--- title: "GNU vs Lib Tech: Which is searched more in New Zealand?" description: "Is GNU or Lib Tech more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Ski and snowboard brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/gnu-vs-lib-tech" publisher: "Brandwave" --- # GNU vs Lib Tech: Which is searched more in New Zealand? Is GNU or Lib Tech more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Ski and snowboard brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: GNU and Lib Tech - **Competitive set**: Ski and snowboard brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **GNU Share of Search**: 7.4% - **Lib Tech Share of Search**: 3.3% ## Is GNU or Lib Tech more popular in search? - In September 2026, GNU had more branded searches than Lib Tech among ski and snowboard brands in New Zealand. GNU had about 720 branded searches, while Lib Tech had 320. GNU made up 7.4% of all ski and snowboard brand searches we track, and Lib Tech accounted for 3.3%. - GNU was ahead of Lib Tech in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, GNU’s share of searches among ski and snowboard brands in New Zealand moved from 14.8% to 7.4%, and its estimated monthly branded searches moved from 880 to 720. - Across the 12 months ending September 2026, Lib Tech’s share of searches among ski and snowboard brands in New Zealand moved from 4.9% to 3.3%, and its estimated monthly branded searches moved from 290 to 320. ## Top ski and snowboard brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, GNU was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Lib Tech was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. GNU was listed before Lib Tech in two out of three answers that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Burton | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Jones Snowboards | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Salomon Ski | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | Atomic | 4th | 3 of 3 | 1 of 2 | 4 of 5 | | Rossignol | 5th | 2 of 3 | 1 of 2 | 3 of 5 | | GNU | 6th | 2 of 3 | 1 of 2 | 3 of 5 | | Blizzard | 7th | 2 of 3 | 1 of 2 | 3 of 5 | | Capita | 8th | 2 of 3 | 1 of 2 | 3 of 5 | | Nordica | 9th | 1 of 3 | 1 of 2 | 2 of 5 | | Völkl | 10th | 1 of 3 | 1 of 2 | 2 of 5 | | K2 | 11th | 1 of 3 | 2 of 2 | 3 of 5 | | Lib Tech | 12th | 0 of 3 | 1 of 2 | 1 of 5 | ## Every AI answer about ski and snowboard brands - Asked ChatGPT "Which ski or snowboard brand should I buy in New Zealand?": 1. Rossignol, 2. Burton, 3. Atomic, 4. GNU, 5. Capita, 6. Jones Snowboards - Asked ChatGPT "What are the best ski and snowboard brands in New Zealand?": 1. Salomon Ski, 2. Burton, 3. Atomic, 4. Jones Snowboards, 5. Rossignol, 6. GNU, 7. K2, 8. Völkl, 9. Capita, 10. Nordica, 11. Blizzard - Asked ChatGPT "What's the best ski or snowboard brand in New Zealand for the mountain?": 1. Burton, 2. Jones Snowboards, 3. Salomon Ski, 4. Blizzard, 5. Atomic - Searched Google, AI Overview "best ski brand": 1. Nordica, 2. Blizzard, 3. Salomon Ski, 4. Atomic, 5. Völkl, 6. Rossignol, 7. K2 - Searched Google, AI Overview "best snowboard brand": 1. Burton, 2. Jones Snowboards, 3. Capita, 4. Lib Tech, 5. GNU, 6. K2 Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand ski and snowboard brands in September 2026? - In September 2026, GNU lost share of searches among ski and snowboard brands in New Zealand, from 9.9% to 7.4%. - In September 2026, Lib Tech lost share of searches among ski and snowboard brands in New Zealand, from 3.9% to 3.3%. ## Month by month | Month | GNU estimated searches | GNU Share of Search | GNU rank | Lib Tech estimated searches | Lib Tech Share of Search | Lib Tech rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 880 | 14.8% | 2 | 290 | 4.9% | 7 | | Nov 2025 | 590 | 13.3% | 3 | 110 | 2.5% | 10 | | Dec 2025 | 590 | 12.9% | 3 | 140 | 3.1% | 10 | | Jan 2026 | 720 | 14% | 3 | 180 | 3.5% | 8 | | Feb 2026 | 1K | 14.2% | 3 | 200 | 2.8% | 10 | | Mar 2026 | 590 | 10.8% | 3 | 180 | 3.3% | 10 | | Apr 2026 | 720 | 13% | 3 | 120 | 2.2% | 10 | | May 2026 | 720 | 10.3% | 3 | 200 | 2.9% | 10 | | Jun 2026 | 880 | 9.7% | 3 | 190 | 2.1% | 10 | | Jul 2026 | 720 | 6.2% | 7 | 410 | 3.6% | 9 | | Aug 2026 | 1.3K | 9.9% | 4 | 510 | 3.9% | 9 | | Sep 2026 | 720 | 7.4% | 4 | 320 | 3.3% | 9 | ## How each brand is measured Brandwave collects information about searches that people make online using GNU’s and Lib Tech’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **GNU**: Measured on the search term “gnu”. - **Lib Tech**: Measured on the search terms “lib tech”, “lib tech dynamo”, “lib tech orca”, “lib tech snow board”, “lib tech snowboards”, “lib technologies”, “libtech skate banana” and “libtech snowboards”, summed into one figure. - [GNU profile](/demand/nz/brands/gnu) - [Lib Tech profile](/demand/nz/brands/lib-tech) - [All ski and snowboard brands in New Zealand](/demand/nz/categories/nz-ski-and-snowboard-brands): The set both shares are measured inside, 12 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is GNU or Lib Tech more popular in search? In September 2026, GNU had more branded searches than Lib Tech among ski and snowboard brands in New Zealand. GNU had about 720 branded searches, while Lib Tech had 320. GNU made up 7.4% of all ski and snowboard brand searches we track, and Lib Tech accounted for 3.3%. ## Cite this page Brandwave. "GNU vs Lib Tech: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/gnu-vs-lib-tech This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/gnu-vs-lib-tech. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.