--- title: "GoFundMe vs Kickstarter: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, GoFundMe or Kickstarter? Compare estimated monthly branded-search demand and Share of Search inside the Crowdfunding platforms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/gofundme-vs-kickstarter" publisher: "Brandwave" --- # GoFundMe vs Kickstarter: Which is more popular by branded search in New Zealand? Which is more popular in search, GoFundMe or Kickstarter? Compare estimated monthly branded-search demand and Share of Search inside the Crowdfunding platforms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: GoFundMe and Kickstarter - **Competitive set**: Crowdfunding platforms - **Market**: New Zealand - **Month measured**: Aug 2026 - **GoFundMe Share of Search**: 8.2% - **Kickstarter Share of Search**: 5.9% ## Which is more popular in search, GoFundMe or Kickstarter? - In August 2026, GoFundMe had more branded searches than Kickstarter among crowdfunding platforms in New Zealand. GoFundMe was estimated to have 3.7K branded searches compared to Kickstarter’s 2.7K, and held an 8.2% Share of Search versus Kickstarter’s 5.9%. - The lead changed hands 2 times in the 11 months ending August 2026: Kickstarter took it in April 2026, GoFundMe took it in May 2026. - Across the 11 months ending August 2026, GoFundMe’s estimated Share of Search among crowdfunding platforms in New Zealand moved from 6.8% to 8.2%, and its estimated monthly branded searches moved from 3.5K to 3.7K. - Across the 11 months ending August 2026, Kickstarter’s estimated Share of Search among crowdfunding platforms in New Zealand moved from 6.1% to 5.9%, and its estimated monthly branded searches moved from 3.2K to 2.7K. ## How did search popularity change for New Zealand crowdfunding platforms in August 2026? - In August 2026, GoFundMe gained estimated Share of Search among crowdfunding platforms in New Zealand, from 6.1% to 8.2%. - In August 2026, Kickstarter gained estimated Share of Search among crowdfunding platforms in New Zealand, from 4.6% to 5.9%. ## Month by month | Month | GoFundMe estimated searches | GoFundMe Share of Search | GoFundMe rank | Kickstarter estimated searches | Kickstarter Share of Search | Kickstarter rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 3.5K | 6.8% | 3 | 3.2K | 6.1% | 4 | | Nov 2025 | 3.3K | 4.2% | 3 | 2.6K | 3.4% | 4 | | Dec 2025 | 7.7K | 14.7% | 3 | 2.1K | 4% | 4 | | Jan 2026 | 5K | 9.4% | 3 | 2.6K | 4.9% | 4 | | Feb 2026 | 4K | 9.7% | 3 | 2.7K | 6.4% | 4 | | Mar 2026 | 3.5K | 8% | 3 | 3.1K | 7% | 4 | | Apr 2026 | 2.6K | 6% | 4 | 3.1K | 7.2% | 3 | | May 2026 | 3.6K | 7% | 3 | 3.2K | 6.1% | 4 | | Jun 2026 | 3.6K | 7.9% | 3 | 3.3K | 7.3% | 4 | | Jul 2026 | 3.6K | 6.1% | 3 | 2.7K | 4.6% | 4 | | Aug 2026 | 3.7K | 8.2% | 3 | 2.7K | 5.9% | 4 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using GoFundMe’s and Kickstarter’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **GoFundMe**: Measured on the search terms “gofundme”, “gofundme com”, “gofundme crowdfunding”, “gofundme donate”, “gofundme fundraising”, “gofundme new zealand”, “gofundme nz” and “gofundme online”, summed into one figure. - **Kickstarter**: Measured on the search terms “kickstarter”, “kickstarter com”, “kickstarter crowdfunding”, “kickstarter donate”, “kickstarter fundraising”, “kickstarter near me”, “kickstarter nz” and “kickstarter online”, summed into one figure. - [GoFundMe profile](/demand/nz/brands/gofundme) - [Kickstarter profile](/demand/nz/brands/kickstarter) - [All crowdfunding platforms in New Zealand](/demand/nz/categories/nz-crowdfunding-platforms): The set both shares are measured inside, 5 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, GoFundMe or Kickstarter? In August 2026, GoFundMe had more branded searches than Kickstarter among crowdfunding platforms in New Zealand. GoFundMe was estimated to have 3.7K branded searches compared to Kickstarter’s 2.7K, and held an 8.2% Share of Search versus Kickstarter’s 5.9%. ## Cite this page Brandwave. "GoFundMe vs Kickstarter: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/gofundme-vs-kickstarter This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/gofundme-vs-kickstarter. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.