--- title: "Godfreys Law vs Layburn Hodgins: Which is searched more in New Zealand?" description: "Is Godfreys Law or Layburn Hodgins more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Christchurch law firms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/godfreys-law-vs-layburn-hodgins" publisher: "Brandwave" --- # Godfreys Law vs Layburn Hodgins: Which is searched more in New Zealand? Is Godfreys Law or Layburn Hodgins more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Christchurch law firms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Godfreys Law and Layburn Hodgins - **Competitive set**: Christchurch law firms - **Market**: New Zealand - **Month measured**: Sep 2026 - **Godfreys Law Share of Search**: 12.4% - **Layburn Hodgins Share of Search**: 11.1% ## Is Godfreys Law or Layburn Hodgins more popular in search? - In September 2026, Godfreys Law had more branded searches than Layburn Hodgins among Christchurch law firms in New Zealand. Godfreys Law had about 590 branded searches, while Layburn Hodgins had 530. Godfreys Law made up 12.4% of all Christchurch law firm searches we track, and Layburn Hodgins accounted for 11.1%. - The lead changed hands 2 times in the 12 months ending September 2026: Layburn Hodgins took it in November 2025, Godfreys Law took it in December 2025. - Across the 12 months ending September 2026, Godfreys Law’s share of searches among Christchurch law firms in New Zealand moved from 12% to 12.4%, and its estimated monthly branded searches held steady at 590. - Across the 12 months ending September 2026, Layburn Hodgins’ share of searches among Christchurch law firms in New Zealand moved from 8.1% to 11.1%, and its estimated monthly branded searches moved from 400 to 530. ## Top Christchurch law firms in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Godfreys Law was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Layburn Hodgins did not appear in any of the four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Saunders & Co | 1st | 3 of 3 | 0 of 1 | 3 of 4 | | Cavell Leitch | 2nd | 3 of 3 | 0 of 1 | 3 of 4 | | Lane Neave | 3rd | 3 of 3 | 0 of 1 | 3 of 4 | | Godfreys Law | 4th | 2 of 3 | 0 of 1 | 2 of 4 | | Layburn Hodgins | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Mortlock McCormack Law | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Harmans | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about Christchurch law firms - Asked ChatGPT "Which law firm should I hire in Christchurch, New Zealand?": 1. Saunders & Co, 2. Cavell Leitch, 3. Lane Neave, 4. Godfreys Law - Asked ChatGPT "What are the best law firms in Christchurch, New Zealand?": 1. Lane Neave, 2. Cavell Leitch, 3. Saunders & Co - Asked ChatGPT "What's the best law firm in Christchurch, New Zealand for legal advice?": 1. Saunders & Co, 2. Cavell Leitch, 3. Godfreys Law, 4. Lane Neave - Searched Google, AI Overview "law firm christchurch": named none of the brands we track Not named in any answer: Layburn Hodgins, Mortlock McCormack Law and Harmans. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026. ## How did search popularity change for New Zealand Christchurch law firms in September 2026? - Estimated monthly branded searches for Layburn Hodgins in New Zealand rose 32.5% over 12 measured months, from 400 to 530 in September 2026. ## Month by month | Month | Godfreys Law estimated searches | Godfreys Law Share of Search | Godfreys Law rank | Layburn Hodgins estimated searches | Layburn Hodgins Share of Search | Layburn Hodgins rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 590 | 12% | 4 | 400 | 8.1% | 6 | | Nov 2025 | 480 | 10.3% | 5 | 500 | 10.8% | 4 | | Dec 2025 | 390 | 10% | 4 | 340 | 8.7% | 5 | | Jan 2026 | 480 | 12.9% | 4 | 340 | 9.1% | 5 | | Feb 2026 | 480 | 10.2% | 4 | 430 | 9.1% | 6 | | Mar 2026 | 590 | 9.4% | 4 | 430 | 6.9% | 6 | | Apr 2026 | 480 | 9.8% | 4 | 430 | 8.8% | 6 | | May 2026 | 590 | 11.7% | 4 | 520 | 10.3% | 6 | | Jun 2026 | 590 | 12% | 4 | 520 | 10.6% | 5 | | Jul 2026 | 590 | 13% | 4 | 420 | 9.3% | 6 | | Aug 2026 | 590 | 12.4% | 4 | 520 | 10.9% | 5 | | Sep 2026 | 590 | 12.4% | 4 | 530 | 11.1% | 5 | ## How each brand is measured Brandwave collects information about searches that people make online using Godfreys Law’s and Layburn Hodgins’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Godfreys Law**: Measured on the search term “godfreys law”. - **Layburn Hodgins**: Measured on the search terms “layburn hodgins” and “layburn hodgins lawyers”, summed into one figure. - [Godfreys Law profile](/demand/nz/brands/godfreys-law) - [Layburn Hodgins profile](/demand/nz/brands/layburn-hodgins) - [All Christchurch law firms in New Zealand](/demand/nz/locations/christchurch/law-firms): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Godfreys Law or Layburn Hodgins more popular in search? In September 2026, Godfreys Law had more branded searches than Layburn Hodgins among Christchurch law firms in New Zealand. Godfreys Law had about 590 branded searches, while Layburn Hodgins had 530. Godfreys Law made up 12.4% of all Christchurch law firm searches we track, and Layburn Hodgins accounted for 11.1%. ## Cite this page Brandwave. "Godfreys Law vs Layburn Hodgins: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/godfreys-law-vs-layburn-hodgins This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/godfreys-law-vs-layburn-hodgins. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.