---
title: "Globug vs Octopus Energy: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, Globug or Octopus Energy? Compare estimated monthly branded-search demand and Share of Search inside the electricity retailers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/globug-vs-octopus-energy"
publisher: "Brandwave"
---

# Globug vs Octopus Energy: Which is more popular by branded search in New Zealand?

Which is more popular in search, Globug or Octopus Energy? Compare estimated monthly branded-search demand and Share of Search inside the electricity retailers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Globug and Octopus Energy
- **Competitive set**: electricity retailers
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **Globug Share of Search**: 2.5%
- **Octopus Energy Share of Search**: 2%

## Which is more popular in search, Globug or Octopus Energy?

- In August 2026, Globug had more branded searches than Octopus Energy among electricity retailers in New Zealand. Globug was estimated to have 10.9K branded searches compared to Octopus Energy’s 8.7K, and held a 2.5% Share of Search versus Octopus Energy’s 2%.
- Globug was ahead of Octopus Energy in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Globug’s estimated Share of Search among electricity retailers in New Zealand moved from 3.6% to 2.5%, and its estimated monthly branded searches moved from 13K to 10.9K.
- Across the 11 months ending August 2026, Octopus Energy’s estimated Share of Search among electricity retailers in New Zealand moved from 1.2% to 2%, and its estimated monthly branded searches moved from 4.3K to 8.7K.

## How did search popularity change for New Zealand electricity retailers in August 2026?

- In August 2026, Octopus Energy rose from 11th to 9th among electricity retailers in New Zealand.
- Estimated monthly branded searches for Globug in New Zealand fell 16.3% over 11 measured months, from 13K to 10.9K in August 2026.

## Month by month

| Month | Globug estimated searches | Globug Share of Search | Globug rank | Octopus Energy estimated searches | Octopus Energy Share of Search | Octopus Energy rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 13K | 3.6% | 8 | 4.3K | 1.2% | 11 |
| Nov 2025 | 10.6K | 3.3% | 8 | 4K | 1.3% | 11 |
| Dec 2025 | 10.5K | 3.8% | 8 | 3.3K | 1.2% | 11 |
| Jan 2026 | 12.9K | 4% | 8 | 4K | 1.2% | 11 |
| Feb 2026 | 10.7K | 3.3% | 8 | 4K | 1.2% | 11 |
| Mar 2026 | 10.6K | 3.2% | 8 | 5K | 1.5% | 11 |
| Apr 2026 | 10.6K | 3% | 8 | 5K | 1.4% | 11 |
| May 2026 | 10.8K | 2.9% | 8 | 5.8K | 1.6% | 11 |
| Jun 2026 | 10.8K | 2.6% | 8 | 7.5K | 1.8% | 11 |
| Jul 2026 | 10.7K | 2.5% | 8 | 7.2K | 1.7% | 11 |
| Aug 2026 | 10.9K | 2.5% | 8 | 8.7K | 2% | 9 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Globug’s and Octopus Energy’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Globug**: Measured on the search terms “Globug”, “Globug energy”, “Globug NZ” and “Globug power”, summed into one figure.
- **Octopus Energy**: Measured on the search terms “Octopus Energy”, “Octopus Energy New Zealand”, “Octopus Energy NZ”, “Octopus Energy NZ rates” and “Octopus Energy NZ reviews”, summed into one figure.

- [Globug profile](/demand/nz/brands/globug)
- [Octopus Energy profile](/demand/nz/brands/octopus-energy)
- [All electricity retailers in New Zealand](/demand/nz/categories/nz-electricity-retailers): The set both shares are measured inside, 12 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Globug or Octopus Energy?

In August 2026, Globug had more branded searches than Octopus Energy among electricity retailers in New Zealand. Globug was estimated to have 10.9K branded searches compared to Octopus Energy’s 8.7K, and held a 2.5% Share of Search versus Octopus Energy’s 2%.

## Cite this page

Brandwave. "Globug vs Octopus Energy: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/globug-vs-octopus-energy

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/globug-vs-octopus-energy. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.