--- title: "GoodAccess vs Microsoft Entra Private Access: Which is searched more in New Zealand?" description: "Is GoodAccess or Microsoft Entra Private Access more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Zero trust network access platforms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/goodaccess-vs-microsoft-entra-private-access" publisher: "Brandwave" --- # GoodAccess vs Microsoft Entra Private Access: Which is searched more in New Zealand? Is GoodAccess or Microsoft Entra Private Access more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Zero trust network access platforms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: GoodAccess and Microsoft Entra Private Access - **Competitive set**: Zero trust network access platforms - **Market**: New Zealand - **Month measured**: Sep 2026 - **GoodAccess Share of Search**: 0.17% - **Microsoft Entra Private Access Share of Search**: 0.5% ## Is GoodAccess or Microsoft Entra Private Access more popular in search? - In September 2026, Microsoft Entra Private Access had more branded searches than GoodAccess among zero trust network access platforms in New Zealand. Microsoft Entra Private Access had about 30 branded searches, while GoodAccess had 10. Microsoft Entra Private Access made up 0.5% of all zero trust network access platform searches we track, and GoodAccess accounted for 0.17%. - Microsoft Entra Private Access was ahead of GoodAccess in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, GoodAccess’ share of searches among zero trust network access platforms in New Zealand moved from 0.26% to 0.17%, and its estimated monthly branded searches held steady at 10. - Across the 12 months ending September 2026, Microsoft Entra Private Access’ share of searches among zero trust network access platforms in New Zealand moved from 0.53% to 0.5%, and its estimated monthly branded searches moved from 20 to 30. ## Top zero trust network access platforms in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Microsoft Entra Private Access was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. GoodAccess did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Zscaler Private Access | 1st | 3 of 3 | 0 of 2 | 3 of 5 | | Cloudflare One | 2nd | 2 of 3 | 0 of 2 | 2 of 5 | | Microsoft Entra Private Access | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | Twingate | 4th | 1 of 3 | 0 of 2 | 1 of 5 | | Tailscale | Not ranked | 0 of 3 | 1 of 2 | 1 of 5 | | OpenVPN | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | NordLayer | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | GoodAccess | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about zero trust network access platforms - Asked ChatGPT "Which zero trust network access platform should I use in New Zealand?": 1. Cloudflare One, 2. Zscaler Private Access, 3. Twingate, 4. Microsoft Entra Private Access - Asked ChatGPT "What are the best zero trust network access platforms in New Zealand?": 1. Zscaler Private Access, 2. Microsoft Entra Private Access - Asked ChatGPT "What's the best zero trust network access platform in New Zealand for secure remote access?": 1. Zscaler Private Access, 2. Cloudflare One, 3. Microsoft Entra Private Access - Searched Google, AI Overview "zero trust network access platform": 1. Tailscale - Searched Google, AI Overview "best remote access software": named none of the brands we track Not named in any answer: OpenVPN, NordLayer and GoodAccess. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand zero trust network access platforms in September 2026? - In September 2026, Microsoft Entra Private Access rose from 6th to 5th among zero trust network access platforms in New Zealand. ## Month by month | Month | GoodAccess estimated searches | GoodAccess Share of Search | GoodAccess rank | Microsoft Entra Private Access estimated searches | Microsoft Entra Private Access Share of Search | Microsoft Entra Private Access rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 10 | 0.26% | 8 | 20 | 0.53% | 4 | | Nov 2025 | 10 | 0.27% | 6 | 10 | 0.27% | 7 | | Dec 2025 | 10 | 0.28% | 6 | 10 | 0.28% | 7 | | Jan 2026 | 10 | 0.23% | 6 | 10 | 0.23% | 7 | | Feb 2026 | 10 | 0.23% | 7 | 30 | 0.68% | 5 | | Mar 2026 | 10 | 0.19% | 7 | 20 | 0.38% | 6 | | Apr 2026 | 10 | 0.19% | 7 | 20 | 0.39% | 5 | | May 2026 | 10 | 0.19% | 7 | 30 | 0.57% | 6 | | Jun 2026 | 10 | 0.19% | 8 | 40 | 0.76% | 5 | | Jul 2026 | 10 | 0.16% | 7 | 30 | 0.49% | 5 | | Aug 2026 | 10 | 0.16% | 7 | 20 | 0.32% | 6 | | Sep 2026 | 10 | 0.17% | 7 | 30 | 0.5% | 5 | ## How each brand is measured Brandwave collects information about searches that people make online using GoodAccess’ and Microsoft Entra Private Access’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **GoodAccess**: Measured on the search term “goodaccess”. - **Microsoft Entra Private Access**: Measured on the search term “microsoft entra private access”. - [GoodAccess profile](/demand/nz/brands/goodaccess) - [Microsoft Entra Private Access profile](/demand/nz/brands/microsoft-entra-private-access) - [All zero trust network access platforms in New Zealand](/demand/nz/categories/nz-zero-trust-network-access-platforms): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is GoodAccess or Microsoft Entra Private Access more popular in search? In September 2026, Microsoft Entra Private Access had more branded searches than GoodAccess among zero trust network access platforms in New Zealand. Microsoft Entra Private Access had about 30 branded searches, while GoodAccess had 10. Microsoft Entra Private Access made up 0.5% of all zero trust network access platform searches we track, and GoodAccess accounted for 0.17%. ## Cite this page Brandwave. "GoodAccess vs Microsoft Entra Private Access: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/goodaccess-vs-microsoft-entra-private-access This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/goodaccess-vs-microsoft-entra-private-access. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.