--- title: "Godfreys Law vs Saunders & Co: Which is searched more in New Zealand?" description: "Is Godfreys Law or Saunders & Co more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Christchurch law firms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/godfreys-law-vs-saunders-co" publisher: "Brandwave" --- # Godfreys Law vs Saunders & Co: Which is searched more in New Zealand? Is Godfreys Law or Saunders & Co more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Christchurch law firms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Godfreys Law and Saunders & Co - **Competitive set**: Christchurch law firms - **Market**: New Zealand - **Month measured**: Sep 2026 - **Godfreys Law Share of Search**: 12.4% - **Saunders & Co Share of Search**: 33.5% ## Is Godfreys Law or Saunders & Co more popular in search? - In September 2026, Saunders & Co had more branded searches than Godfreys Law among Christchurch law firms in New Zealand. Saunders & Co had about 1,600 branded searches, while Godfreys Law had 590. Saunders & Co made up 33.5% of all Christchurch law firm searches we track, and Godfreys Law accounted for 12.4%. - Saunders & Co was ahead of Godfreys Law in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Godfreys Law’s share of searches among Christchurch law firms in New Zealand moved from 12% to 12.4%, and its estimated monthly branded searches held steady at 590. - Across the 12 months ending September 2026, Saunders & Co’s share of searches among Christchurch law firms in New Zealand moved from 32.5% to 33.5%, and its estimated monthly branded searches held steady at 1.6K. ## Top Christchurch law firms in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Saunders & Co was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Godfreys Law was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Saunders & Co was listed before Godfreys Law in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Saunders & Co | 1st | 3 of 3 | 0 of 1 | 3 of 4 | | Cavell Leitch | 2nd | 3 of 3 | 0 of 1 | 3 of 4 | | Lane Neave | 3rd | 3 of 3 | 0 of 1 | 3 of 4 | | Godfreys Law | 4th | 2 of 3 | 0 of 1 | 2 of 4 | | Layburn Hodgins | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Mortlock McCormack Law | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Harmans | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about Christchurch law firms - Asked ChatGPT "Which law firm should I hire in Christchurch, New Zealand?": 1. Saunders & Co, 2. Cavell Leitch, 3. Lane Neave, 4. Godfreys Law - Asked ChatGPT "What are the best law firms in Christchurch, New Zealand?": 1. Lane Neave, 2. Cavell Leitch, 3. Saunders & Co - Asked ChatGPT "What's the best law firm in Christchurch, New Zealand for legal advice?": 1. Saunders & Co, 2. Cavell Leitch, 3. Godfreys Law, 4. Lane Neave - Searched Google, AI Overview "law firm christchurch": named none of the brands we track Not named in any answer: Layburn Hodgins, Mortlock McCormack Law and Harmans. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026. ## How did search popularity change for New Zealand Christchurch law firms in September 2026? Neither Godfreys Law nor Saunders & Co moved beyond provider rounding among Christchurch law firms in Sep 2026. ## Month by month | Month | Godfreys Law estimated searches | Godfreys Law Share of Search | Godfreys Law rank | Saunders & Co estimated searches | Saunders & Co Share of Search | Saunders & Co rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 590 | 12% | 4 | 1.6K | 32.5% | 1 | | Nov 2025 | 480 | 10.3% | 5 | 1.6K | 34.4% | 1 | | Dec 2025 | 390 | 10% | 4 | 1.3K | 33.2% | 1 | | Jan 2026 | 480 | 12.9% | 4 | 1.3K | 34.9% | 1 | | Feb 2026 | 480 | 10.2% | 4 | 1.6K | 33.9% | 1 | | Mar 2026 | 590 | 9.4% | 4 | 1.9K | 30.4% | 1 | | Apr 2026 | 480 | 9.8% | 4 | 1.6K | 32.7% | 1 | | May 2026 | 590 | 11.7% | 4 | 1.6K | 31.7% | 1 | | Jun 2026 | 590 | 12% | 4 | 1.6K | 32.5% | 1 | | Jul 2026 | 590 | 13% | 4 | 1.6K | 35.3% | 1 | | Aug 2026 | 590 | 12.4% | 4 | 1.6K | 33.7% | 1 | | Sep 2026 | 590 | 12.4% | 4 | 1.6K | 33.5% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using Godfreys Law’s and Saunders & Co’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Godfreys Law**: Measured on the search term “godfreys law”. - **Saunders & Co**: Measured on the search terms “saunders & co” and “saunders and co”, summed into one figure. - [Godfreys Law profile](/demand/nz/brands/godfreys-law) - [Saunders & Co profile](/demand/nz/brands/saunders-co) - [All Christchurch law firms in New Zealand](/demand/nz/locations/christchurch/law-firms): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Godfreys Law or Saunders & Co more popular in search? In September 2026, Saunders & Co had more branded searches than Godfreys Law among Christchurch law firms in New Zealand. Saunders & Co had about 1,600 branded searches, while Godfreys Law had 590. Saunders & Co made up 33.5% of all Christchurch law firm searches we track, and Godfreys Law accounted for 12.4%. ## Cite this page Brandwave. "Godfreys Law vs Saunders & Co: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/godfreys-law-vs-saunders-co This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/godfreys-law-vs-saunders-co. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.