--- title: "Globug vs Mercury: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Globug or Mercury? Compare estimated monthly branded-search demand and Share of Search inside the electricity retailers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/globug-vs-mercury-energy" publisher: "Brandwave" --- # Globug vs Mercury: Which is more popular by branded search in New Zealand? Which is more popular in search, Globug or Mercury? Compare estimated monthly branded-search demand and Share of Search inside the electricity retailers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Globug and Mercury - **Competitive set**: electricity retailers - **Market**: New Zealand - **Month measured**: Aug 2026 - **Globug Share of Search**: 2.5% - **Mercury Share of Search**: 16.1% ## Which is more popular in search, Globug or Mercury? - In August 2026, Mercury had more branded searches than Globug among electricity retailers in New Zealand. Mercury was estimated to have 69.6K branded searches compared to Globug’s 10.9K, and held a 16.1% Share of Search versus Globug’s 2.5%. - Mercury was ahead of Globug in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Globug’s estimated Share of Search among electricity retailers in New Zealand moved from 3.6% to 2.5%, and its estimated monthly branded searches moved from 13K to 10.9K. - Across the 11 months ending August 2026, Mercury’s estimated Share of Search among electricity retailers in New Zealand moved from 19% to 16.1%, and its estimated monthly branded searches moved from 68.3K to 69.6K. ## How did search popularity change for New Zealand electricity retailers in August 2026? - In August 2026, Mercury lost estimated Share of Search among electricity retailers in New Zealand, from 16.7% to 16.1%. - Estimated monthly branded searches for Globug in New Zealand fell 16.3% over 11 measured months, from 13K to 10.9K in August 2026. ## Month by month | Month | Globug estimated searches | Globug Share of Search | Globug rank | Mercury estimated searches | Mercury Share of Search | Mercury rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 13K | 3.6% | 8 | 68.3K | 19% | 3 | | Nov 2025 | 10.6K | 3.3% | 8 | 67.4K | 21.4% | 2 | | Dec 2025 | 10.5K | 3.8% | 8 | 54.8K | 20% | 2 | | Jan 2026 | 12.9K | 4% | 8 | 55.8K | 17.2% | 2 | | Feb 2026 | 10.7K | 3.3% | 8 | 57.8K | 17.8% | 2 | | Mar 2026 | 10.6K | 3.2% | 8 | 56.9K | 17.3% | 2 | | Apr 2026 | 10.6K | 3% | 8 | 67.8K | 19.1% | 2 | | May 2026 | 10.8K | 2.9% | 8 | 68.6K | 18.4% | 2 | | Jun 2026 | 10.8K | 2.6% | 8 | 68.9K | 16.6% | 3 | | Jul 2026 | 10.7K | 2.5% | 8 | 70.2K | 16.7% | 3 | | Aug 2026 | 10.9K | 2.5% | 8 | 69.6K | 16.1% | 3 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Globug’s and Mercury’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Globug**: Measured on the search terms “Globug”, “Globug energy”, “Globug NZ” and “Globug power”, summed into one figure. - **Mercury**: Measured on the search terms “mercury broadband”, “Mercury electricity”, “Mercury electricity plans”, “Mercury electricity rates”, “Mercury Energy”, “mercury energy broadband”, “Mercury Energy New Zealand”, “Mercury Energy NZ”, “Mercury Energy plans”, “Mercury Energy rates”, “Mercury Energy review”, “Mercury Energy reviews”, “mercury fibre”, “Mercury free power day”, “Mercury free power days”, “mercury mobile”, “mercury plans”, “Mercury Power”, “Mercury power company”, “Mercury Power NZ”, “Mercury Power plans” and “Mercury Power rates”, summed into one figure. - [Globug profile](/demand/nz/brands/globug) - [Mercury profile](/demand/nz/brands/mercury-energy) - [All electricity retailers in New Zealand](/demand/nz/categories/nz-electricity-retailers): The set both shares are measured inside, 12 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Globug or Mercury? In August 2026, Mercury had more branded searches than Globug among electricity retailers in New Zealand. Mercury was estimated to have 69.6K branded searches compared to Globug’s 10.9K, and held a 16.1% Share of Search versus Globug’s 2.5%. ## Cite this page Brandwave. "Globug vs Mercury: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/globug-vs-mercury-energy This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/globug-vs-mercury-energy. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.