--- title: "Gmail vs Outlook: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Gmail or Outlook? Compare estimated monthly branded-search demand and Share of Search inside the Email providers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/gmail-vs-outlook" publisher: "Brandwave" --- # Gmail vs Outlook: Which is more popular by branded search in New Zealand? Which is more popular in search, Gmail or Outlook? Compare estimated monthly branded-search demand and Share of Search inside the Email providers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Gmail and Outlook - **Competitive set**: Email providers - **Market**: New Zealand - **Month measured**: Aug 2026 - **Gmail Share of Search**: 72% - **Outlook Share of Search**: 14.6% ## Which is more popular in search, Gmail or Outlook? - In August 2026, Gmail had more branded searches than Outlook among email providers in New Zealand. Gmail was estimated to have 1.6M branded searches compared to Outlook’s 316K, and held a 72% Share of Search versus Outlook’s 14.6%. - Gmail was ahead of Outlook in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Gmail’s estimated Share of Search among email providers in New Zealand moved from 67.9% to 72%, and its estimated monthly branded searches held steady at 1.6M. - Across the 11 months ending August 2026, Outlook’s estimated Share of Search among email providers in New Zealand moved from 19.6% to 14.6%, and its estimated monthly branded searches moved from 455K to 316K. ## How did search popularity change for New Zealand email providers in August 2026? - In August 2026, Gmail gained estimated Share of Search among email providers in New Zealand, from 67.8% to 72%. - In August 2026, Outlook lost estimated Share of Search among email providers in New Zealand, from 16.9% to 14.6%. ## Month by month | Month | Gmail estimated searches | Gmail Share of Search | Gmail rank | Outlook estimated searches | Outlook Share of Search | Outlook rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1.6M | 67.9% | 1 | 455K | 19.6% | 2 | | Nov 2025 | 1.6M | 68% | 1 | 454K | 19.7% | 2 | | Dec 2025 | 1.1M | 60% | 1 | 417K | 23.8% | 2 | | Jan 2026 | 1.3M | 64.5% | 1 | 419K | 21.1% | 2 | | Feb 2026 | 1.6M | 70.2% | 1 | 378K | 17% | 2 | | Mar 2026 | 1.9M | 69.6% | 1 | 462K | 16.9% | 2 | | Apr 2026 | 1.3M | 65.7% | 1 | 379K | 19.5% | 2 | | May 2026 | 1.6M | 69.5% | 1 | 385K | 17.2% | 2 | | Jun 2026 | 1.6M | 70.5% | 1 | 362K | 16.3% | 2 | | Jul 2026 | 1.3M | 67.8% | 1 | 317K | 16.9% | 2 | | Aug 2026 | 1.6M | 72% | 1 | 316K | 14.6% | 2 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Gmail’s and Outlook’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Gmail**: Measured on the search terms “gmail”, “gmail app”, “gmail c”, “gmail create”, “gmail email”, “gmail inbox”, “gmail mail”, “gmail near me”, “gmail new zealand”, “gmail nz”, “gmail online”, “my gmail”, “new gmail”, “sing in gmail com”, “temporary gmail” and “www gmail c”, summed into one figure. - **Outlook**: Measured on the search terms “hotmail”, “hotmail c”, “hotmail email”, “hotmail inbox”, “hotmail live outlook”, “hotmail mail”, “hotmail outlook com”, “hotmail to outlook”, “ms outlook mail”, “outlook com email”, “outlook com hotmail”, “outlook email”, “outlook mail online”, “recalling an email in outlook”, “sing in hotmail com” and “www hotmail c”, summed into one figure. - [Gmail profile](/demand/nz/brands/gmail) - [Outlook profile](/demand/nz/brands/outlook) - [All email providers in New Zealand](/demand/nz/categories/nz-email-providers): The set both shares are measured inside, 5 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Gmail or Outlook? In August 2026, Gmail had more branded searches than Outlook among email providers in New Zealand. Gmail was estimated to have 1.6M branded searches compared to Outlook’s 316K, and held a 72% Share of Search versus Outlook’s 14.6%. ## Cite this page Brandwave. "Gmail vs Outlook: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/gmail-vs-outlook This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/gmail-vs-outlook. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.