---
title: "Glow Lab vs Kiehl's: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, Glow Lab or Kiehl's? Compare estimated monthly branded-search demand and Share of Search inside the Skincare brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/glow-lab-vs-kiehl-s"
publisher: "Brandwave"
---

# Glow Lab vs Kiehl's: Which is more popular by branded search in New Zealand?

Which is more popular in search, Glow Lab or Kiehl's? Compare estimated monthly branded-search demand and Share of Search inside the Skincare brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Glow Lab and Kiehl's
- **Competitive set**: Skincare brands
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **Glow Lab Share of Search**: 0.4%
- **Kiehl's Share of Search**: 2.7%

## Which is more popular in search, Glow Lab or Kiehl's?

- In August 2026, Kiehl's had more branded searches than Glow Lab among skincare brands in New Zealand. Kiehl's was estimated to have 5.6K branded searches compared to Glow Lab’s 820, and held a 2.7% Share of Search versus Glow Lab’s 0.4%.
- Kiehl's was ahead of Glow Lab in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Glow Lab’s estimated Share of Search among skincare brands in New Zealand moved from 0.55% to 0.4%, and its estimated monthly branded searches moved from 800 to 820.
- Across the 11 months ending August 2026, Kiehl's’ estimated Share of Search among skincare brands in New Zealand moved from 3.8% to 2.7%, and its estimated monthly branded searches held steady at 5.6K.

## How did search popularity change for New Zealand skincare brands in August 2026?

- In August 2026, Kiehl's overtook Clinique to rank 10th among skincare brands in New Zealand, at 2.7%.

## Month by month

| Month | Glow Lab estimated searches | Glow Lab Share of Search | Glow Lab rank | Kiehl's estimated searches | Kiehl's Share of Search | Kiehl's rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 800 | 0.55% | 19 | 5.6K | 3.8% | 10 |
| Nov 2025 | 800 | 0.47% | 21 | 8.7K | 5.1% | 7 |
| Dec 2025 | 780 | 0.51% | 21 | 5.6K | 3.6% | 9 |
| Jan 2026 | 750 | 0.48% | 21 | 3.6K | 2.3% | 12 |
| Feb 2026 | 630 | 0.46% | 21 | 3K | 2.2% | 11 |
| Mar 2026 | 690 | 0.46% | 21 | 4K | 2.6% | 10 |
| Apr 2026 | 790 | 0.49% | 20 | 3.1K | 1.9% | 11 |
| May 2026 | 840 | 0.44% | 21 | 4.5K | 2.3% | 11 |
| Jun 2026 | 660 | 0.33% | 21 | 2.9K | 1.5% | 14 |
| Jul 2026 | 780 | 0.36% | 21 | 3.6K | 1.7% | 12 |
| Aug 2026 | 820 | 0.4% | 21 | 5.6K | 2.7% | 10 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Glow Lab’s and Kiehl's’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Glow Lab**: Measured on the search terms “glow lab cleanser”, “glow lab night cream”, “glow lab nz”, “glow lab serum” and “glow lab skincare”, summed into one figure.
- **Kiehl's**: Measured on the search terms “kiehls”, “kiehls cleanser”, “kiehls facial cleanser”, “kiehls nz”, “kiehls serum” and “kiehls skincare”, summed into one figure.

- [Glow Lab profile](/demand/nz/brands/glow-lab)
- [Kiehl's profile](/demand/nz/brands/kiehl-s)
- [All skincare brands in New Zealand](/demand/nz/categories/nz-skincare-brands): The set both shares are measured inside, 22 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Glow Lab or Kiehl's?

In August 2026, Kiehl's had more branded searches than Glow Lab among skincare brands in New Zealand. Kiehl's was estimated to have 5.6K branded searches compared to Glow Lab’s 820, and held a 2.7% Share of Search versus Glow Lab’s 0.4%.

## Cite this page

Brandwave. "Glow Lab vs Kiehl's: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/glow-lab-vs-kiehl-s

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/glow-lab-vs-kiehl-s. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.