--- title: "gobaplay vs Keter: Which is searched more in New Zealand?" description: "Is gobaplay or Keter more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Kids play equipment brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/gobaplay-vs-keter" publisher: "Brandwave" --- # gobaplay vs Keter: Which is searched more in New Zealand? Is gobaplay or Keter more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Kids play equipment brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: gobaplay and Keter - **Competitive set**: Kids play equipment brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **gobaplay Share of Search**: 1.2% - **Keter Share of Search**: 12.1% ## Is gobaplay or Keter more popular in search? - In September 2026, Keter had more branded searches than gobaplay among kids play equipment brands in New Zealand. Keter had about 720 branded searches, while gobaplay had 70. Keter made up 12.1% of all kids play equipment brand searches we track, and gobaplay accounted for 1.2%. - Keter was ahead of gobaplay in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, gobaplay’s share of searches among kids play equipment brands in New Zealand moved from 1.6% to 1.2%, and its estimated monthly branded searches moved from 110 to 70. - Across the 12 months ending September 2026, Keter’s share of searches among kids play equipment brands in New Zealand moved from 10.2% to 12.1%, and its estimated monthly branded searches held steady at 720. ## Top kids play equipment brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, gobaplay was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Keter did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Vuly | 1st | 2 of 3 | 0 of 2 | 2 of 5 | | Forest & Frolic | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | gobaplay | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | Jumpflex | 4th | 3 of 3 | 0 of 2 | 3 of 5 | | Little Tikes | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Keter | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Intex | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Bestway | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Step2 | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Plum | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Gonge | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | TP Toys | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about kids play equipment brands - Asked ChatGPT "Which kids play equipment brand should I buy in New Zealand?": 1. Vuly, 2. Forest & Frolic, 3. Jumpflex - Asked ChatGPT "What are the best kids play equipment brands in New Zealand?": 1. gobaplay, 2. Forest & Frolic, 3. Jumpflex - Asked ChatGPT "What's the best kids play equipment brand in New Zealand for backyard play?": 1. Vuly, 2. gobaplay, 3. Forest & Frolic, 4. Jumpflex - Searched Google, AI Overview "outdoor play equipment": 1. gobaplay - Searched Google, AI Overview "backyard play set": named none of the brands we track Not named in any answer: Little Tikes, Keter, Intex, Bestway, Step2, Plum, Gonge and TP Toys. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand kids play equipment brands in September 2026? - In September 2026, Vuly overtook gobaplay to rank 8th among kids play equipment brands in New Zealand, with 2.9% of the searches. - In September 2026, Keter lost share of searches among kids play equipment brands in New Zealand, from 14% to 12.1%. - Estimated monthly branded searches for gobaplay in New Zealand fell 36.4% over 12 measured months, from 110 to 70 in September 2026. ## Month by month | Month | gobaplay estimated searches | gobaplay Share of Search | gobaplay rank | Keter estimated searches | Keter Share of Search | Keter rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 110 | 1.6% | 7 | 720 | 10.2% | 6 | | Nov 2025 | 210 | 1.9% | 7 | 1K | 8.8% | 6 | | Dec 2025 | 70 | 0.73% | 8 | 880 | 9.2% | 6 | | Jan 2026 | 40 | 0.71% | 8 | 880 | 15.6% | 4 | | Feb 2026 | 30 | 0.77% | 8 | 590 | 15.1% | 3 | | Mar 2026 | 40 | 0.99% | 8 | 590 | 14.6% | 4 | | Apr 2026 | 40 | 1% | 8 | 590 | 15.1% | 4 | | May 2026 | 20 | 0.54% | 8 | 590 | 16% | 4 | | Jun 2026 | 40 | 1.1% | 8 | 480 | 13.6% | 4 | | Jul 2026 | 30 | 0.75% | 8 | 480 | 12% | 4 | | Aug 2026 | 70 | 1.7% | 8 | 590 | 14% | 4 | | Sep 2026 | 70 | 1.2% | 9 | 720 | 12.1% | 4 | ## How each brand is measured Brandwave collects information about searches that people make online using gobaplay’s and Keter’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **gobaplay**: Measured on the search term “gobaplay”. - **Keter**: Measured on the search term “keter”. - [gobaplay profile](/demand/nz/brands/gobaplay) - [Keter profile](/demand/nz/brands/keter) - [All kids play equipment brands in New Zealand](/demand/nz/categories/nz-kids-play-equipment-brands): The set both shares are measured inside, 12 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is gobaplay or Keter more popular in search? In September 2026, Keter had more branded searches than gobaplay among kids play equipment brands in New Zealand. Keter had about 720 branded searches, while gobaplay had 70. Keter made up 12.1% of all kids play equipment brand searches we track, and gobaplay accounted for 1.2%. ## Cite this page Brandwave. "gobaplay vs Keter: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/gobaplay-vs-keter This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/gobaplay-vs-keter. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.