--- title: "Go Media vs Phantom Billstickers: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Go Media or Phantom Billstickers? Compare estimated monthly branded-search demand and Share of Search inside the Out-of-Home Advertising set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/go-media-vs-phantom-billstickers" publisher: "Brandwave" --- # Go Media vs Phantom Billstickers: Which is more popular by branded search in New Zealand? Which is more popular in search, Go Media or Phantom Billstickers? Compare estimated monthly branded-search demand and Share of Search inside the Out-of-Home Advertising set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Go Media and Phantom Billstickers - **Competitive set**: Out-of-Home Advertising - **Market**: New Zealand - **Month measured**: Aug 2026 - **Go Media Share of Search**: 27.7% - **Phantom Billstickers Share of Search**: 11.6% ## Which is more popular in search, Go Media or Phantom Billstickers? - In August 2026, Go Media had more branded searches than Phantom Billstickers among Out-of-Home advertising in New Zealand. Go Media was estimated to have 1.3K branded searches compared to Phantom Billstickers’ 560, and held a 27.7% Share of Search versus Phantom Billstickers’ 11.6%. - Go Media was ahead of Phantom Billstickers in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Go Media’s estimated Share of Search among Out-of-Home advertising in New Zealand moved from 31% to 27.7%, and its estimated monthly branded searches moved from 1.4K to 1.3K. - Across the 11 months ending August 2026, Phantom Billstickers’ estimated Share of Search among Out-of-Home advertising in New Zealand moved from 14.9% to 11.6%, and its estimated monthly branded searches moved from 650 to 560. ## How did search popularity change for New Zealand Out-of-Home advertising in August 2026? - In August 2026, Go Media gained estimated Share of Search among Out-of-Home advertising in New Zealand, from 23.2% to 27.7%. - In August 2026, Phantom Billstickers lost estimated Share of Search among Out-of-Home advertising in New Zealand, from 13.5% to 11.6%. ## Month by month | Month | Go Media estimated searches | Go Media Share of Search | Go Media rank | Phantom Billstickers estimated searches | Phantom Billstickers Share of Search | Phantom Billstickers rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1.4K | 31% | 1 | 650 | 14.9% | 2 | | Nov 2025 | 1.1K | 26.5% | 1 | 570 | 14.4% | 3 | | Dec 2025 | 910 | 31.2% | 1 | 450 | 15.4% | 3 | | Jan 2026 | 1.9K | 42.6% | 1 | 660 | 14.5% | 2 | | Feb 2026 | 930 | 25.1% | 1 | 560 | 15.1% | 3 | | Mar 2026 | 1.3K | 29% | 1 | 780 | 16.9% | 3 | | Apr 2026 | 1K | 27.4% | 1 | 550 | 14.5% | 2 | | May 2026 | 1.9K | 39.8% | 1 | 560 | 11.4% | 3 | | Jun 2026 | 1K | 26.6% | 1 | 470 | 12.1% | 5 | | Jul 2026 | 910 | 23.2% | 1 | 530 | 13.5% | 4 | | Aug 2026 | 1.3K | 27.7% | 1 | 560 | 11.6% | 4 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Go Media’s and Phantom Billstickers’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Go Media**: Measured on the search terms “Go Media” and “go media billboards”, summed into one figure. - **Phantom Billstickers**: Measured on the search terms “phantom billstickers”, “phantom billstickers auckland”, “phantom billstickers christchurch”, “phantom billstickers dunedin”, “phantom billstickers prices”, “phantom billstickers wellington” and “phantom posters”, summed into one figure. - [Go Media profile](/demand/nz/brands/go-media) - [Phantom Billstickers profile](/demand/nz/brands/phantom-billstickers) - [All Out-of-Home advertising in New Zealand](/demand/nz/categories/out-of-home-advertising): The set both shares are measured inside, 8 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Go Media or Phantom Billstickers? In August 2026, Go Media had more branded searches than Phantom Billstickers among Out-of-Home advertising in New Zealand. Go Media was estimated to have 1.3K branded searches compared to Phantom Billstickers’ 560, and held a 27.7% Share of Search versus Phantom Billstickers’ 11.6%. ## Cite this page Brandwave. "Go Media vs Phantom Billstickers: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/go-media-vs-phantom-billstickers This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/go-media-vs-phantom-billstickers. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.