---
title: "GO Rentals vs Thrifty: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, GO Rentals or Thrifty? Compare estimated monthly branded-search demand and Share of Search inside the Rental car companies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/go-rentals-vs-thrifty"
publisher: "Brandwave"
---

# GO Rentals vs Thrifty: Which is more popular by branded search in New Zealand?

Which is more popular in search, GO Rentals or Thrifty? Compare estimated monthly branded-search demand and Share of Search inside the Rental car companies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: GO Rentals and Thrifty
- **Competitive set**: Rental car companies
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **GO Rentals Share of Search**: 9.4%
- **Thrifty Share of Search**: 2.5%

## Which is more popular in search, GO Rentals or Thrifty?

- In August 2026, GO Rentals had more branded searches than Thrifty among rental car companies in New Zealand. GO Rentals was estimated to have 11.2K branded searches compared to Thrifty’s 2.9K, and held a 9.4% Share of Search versus Thrifty’s 2.5%.
- GO Rentals was ahead of Thrifty in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, GO Rentals’ estimated Share of Search among rental car companies in New Zealand moved from 9% to 9.4%, and its estimated monthly branded searches moved from 12K to 11.2K.
- Across the 11 months ending August 2026, Thrifty’s estimated Share of Search among rental car companies in New Zealand moved from 2.7% to 2.5%, and its estimated monthly branded searches moved from 3.6K to 2.9K.

## How did search popularity change for New Zealand rental car companies in August 2026?

- In August 2026, Budget overtook GO Rentals to rank 5th among rental car companies in New Zealand, at 10%.
- Estimated monthly branded searches for Thrifty in New Zealand fell 18.5% over 11 measured months, from 3.6K to 2.9K in August 2026.

## Month by month

| Month | GO Rentals estimated searches | GO Rentals Share of Search | GO Rentals rank | Thrifty estimated searches | Thrifty Share of Search | Thrifty rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 12K | 9% | 6 | 3.6K | 2.7% | 10 |
| Nov 2025 | 13.2K | 9.1% | 6 | 2.9K | 2% | 10 |
| Dec 2025 | 13K | 9.3% | 6 | 2.9K | 2.1% | 10 |
| Jan 2026 | 14.4K | 8.5% | 7 | 3.6K | 2.2% | 10 |
| Feb 2026 | 13.3K | 8.9% | 6 | 2.9K | 1.9% | 11 |
| Mar 2026 | 13.2K | 8.4% | 6 | 3K | 1.9% | 10 |
| Apr 2026 | 10.1K | 8.1% | 6 | 3K | 2.4% | 10 |
| May 2026 | 10.1K | 8.8% | 6 | 3K | 2.6% | 10 |
| Jun 2026 | 10.1K | 9.5% | 5 | 2.9K | 2.7% | 10 |
| Jul 2026 | 10.7K | 9.7% | 5 | 2.9K | 2.6% | 11 |
| Aug 2026 | 11.2K | 9.4% | 6 | 2.9K | 2.5% | 11 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using GO Rentals’ and Thrifty’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **GO Rentals**: Measured on the search terms “go rentals”, “go rentals airport”, “go rentals auckland airport”, “go rentals car rental”, “go rentals near me”, “go rentals new zealand”, “go rentals nz”, “gorentals”, “gorentals auckland airport”, “gorentals co nz” and “gorentals nz”, summed into one figure.
- **Thrifty**: Measured on the search terms “thrifty auckland airport”, “thrifty car rental”, “thrifty car rental near me” and “thrifty nz”, summed into one figure.

- [GO Rentals profile](/demand/nz/brands/go-rentals)
- [Thrifty profile](/demand/nz/brands/thrifty)
- [All rental car companies in New Zealand](/demand/nz/categories/nz-rental-car-companies): The set both shares are measured inside, 12 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, GO Rentals or Thrifty?

In August 2026, GO Rentals had more branded searches than Thrifty among rental car companies in New Zealand. GO Rentals was estimated to have 11.2K branded searches compared to Thrifty’s 2.9K, and held a 9.4% Share of Search versus Thrifty’s 2.5%.

## Cite this page

Brandwave. "GO Rentals vs Thrifty: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/go-rentals-vs-thrifty

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/go-rentals-vs-thrifty. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.