--- title: "Goldmark vs Naveya & Sloane: Which is searched more in New Zealand?" description: "Is Goldmark or Naveya & Sloane more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Jewellery retailers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/goldmark-vs-naveya-and-sloane" publisher: "Brandwave" --- # Goldmark vs Naveya & Sloane: Which is searched more in New Zealand? Is Goldmark or Naveya & Sloane more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Jewellery retailers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Goldmark and Naveya & Sloane - **Competitive set**: Jewellery retailers - **Market**: New Zealand - **Month measured**: Sep 2026 - **Goldmark Share of Search**: 1.6% - **Naveya & Sloane Share of Search**: 1.1% ## Is Goldmark or Naveya & Sloane more popular in search? - In September 2026, Goldmark had more branded searches than Naveya & Sloane among jewellery retailers in New Zealand. Goldmark had about 2,210 branded searches, while Naveya & Sloane had 1,600. Goldmark made up 1.6% of all jewellery retailer searches we track, and Naveya & Sloane accounted for 1.1%. - The lead changed hands 2 times in the 12 months ending September 2026: Naveya & Sloane took it in January 2026, Goldmark took it in March 2026. - Across the 12 months ending September 2026, Goldmark’s share of searches among jewellery retailers in New Zealand moved from 1.9% to 1.6%, and its estimated monthly branded searches moved from 3.1K to 2.2K. - Across the 12 months ending September 2026, Naveya & Sloane’s share of searches among jewellery retailers in New Zealand moved from 1.4% to 1.1%, and its estimated monthly branded searches moved from 2.4K to 1.6K. ## Top jewellery retailers in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Naveya & Sloane was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Goldmark did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Michael Hill | 1st | 2 of 3 | 2 of 2 | 4 of 5 | | Walker & Hall | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | Naveya & Sloane | 3rd | 2 of 3 | 2 of 2 | 4 of 5 | | Pascoes | 4th | 1 of 3 | 2 of 2 | 3 of 5 | | Pandora | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | Lovisa | 6th | 2 of 3 | 0 of 2 | 2 of 5 | | Partridge Jewellers | 7th | 1 of 3 | 1 of 2 | 2 of 5 | | Stewart Dawsons | Not ranked | 0 of 3 | 1 of 2 | 1 of 5 | | Goldmark | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about jewellery retailers - Asked ChatGPT "Which jewellery retailer should I shop at in New Zealand?": 1. Michael Hill, 2. Walker & Hall, 3. Pandora, 4. Lovisa - Asked ChatGPT "What are the best jewellery retailers in New Zealand?": 1. Walker & Hall, 2. Michael Hill, 3. Pascoes, 4. Naveya & Sloane, 5. Pandora, 6. Lovisa, 7. Partridge Jewellers - Asked ChatGPT "What's the best jewellery retailer in New Zealand for an engagement ring?": 1. Naveya & Sloane, 2. Walker & Hall - Searched Google, AI Overview "jewellery stores nz": 1. Pascoes, 2. Michael Hill, 3. Stewart Dawsons, 4. Naveya & Sloane, 5. Partridge Jewellers - Searched Google, AI Overview "engagement rings nz": 1. Michael Hill, 2. Pascoes, 3. Naveya & Sloane Not named in any answer: Goldmark. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 19, 2026. ## How did search popularity change for New Zealand jewellery retailers in September 2026? - In September 2026, Goldmark lost share of searches among jewellery retailers in New Zealand, from 2.2% to 1.6%. - Estimated monthly branded searches for Naveya & Sloane in New Zealand fell 33.3% over 12 measured months, from 2.4K to 1.6K in September 2026. ## Month by month | Month | Goldmark estimated searches | Goldmark Share of Search | Goldmark rank | Naveya & Sloane estimated searches | Naveya & Sloane Share of Search | Naveya & Sloane rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 3.1K | 1.9% | 8 | 2.4K | 1.4% | 9 | | Nov 2025 | 4.7K | 2.2% | 7 | 2.4K | 1.1% | 9 | | Dec 2025 | 6K | 2.2% | 7 | 2.4K | 0.88% | 9 | | Jan 2026 | 2.7K | 1.7% | 9 | 2.9K | 1.9% | 8 | | Feb 2026 | 2.2K | 1.5% | 9 | 2.4K | 1.6% | 8 | | Mar 2026 | 2.1K | 1.6% | 8 | 1.9K | 1.5% | 9 | | Apr 2026 | 2.6K | 1.8% | 8 | 1.9K | 1.3% | 9 | | May 2026 | 3.2K | 2.1% | 8 | 1.9K | 1.3% | 9 | | Jun 2026 | 2.2K | 1.7% | 8 | 1.9K | 1.4% | 9 | | Jul 2026 | 2.7K | 2% | 8 | 1.9K | 1.4% | 9 | | Aug 2026 | 3.3K | 2.2% | 8 | 1.9K | 1.3% | 9 | | Sep 2026 | 2.2K | 1.6% | 8 | 1.6K | 1.1% | 9 | ## How each brand is measured Brandwave collects information about searches that people make online using Goldmark’s and Naveya & Sloane’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Goldmark**: Measured on the search terms “goldmark”, “goldmark earrings”, “goldmark engagement rings”, “goldmark jewellery” and “goldmark rings”, summed into one figure. - **Naveya & Sloane**: Measured on the search terms “naveya & sloane” and “naveya and sloane”, summed into one figure. - [Goldmark profile](/demand/nz/brands/goldmark) - [Naveya & Sloane profile](/demand/nz/brands/naveya-and-sloane) - [All jewellery retailers in New Zealand](/demand/nz/categories/nz-jewellery-retailers): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Goldmark or Naveya & Sloane more popular in search? In September 2026, Goldmark had more branded searches than Naveya & Sloane among jewellery retailers in New Zealand. Goldmark had about 2,210 branded searches, while Naveya & Sloane had 1,600. Goldmark made up 1.6% of all jewellery retailer searches we track, and Naveya & Sloane accounted for 1.1%. ## Cite this page Brandwave. "Goldmark vs Naveya & Sloane: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/goldmark-vs-naveya-and-sloane This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/goldmark-vs-naveya-and-sloane. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.