--- title: "gobaplay vs TP Toys: Which is searched more in New Zealand?" description: "Is gobaplay or TP Toys more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Kids play equipment brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/gobaplay-vs-tp-toys" publisher: "Brandwave" --- # gobaplay vs TP Toys: Which is searched more in New Zealand? Is gobaplay or TP Toys more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Kids play equipment brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: gobaplay and TP Toys - **Competitive set**: Kids play equipment brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **gobaplay Share of Search**: 1.2% - **TP Toys Share of Search**: 0.17% ## Is gobaplay or TP Toys more popular in search? - In September 2026, gobaplay had more branded searches than TP Toys among kids play equipment brands in New Zealand. gobaplay had about 70 branded searches, while TP Toys had 10. gobaplay made up 1.2% of all kids play equipment brand searches we track, and TP Toys accounted for 0.17%. - gobaplay was ahead of TP Toys in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, gobaplay’s share of searches among kids play equipment brands in New Zealand moved from 1.6% to 1.2%, and its estimated monthly branded searches moved from 110 to 70. - Across the 12 months ending September 2026, TP Toys’ share of searches among kids play equipment brands in New Zealand moved from 0.14% to 0.17%, and its estimated monthly branded searches held steady at 10. ## Top kids play equipment brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, gobaplay was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. TP Toys did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Vuly | 1st | 2 of 3 | 0 of 2 | 2 of 5 | | Forest & Frolic | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | gobaplay | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | Jumpflex | 4th | 3 of 3 | 0 of 2 | 3 of 5 | | Little Tikes | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Keter | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Intex | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Bestway | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Step2 | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Plum | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Gonge | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | TP Toys | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about kids play equipment brands - Asked ChatGPT "Which kids play equipment brand should I buy in New Zealand?": 1. Vuly, 2. Forest & Frolic, 3. Jumpflex - Asked ChatGPT "What are the best kids play equipment brands in New Zealand?": 1. gobaplay, 2. Forest & Frolic, 3. Jumpflex - Asked ChatGPT "What's the best kids play equipment brand in New Zealand for backyard play?": 1. Vuly, 2. gobaplay, 3. Forest & Frolic, 4. Jumpflex - Searched Google, AI Overview "outdoor play equipment": 1. gobaplay - Searched Google, AI Overview "backyard play set": named none of the brands we track Not named in any answer: Little Tikes, Keter, Intex, Bestway, Step2, Plum, Gonge and TP Toys. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand kids play equipment brands in September 2026? - In September 2026, Vuly overtook gobaplay to rank 8th among kids play equipment brands in New Zealand, with 2.9% of the searches. - Estimated monthly branded searches for gobaplay in New Zealand fell 36.4% over 12 measured months, from 110 to 70 in September 2026. ## Month by month | Month | gobaplay estimated searches | gobaplay Share of Search | gobaplay rank | TP Toys estimated searches | TP Toys Share of Search | TP Toys rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 110 | 1.6% | 7 | 10 | 0.14% | 12 | | Nov 2025 | 210 | 1.9% | 7 | 10 | 0.09% | 12 | | Dec 2025 | 70 | 0.73% | 8 | 10 | 0.1% | 12 | | Jan 2026 | 40 | 0.71% | 8 | 10 | 0.18% | 12 | | Feb 2026 | 30 | 0.77% | 8 | 0 | 0% | 12 | | Mar 2026 | 40 | 0.99% | 8 | 10 | 0.25% | 12 | | Apr 2026 | 40 | 1% | 8 | 10 | 0.26% | 12 | | May 2026 | 20 | 0.54% | 8 | 10 | 0.27% | 12 | | Jun 2026 | 40 | 1.1% | 8 | 10 | 0.28% | 11 | | Jul 2026 | 30 | 0.75% | 8 | 10 | 0.25% | 12 | | Aug 2026 | 70 | 1.7% | 8 | 10 | 0.24% | 12 | | Sep 2026 | 70 | 1.2% | 9 | 10 | 0.17% | 12 | ## How each brand is measured Brandwave collects information about searches that people make online using gobaplay’s and TP Toys’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **gobaplay**: Measured on the search term “gobaplay”. - **TP Toys**: Measured on the search term “tp toys”. - [gobaplay profile](/demand/nz/brands/gobaplay) - [TP Toys profile](/demand/nz/brands/tp-toys) - [All kids play equipment brands in New Zealand](/demand/nz/categories/nz-kids-play-equipment-brands): The set both shares are measured inside, 12 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is gobaplay or TP Toys more popular in search? In September 2026, gobaplay had more branded searches than TP Toys among kids play equipment brands in New Zealand. gobaplay had about 70 branded searches, while TP Toys had 10. gobaplay made up 1.2% of all kids play equipment brand searches we track, and TP Toys accounted for 0.17%. ## Cite this page Brandwave. "gobaplay vs TP Toys: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/gobaplay-vs-tp-toys This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/gobaplay-vs-tp-toys. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.