--- title: "Goodman vs Precinct Properties: Which is more popular in New Zealand?" description: "Is Goodman or Precinct Properties more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Property developers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/goodman-property-vs-precinct-properties" publisher: "Brandwave" --- # Goodman vs Precinct Properties: Which is more popular in New Zealand? Is Goodman or Precinct Properties more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Property developers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Goodman and Precinct Properties - **Competitive set**: Property developers - **Market**: New Zealand - **Month measured**: Oct 2026 - **Goodman Share of Search**: 5.8% - **Precinct Properties Share of Search**: 19.4% ## Is Goodman or Precinct Properties more popular in search? - In October 2026, Precinct Properties had more branded searches than Goodman among property developers in New Zealand. Precinct Properties had about 1,300 branded searches, while Goodman had 390. Precinct Properties made up 19.4% of all property developer searches we track, and Goodman accounted for 5.8%. - Precinct Properties was ahead of Goodman in every measured month of the 12 months ending October 2026. - Across the 12 months ending October 2026, Goodman’s share of searches among property developers in New Zealand moved from 4.6% to 5.8%, and its estimated monthly branded searches held steady at 390. - Across the 12 months ending October 2026, Precinct Properties’ share of searches among property developers in New Zealand moved from 15.2% to 19.4%, and its estimated monthly branded searches held steady at 1.3K. ## Top property developers in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, neither Goodman nor Precinct Properties showed up in any of the four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Todd Property | 1st | 1 of 3 | 1 of 1 | 2 of 4 | | Fletcher Living | 2nd | 1 of 3 | 0 of 1 | 1 of 4 | | Mike Greer Homes | 3rd | 1 of 3 | 1 of 1 | 2 of 4 | | Oakridge Homes | 4th | 2 of 3 | 0 of 1 | 2 of 4 | | Precinct Properties | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Kiwi Property | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Goodman | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about property developers - Asked ChatGPT "Which property developer should I buy in New Zealand?": named none of the brands we track - Asked ChatGPT "What are the best property developer brands in New Zealand?": 1. Fletcher Living, 2. Todd Property, 3. Oakridge Homes, 4. Mike Greer Homes - Asked ChatGPT "What's the best property developer in New Zealand for a new home?": 1. Oakridge Homes - Searched Google, AI Overview "property developers nz": 1. Todd Property, 2. Mike Greer Homes Not named in any answer: Precinct Properties, Kiwi Property and Goodman. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand property developers in October 2026? - In October 2026, Precinct Properties overtook Kiwi Property to rank 3rd among property developers in New Zealand, with 19.4% of the searches. - In October 2026, Goodman lost share of searches among property developers in New Zealand, from 7% to 5.8%. ## How has branded search for Goodman and Precinct Properties changed in New Zealand over the last 12 months? | Month | Goodman estimated searches | Goodman Share of Search | Goodman rank | Precinct Properties estimated searches | Precinct Properties Share of Search | Precinct Properties rank | | --- | --- | --- | --- | --- | --- | --- | | Nov 2025 | 390 | 4.6% | 6 | 1.3K | 15.2% | 4 | | Dec 2025 | 260 | 4.3% | 6 | 880 | 14.5% | 4 | | Jan 2026 | 260 | 3.4% | 6 | 1K | 13% | 3 | | Feb 2026 | 390 | 5.4% | 6 | 1K | 13.9% | 3 | | Mar 2026 | 480 | 6% | 6 | 1K | 12.4% | 4 | | Apr 2026 | 390 | 5.4% | 6 | 1K | 13.8% | 3 | | May 2026 | 390 | 4.5% | 6 | 1K | 11.6% | 4 | | Jun 2026 | 480 | 5.9% | 6 | 1K | 12.4% | 3 | | Jul 2026 | 390 | 5% | 6 | 1.3K | 16.6% | 3 | | Aug 2026 | 480 | 5.5% | 6 | 1.6K | 18.5% | 3 | | Sep 2026 | 480 | 7% | 6 | 880 | 12.8% | 4 | | Oct 2026 | 390 | 5.8% | 6 | 1.3K | 19.4% | 3 | ## How are Goodman’s and Precinct Properties’ branded searches counted? Brandwave collects information about searches that people make online using Goodman’s and Precinct Properties’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Goodman**: Measured on the search term “goodman property”. - **Precinct Properties**: Measured on the search term “precinct properties”. - [Goodman profile](/demand/nz/brands/goodman-property) - [Precinct Properties profile](/demand/nz/brands/precinct-properties) - [All property developers in New Zealand](/demand/nz/categories/nz-property-developers): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Goodman or Precinct Properties more popular in search? In October 2026, Precinct Properties had more branded searches than Goodman among property developers in New Zealand. Precinct Properties had about 1,300 branded searches, while Goodman had 390. Precinct Properties made up 19.4% of all property developer searches we track, and Goodman accounted for 5.8%. ## Cite this page Brandwave. "Goodman vs Precinct Properties: Which is more popular in New Zealand?". https://gobrandwave.com/demand/nz/compare/goodman-property-vs-precinct-properties This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/goodman-property-vs-precinct-properties. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.