---
title: "Goldmark vs Walker & Hall: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, Goldmark or Walker & Hall? Compare estimated monthly branded-search demand and Share of Search inside the Jewellery retailers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/goldmark-vs-walker-and-hall"
publisher: "Brandwave"
---

# Goldmark vs Walker & Hall: Which is more popular by branded search in New Zealand?

Which is more popular in search, Goldmark or Walker & Hall? Compare estimated monthly branded-search demand and Share of Search inside the Jewellery retailers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Goldmark and Walker & Hall
- **Competitive set**: Jewellery retailers
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **Goldmark Share of Search**: 2.1%
- **Walker & Hall Share of Search**: 4.3%

## Which is more popular in search, Goldmark or Walker & Hall?

- In August 2026, Walker & Hall had more branded searches than Goldmark among jewellery retailers in New Zealand. Walker & Hall was estimated to have 9.7K branded searches compared to Goldmark’s 4.8K, and held a 4.3% Share of Search versus Goldmark’s 2.1%.
- Walker & Hall was ahead of Goldmark in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Goldmark’s estimated Share of Search among jewellery retailers in New Zealand moved from 1.7% to 2.1%, and its estimated monthly branded searches moved from 4.3K to 4.8K.
- Across the 11 months ending August 2026, Walker & Hall’s estimated Share of Search among jewellery retailers in New Zealand moved from 5.3% to 4.3%, and its estimated monthly branded searches moved from 13K to 9.7K.

## How did search popularity change for New Zealand jewellery retailers in August 2026?

- In August 2026, Walker & Hall lost estimated Share of Search among jewellery retailers in New Zealand, from 4.8% to 4.3%.
- In August 2026, Goldmark rose from 8th to 7th among jewellery retailers in New Zealand.

## Month by month

| Month | Goldmark estimated searches | Goldmark Share of Search | Goldmark rank | Walker & Hall estimated searches | Walker & Hall Share of Search | Walker & Hall rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 4.3K | 1.7% | 8 | 13K | 5.3% | 5 |
| Nov 2025 | 6.5K | 1.9% | 7 | 13.8K | 4% | 6 |
| Dec 2025 | 8.6K | 2% | 7 | 17.2K | 4% | 6 |
| Jan 2026 | 4.4K | 1.9% | 8 | 11.5K | 4.8% | 6 |
| Feb 2026 | 3.6K | 1.7% | 8 | 11.1K | 5.1% | 5 |
| Mar 2026 | 3.3K | 1.7% | 8 | 11.1K | 5.7% | 5 |
| Apr 2026 | 3.7K | 1.8% | 8 | 11K | 5.2% | 5 |
| May 2026 | 4.3K | 1.8% | 8 | 11.6K | 4.9% | 5 |
| Jun 2026 | 3K | 1.5% | 8 | 9.6K | 4.7% | 5 |
| Jul 2026 | 3.5K | 1.8% | 8 | 9.5K | 4.8% | 6 |
| Aug 2026 | 4.8K | 2.1% | 7 | 9.7K | 4.3% | 6 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Goldmark’s and Walker & Hall’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Goldmark**: Measured on the search terms “goldmark”, “goldmark co nz”, “goldmark earrings”, “goldmark engagement rings”, “goldmark jewellery”, “goldmark near me”, “goldmark nz”, “goldmark online”, “goldmark rings” and “goldmark store”, summed into one figure.
- **Walker & Hall**: Measured on the search terms “walker & hall”, “walker & hall jewellery”, “walker & hall near me”, “walker & hall nz”, “walker & hall rings”, “walker & hall silver”, “walker and hall botany”, “walker and hall bracelets”, “walker and hall christchurch”, “walker and hall earrings”, “walker and hall engagement rings”, “walker and hall hamilton”, “walker and hall locations”, “walker and hall near me”, “walker and hall necklace”, “walker and hall pearl earrings”, “walker and hall rings”, “walker and hall sale”, “walker and hall watches”, “walker hall”, “walker hall jewellery”, “walkerandhall co nz” and “walkerhall”, summed into one figure.

- [Goldmark profile](/demand/nz/brands/goldmark)
- [Walker & Hall profile](/demand/nz/brands/walker-and-hall)
- [All jewellery retailers in New Zealand](/demand/nz/categories/nz-jewellery-retailers): The set both shares are measured inside, 8 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Goldmark or Walker & Hall?

In August 2026, Walker & Hall had more branded searches than Goldmark among jewellery retailers in New Zealand. Walker & Hall was estimated to have 9.7K branded searches compared to Goldmark’s 4.8K, and held a 4.3% Share of Search versus Goldmark’s 2.1%.

## Cite this page

Brandwave. "Goldmark vs Walker & Hall: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/goldmark-vs-walker-and-hall

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/goldmark-vs-walker-and-hall. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.