-todd-property This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/goodman-property-vs-todd-property. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.