--- title: "GoodFor vs Whole Heart: Which is searched more in New Zealand?" description: "Is GoodFor or Whole Heart more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Bulk and organic food stores set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/goodfor-vs-whole-heart" publisher: "Brandwave" --- # GoodFor vs Whole Heart: Which is searched more in New Zealand? Is GoodFor or Whole Heart more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Bulk and organic food stores set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: GoodFor and Whole Heart - **Competitive set**: Bulk and organic food stores - **Market**: New Zealand - **Month measured**: Sep 2026 - **GoodFor Share of Search**: 2.3% - **Whole Heart Share of Search**: 1.3% ## Is GoodFor or Whole Heart more popular in search? - In September 2026, GoodFor had more branded searches than Whole Heart among bulk and organic food stores in New Zealand. GoodFor had about 1,020 branded searches, while Whole Heart had 590. GoodFor made up 2.3% of all bulk and organic food store searches we track, and Whole Heart accounted for 1.3%. - GoodFor was ahead of Whole Heart in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, GoodFor’s share of searches among bulk and organic food stores in New Zealand moved from 4.9% to 2.3%, and its estimated monthly branded searches moved from 2.4K to 1K. - Across the 12 months ending September 2026, Whole Heart’s share of searches among bulk and organic food stores in New Zealand moved from 1.4% to 1.3%, and its estimated monthly branded searches moved from 720 to 590. ## Top bulk and organic food stores in ChatGPT and Google AI Overviews In three ChatGPT questions, GoodFor and Whole Heart were each mentioned in two out of three: in two of the three ChatGPT answers. GoodFor was listed before Whole Heart in two out of three answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | All answers that named it | | --- | --- | --- | --- | | Bin Inn | 1st | 3 of 3 | 3 of 3 | | GoodFor | 2nd | 2 of 3 | 2 of 3 | | Commonsense Organics | 3rd | 1 of 3 | 1 of 3 | | Piko Wholefoods | 4th | 2 of 3 | 2 of 3 | | Whole Heart | 4th | 2 of 3 | 2 of 3 | | Huckleberry | 4th | 1 of 3 | 1 of 3 | | Farro | Not ranked | 0 of 3 | 0 of 3 | | Bulk Foods Online | Not ranked | 0 of 3 | 0 of 3 | ## Every AI answer about bulk and organic food stores - Asked ChatGPT "Which bulk or organic food store should I shop at in New Zealand?": 1. Bin Inn, 2. Whole Heart - Asked ChatGPT "What are the best bulk and organic food stores in New Zealand?": 1. Commonsense Organics, 2. Bin Inn, 3. Huckleberry, 4. GoodFor, 5. Piko Wholefoods, 6. Whole Heart - Asked ChatGPT "What's the best bulk or organic food store in New Zealand for zero waste groceries?": 1. GoodFor, 2. Bin Inn, 3. Piko Wholefoods Not named in any answer: Farro and Bulk Foods Online. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026. ## How did search popularity change for New Zealand bulk and organic food stores in September 2026? - In September 2026, GoodFor lost share of searches among bulk and organic food stores in New Zealand, from 3.5% to 2.3%. - Estimated monthly branded searches for Whole Heart in New Zealand fell 18.1% over 12 measured months, from 720 to 590 in September 2026. ## Month by month | Month | GoodFor estimated searches | GoodFor Share of Search | GoodFor rank | Whole Heart estimated searches | Whole Heart Share of Search | Whole Heart rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 2.4K | 4.9% | 5 | 720 | 1.4% | 6 | | Nov 2025 | 1.9K | 3.5% | 5 | 590 | 1.1% | 6 | | Dec 2025 | 2.4K | 2.9% | 5 | 590 | 0.71% | 6 | | Jan 2026 | 1.9K | 3.7% | 5 | 590 | 1.1% | 6 | | Feb 2026 | 1.6K | 3.5% | 5 | 590 | 1.3% | 6 | | Mar 2026 | 2.9K | 5.6% | 5 | 720 | 1.4% | 6 | | Apr 2026 | 1.9K | 3.8% | 5 | 720 | 1.4% | 6 | | May 2026 | 1.6K | 3.3% | 5 | 720 | 1.4% | 6 | | Jun 2026 | 1.6K | 3.6% | 5 | 590 | 1.3% | 6 | | Jul 2026 | 1.3K | 2.9% | 5 | 720 | 1.6% | 6 | | Aug 2026 | 1.6K | 3.5% | 5 | 720 | 1.6% | 6 | | Sep 2026 | 1K | 2.3% | 5 | 590 | 1.3% | 6 | ## How each brand is measured Brandwave collects information about searches that people make online using GoodFor’s and Whole Heart’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **GoodFor**: Measured on the search terms “good for refillery” and “goodfor”, summed into one figure. - **Whole Heart**: Measured on the search term “wholeheart”. - [GoodFor profile](/demand/nz/brands/goodfor) - [Whole Heart profile](/demand/nz/brands/whole-heart) - [All bulk and organic food stores in New Zealand](/demand/nz/categories/nz-bulk-food-stores): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is GoodFor or Whole Heart more popular in search? In September 2026, GoodFor had more branded searches than Whole Heart among bulk and organic food stores in New Zealand. GoodFor had about 1,020 branded searches, while Whole Heart had 590. GoodFor made up 2.3% of all bulk and organic food store searches we track, and Whole Heart accounted for 1.3%. ## Cite this page Brandwave. "GoodFor vs Whole Heart: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/goodfor-vs-whole-heart This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/goodfor-vs-whole-heart. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.