--- title: "Gmail vs Yahoo Mail: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Gmail or Yahoo Mail? Compare estimated monthly branded-search demand and Share of Search inside the Email providers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/gmail-vs-yahoo-mail" publisher: "Brandwave" --- # Gmail vs Yahoo Mail: Which is more popular by branded search in New Zealand? Which is more popular in search, Gmail or Yahoo Mail? Compare estimated monthly branded-search demand and Share of Search inside the Email providers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Gmail and Yahoo Mail - **Competitive set**: Email providers - **Market**: New Zealand - **Month measured**: Aug 2026 - **Gmail Share of Search**: 72% - **Yahoo Mail Share of Search**: 12.4% ## Which is more popular in search, Gmail or Yahoo Mail? - In August 2026, Gmail had more branded searches than Yahoo Mail among email providers in New Zealand. Gmail was estimated to have 1.6M branded searches compared to Yahoo Mail’s 268K, and held a 72% Share of Search versus Yahoo Mail’s 12.4%. - Gmail was ahead of Yahoo Mail in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Gmail’s estimated Share of Search among email providers in New Zealand moved from 67.9% to 72%, and its estimated monthly branded searches held steady at 1.6M. - Across the 11 months ending August 2026, Yahoo Mail’s estimated Share of Search among email providers in New Zealand moved from 11.8% to 12.4%, and its estimated monthly branded searches moved from 273K to 268K. ## How did search popularity change for New Zealand email providers in August 2026? - In August 2026, Gmail gained estimated Share of Search among email providers in New Zealand, from 67.8% to 72%. - In August 2026, Yahoo Mail lost estimated Share of Search among email providers in New Zealand, from 14.3% to 12.4%. ## Month by month | Month | Gmail estimated searches | Gmail Share of Search | Gmail rank | Yahoo Mail estimated searches | Yahoo Mail Share of Search | Yahoo Mail rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1.6M | 67.9% | 1 | 273K | 11.8% | 3 | | Nov 2025 | 1.6M | 68% | 1 | 269K | 11.7% | 3 | | Dec 2025 | 1.1M | 60% | 1 | 269K | 15.3% | 3 | | Jan 2026 | 1.3M | 64.5% | 1 | 269K | 13.5% | 3 | | Feb 2026 | 1.6M | 70.2% | 1 | 268K | 12% | 3 | | Mar 2026 | 1.9M | 69.6% | 1 | 347K | 12.7% | 3 | | Apr 2026 | 1.3M | 65.7% | 1 | 269K | 13.8% | 3 | | May 2026 | 1.6M | 69.5% | 1 | 279K | 12.4% | 3 | | Jun 2026 | 1.6M | 70.5% | 1 | 272K | 12.3% | 3 | | Jul 2026 | 1.3M | 67.8% | 1 | 269K | 14.3% | 3 | | Aug 2026 | 1.6M | 72% | 1 | 268K | 12.4% | 3 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Gmail’s and Yahoo Mail’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Gmail**: Measured on the search terms “gmail”, “gmail app”, “gmail c”, “gmail create”, “gmail email”, “gmail inbox”, “gmail mail”, “gmail near me”, “gmail new zealand”, “gmail nz”, “gmail online”, “my gmail”, “new gmail”, “sing in gmail com”, “temporary gmail” and “www gmail c”, summed into one figure. - **Yahoo Mail**: Measured on the search terms “mail yahoo com”, “my yahoo mail”, “www yahoo com yahoo mail”, “www yahoo mail”, “www yahoo mail com”, “yahoo mail”, “yahoo mail app”, “yahoo mail email”, “yahoo mail in box”, “yahoo mail near me”, “yahoo mail nz”, “yahoo mail online”, “yahoo mail plus”, “yahoo yahoomail com”, “yahoomail”, “yahoomail cpm”, “yahoomail email” and “yahoomail nz”, summed into one figure. - [Gmail profile](/demand/nz/brands/gmail) - [Yahoo Mail profile](/demand/nz/brands/yahoo-mail) - [All email providers in New Zealand](/demand/nz/categories/nz-email-providers): The set both shares are measured inside, 5 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Gmail or Yahoo Mail? In August 2026, Gmail had more branded searches than Yahoo Mail among email providers in New Zealand. Gmail was estimated to have 1.6M branded searches compared to Yahoo Mail’s 268K, and held a 72% Share of Search versus Yahoo Mail’s 12.4%. ## Cite this page Brandwave. "Gmail vs Yahoo Mail: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/gmail-vs-yahoo-mail This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/gmail-vs-yahoo-mail. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.