---
title: "Goodbye Sandfly vs Off!: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, Goodbye Sandfly or Off!? Compare estimated monthly branded-search demand and Share of Search inside the Insect repellent brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/goodbye-sandfly-vs-off"
publisher: "Brandwave"
---

# Goodbye Sandfly vs Off!: Which is more popular by branded search in New Zealand?

Which is more popular in search, Goodbye Sandfly or Off!? Compare estimated monthly branded-search demand and Share of Search inside the Insect repellent brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Goodbye Sandfly and Off!
- **Competitive set**: Insect repellent brands
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **Goodbye Sandfly Share of Search**: 15%
- **Off! Share of Search**: 20%

## Which is more popular in search, Goodbye Sandfly or Off!?

- In August 2026, Off! had more branded searches than Goodbye Sandfly among insect repellent brands in New Zealand. Off! was estimated to have 200 branded searches compared to Goodbye Sandfly’s 150, and held a 20% Share of Search versus Goodbye Sandfly’s 15%.
- The lead changed hands once in the 11 months ending August 2026: Off! took it in May 2026.
- Across the 11 months ending August 2026, Goodbye Sandfly’s estimated Share of Search among insect repellent brands in New Zealand moved from 22.5% to 15%, and its estimated monthly branded searches moved from 230 to 150.
- Across the 11 months ending August 2026, Off!’s estimated Share of Search among insect repellent brands in New Zealand moved from 5.9% to 20%, and its estimated monthly branded searches moved from 60 to 200.

## How did search popularity change for New Zealand insect repellent brands in August 2026?

- In August 2026, Goodbye Sandfly overtook Aerogard to rank 3rd among insect repellent brands in New Zealand, at 15%.
- Estimated monthly branded searches for Off! in New Zealand rose 233.3% over 11 measured months, from 60 to 200 in August 2026.

## Month by month

| Month | Goodbye Sandfly estimated searches | Goodbye Sandfly Share of Search | Goodbye Sandfly rank | Off! estimated searches | Off! Share of Search | Off! rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 230 | 22.5% | 2 | 60 | 5.9% | 4 |
| Nov 2025 | 490 | 20.1% | 3 | 80 | 3.3% | 4 |
| Dec 2025 | 560 | 18.5% | 3 | 90 | 3% | 4 |
| Jan 2026 | 600 | 22.1% | 3 | 110 | 4.1% | 4 |
| Feb 2026 | 530 | 22.3% | 3 | 140 | 5.9% | 4 |
| Mar 2026 | 410 | 23.8% | 2 | 140 | 8.1% | 4 |
| Apr 2026 | 260 | 21.8% | 3 | 160 | 13.4% | 4 |
| May 2026 | 170 | 10.8% | 4 | 540 | 34.2% | 2 |
| Jun 2026 | 140 | 9.3% | 4 | 530 | 35.1% | 2 |
| Jul 2026 | 120 | 11.1% | 4 | 220 | 20.4% | 2 |
| Aug 2026 | 150 | 15% | 3 | 200 | 20% | 2 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Goodbye Sandfly’s and Off!’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Goodbye Sandfly**: Measured on the search terms “goodbye sandfly”, “goodbye sandfly insect repellent”, “goodbye sandfly nz”, “goodbye sandfly repellent”, “goodbye sandfly repellent review”, “goodbyesandfly” and “goodbyesandfly co nz”, summed into one figure.
- **Off!**: Measured on the search terms “deep woods off repellent”, “off bug repellent”, “off mosquito” and “off repellent”, summed into one figure.

- [Goodbye Sandfly profile](/demand/nz/brands/goodbye-sandfly)
- [Off! profile](/demand/nz/brands/off)
- [All insect repellent brands in New Zealand](/demand/nz/categories/nz-insect-repellent-brands): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Goodbye Sandfly or Off!?

In August 2026, Off! had more branded searches than Goodbye Sandfly among insect repellent brands in New Zealand. Off! was estimated to have 200 branded searches compared to Goodbye Sandfly’s 150, and held a 20% Share of Search versus Goodbye Sandfly’s 15%.

## Cite this page

Brandwave. "Goodbye Sandfly vs Off!: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/goodbye-sandfly-vs-off

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/goodbye-sandfly-vs-off. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.