---
title: "Glofox vs GymMaster: Which is searched more in New Zealand?"
description: "Is Glofox or GymMaster more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Gym and studio management software set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/glofox-vs-gymmaster"
publisher: "Brandwave"
---

# Glofox vs GymMaster: Which is searched more in New Zealand?

Is Glofox or GymMaster more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Gym and studio management software set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Glofox and GymMaster
- **Competitive set**: Gym and studio management software
- **Market**: New Zealand
- **Month measured**: Sep 2026
- **Glofox Share of Search**: 5.8%
- **GymMaster Share of Search**: 40.6%

## Is Glofox or GymMaster more popular in search?

- In September 2026, GymMaster had more branded searches than Glofox among gym and studio management software in New Zealand. GymMaster had about 1,600 branded searches, while Glofox had 230. GymMaster made up 40.6% of all gym and studio management software searches we track, and Glofox accounted for 5.8%.
- GymMaster was ahead of Glofox in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Glofox’s share of searches among gym and studio management software in New Zealand moved from 8.7% to 5.8%, and its estimated monthly branded searches moved from 370 to 230.
- Across the 12 months ending September 2026, GymMaster’s share of searches among gym and studio management software in New Zealand moved from 30.7% to 40.6%, and its estimated monthly branded searches moved from 1.3K to 1.6K.

## Top gym and studio management software in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, GymMaster was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Glofox was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. GymMaster was listed before Glofox in every answer that named either.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| GymMaster | 1st | 3 of 3 | 1 of 2 | 4 of 5 |
| TeamUp | 2nd | 3 of 3 | 0 of 2 | 3 of 5 |
| Mindbody | 3rd | 3 of 3 | 1 of 2 | 4 of 5 |
| Glofox | 4th | 3 of 3 | 0 of 2 | 3 of 5 |
| PushPress | 5th | 1 of 3 | 2 of 2 | 3 of 5 |
| Gymdesk | 6th | 2 of 3 | 1 of 2 | 3 of 5 |
| Wodify | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about gym and studio management software

- Asked ChatGPT "Which gym and studio management software should I use in New Zealand?": 1. GymMaster, 2. Glofox, 3. Mindbody, 4. TeamUp, 5. Gymdesk
- Asked ChatGPT "What are the best gym and studio management software tools in New Zealand?": 1. GymMaster, 2. TeamUp, 3. Mindbody, 4. Glofox, 5. Gymdesk, 6. PushPress
- Asked ChatGPT "What's the best gym and studio management software in New Zealand for a small gym or studio?": 1. GymMaster, 2. TeamUp, 3. Glofox, 4. Mindbody
- Searched Google, AI Overview "gym billing software": 1. PushPress, 2. Gymdesk, 3. Mindbody
- Searched Google, AI Overview "gym management software nz": 1. GymMaster, 2. PushPress

Not named in any answer: Wodify.

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026.

## How did search popularity change for New Zealand gym and studio management software in September 2026?

- GymMaster’s share of searches among gym and studio management software in New Zealand has gained ground for 3 months in a row, from 32.6% to 40.6% in September 2026.
- Estimated monthly branded searches for Glofox in New Zealand fell 37.8% over 12 measured months, from 370 to 230 in September 2026.

## Month by month

| Month | Glofox estimated searches | Glofox Share of Search | Glofox rank | GymMaster estimated searches | GymMaster Share of Search | GymMaster rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 370 | 8.7% | 4 | 1.3K | 30.7% | 2 |
| Nov 2025 | 250 | 6.5% | 4 | 1.3K | 33.8% | 2 |
| Dec 2025 | 220 | 7.3% | 4 | 1K | 33.2% | 2 |
| Jan 2026 | 330 | 7.6% | 4 | 1.6K | 36.9% | 1 |
| Feb 2026 | 340 | 8.4% | 4 | 1.3K | 32.2% | 2 |
| Mar 2026 | 460 | 11% | 4 | 1.3K | 31.2% | 1 |
| Apr 2026 | 300 | 7.3% | 4 | 1.3K | 31.6% | 2 |
| May 2026 | 260 | 6.3% | 4 | 1.6K | 38.6% | 1 |
| Jun 2026 | 250 | 6.3% | 4 | 1.3K | 32.6% | 2 |
| Jul 2026 | 210 | 5.3% | 4 | 1.6K | 40% | 1 |
| Aug 2026 | 240 | 6.1% | 4 | 1.6K | 40.5% | 1 |
| Sep 2026 | 230 | 5.8% | 4 | 1.6K | 40.6% | 1 |

## How each brand is measured

Brandwave collects information about searches that people make online using Glofox’s and GymMaster’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Glofox**: Measured on the search terms “glofox”, “glofox app” and “glofox gym software”, summed into one figure.
- **GymMaster**: Measured on the search term “gymmaster”.

- [Glofox profile](/demand/nz/brands/glofox)
- [GymMaster profile](/demand/nz/brands/gymmaster)
- [All gym and studio management software in New Zealand](/demand/nz/categories/nz-gym-management-software): The set both shares are measured inside, 7 brands.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Is Glofox or GymMaster more popular in search?

In September 2026, GymMaster had more branded searches than Glofox among gym and studio management software in New Zealand. GymMaster had about 1,600 branded searches, while Glofox had 230. GymMaster made up 40.6% of all gym and studio management software searches we track, and Glofox accounted for 5.8%.

## Cite this page

Brandwave. "Glofox vs GymMaster: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/glofox-vs-gymmaster

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/glofox-vs-gymmaster. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.
