--- title: "Glow Lab vs Laneige: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Glow Lab or Laneige? Compare estimated monthly branded-search demand and Share of Search inside the Skincare brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/glow-lab-vs-laneige" publisher: "Brandwave" --- # Glow Lab vs Laneige: Which is more popular by branded search in New Zealand? Which is more popular in search, Glow Lab or Laneige? Compare estimated monthly branded-search demand and Share of Search inside the Skincare brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Glow Lab and Laneige - **Competitive set**: Skincare brands - **Market**: New Zealand - **Month measured**: Aug 2026 - **Glow Lab Share of Search**: 0.4% - **Laneige Share of Search**: 3.4% ## Which is more popular in search, Glow Lab or Laneige? - In August 2026, Laneige had more branded searches than Glow Lab among skincare brands in New Zealand. Laneige was estimated to have 6.9K branded searches compared to Glow Lab’s 820, and held a 3.4% Share of Search versus Glow Lab’s 0.4%. - Laneige was ahead of Glow Lab in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Glow Lab’s estimated Share of Search among skincare brands in New Zealand moved from 0.55% to 0.4%, and its estimated monthly branded searches moved from 800 to 820. - Across the 11 months ending August 2026, Laneige’s estimated Share of Search among skincare brands in New Zealand moved from 4.2% to 3.4%, and its estimated monthly branded searches moved from 6.2K to 6.9K. ## How did search popularity change for New Zealand skincare brands in August 2026? - Estimated monthly branded searches for Laneige in New Zealand rose 10.9% over 11 measured months, from 6.2K to 6.9K in August 2026. ## Month by month | Month | Glow Lab estimated searches | Glow Lab Share of Search | Glow Lab rank | Laneige estimated searches | Laneige Share of Search | Laneige rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 800 | 0.55% | 19 | 6.2K | 4.2% | 8 | | Nov 2025 | 800 | 0.47% | 21 | 8.6K | 5% | 8 | | Dec 2025 | 780 | 0.51% | 21 | 8.5K | 5.5% | 6 | | Jan 2026 | 750 | 0.48% | 21 | 7K | 4.5% | 8 | | Feb 2026 | 630 | 0.46% | 21 | 5.9K | 4.3% | 8 | | Mar 2026 | 690 | 0.46% | 21 | 6K | 4% | 8 | | Apr 2026 | 790 | 0.49% | 20 | 6K | 3.7% | 8 | | May 2026 | 840 | 0.44% | 21 | 6.4K | 3.3% | 8 | | Jun 2026 | 660 | 0.33% | 21 | 7K | 3.6% | 8 | | Jul 2026 | 780 | 0.36% | 21 | 7.6K | 3.5% | 8 | | Aug 2026 | 820 | 0.4% | 21 | 6.9K | 3.4% | 8 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Glow Lab’s and Laneige’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Glow Lab**: Measured on the search terms “glow lab cleanser”, “glow lab night cream”, “glow lab nz”, “glow lab serum” and “glow lab skincare”, summed into one figure. - **Laneige**: Measured on the search terms “laneige”, “laneige bank water”, “laneige com”, “laneige cream skin”, “laneige cream skin toner”, “laneige cream skin toner & moisturizer”, “laneige lip”, “laneige lip balm”, “laneige lip glowy balm”, “laneige lip mask”, “laneige lip sleeping mask”, “laneige lip tint”, “laneige milk toner”, “laneige moisturiser”, “laneige moisturizer”, “laneige near me”, “laneige nz”, “laneige online”, “laneige serum”, “laneige skin toner”, “laneige skincare”, “laneige sleeping mask”, “laneige sunscreen”, “laneige toner” and “laneige water sleeping mask”, summed into one figure. - [Glow Lab profile](/demand/nz/brands/glow-lab) - [Laneige profile](/demand/nz/brands/laneige) - [All skincare brands in New Zealand](/demand/nz/categories/nz-skincare-brands): The set both shares are measured inside, 22 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Glow Lab or Laneige? In August 2026, Laneige had more branded searches than Glow Lab among skincare brands in New Zealand. Laneige was estimated to have 6.9K branded searches compared to Glow Lab’s 820, and held a 3.4% Share of Search versus Glow Lab’s 0.4%. ## Cite this page Brandwave. "Glow Lab vs Laneige: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/glow-lab-vs-laneige This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/glow-lab-vs-laneige. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.