---
title: "Globber vs Razor: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, Globber or Razor? Compare estimated monthly branded-search demand and Share of Search inside the Kids scooter and balance bike brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/globber-vs-razor"
publisher: "Brandwave"
---

# Globber vs Razor: Which is more popular by branded search in New Zealand?

Which is more popular in search, Globber or Razor? Compare estimated monthly branded-search demand and Share of Search inside the Kids scooter and balance bike brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Globber and Razor
- **Competitive set**: Kids scooter and balance bike brands
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **Globber Share of Search**: 2.8%
- **Razor Share of Search**: 27%

## Which is more popular in search, Globber or Razor?

- In August 2026, Razor had more branded searches than Globber among kids scooter and balance bike brands in New Zealand. Razor was estimated to have 870 branded searches compared to Globber’s 90, and held a 27% Share of Search versus Globber’s 2.8%.
- Razor was ahead of Globber in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Globber’s estimated Share of Search among kids scooter and balance bike brands in New Zealand moved from 2.2% to 2.8%, and its estimated monthly branded searches held steady at 90.
- Across the 11 months ending August 2026, Razor’s estimated Share of Search among kids scooter and balance bike brands in New Zealand moved from 17.6% to 27%, and its estimated monthly branded searches moved from 720 to 870.

## How did search popularity change for New Zealand kids scooter and balance bike brands in August 2026?

- In August 2026, Globber overtook Strider to rank 4th among kids scooter and balance bike brands in New Zealand, at 2.8%.
- In August 2026, Razor lost estimated Share of Search among kids scooter and balance bike brands in New Zealand, from 34.9% to 27%.

## Month by month

| Month | Globber estimated searches | Globber Share of Search | Globber rank | Razor estimated searches | Razor Share of Search | Razor rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 90 | 2.2% | 5 | 720 | 17.6% | 2 |
| Nov 2025 | 140 | 2.1% | 5 | 1.1K | 16.9% | 2 |
| Dec 2025 | 140 | 3% | 5 | 1.2K | 25.1% | 2 |
| Jan 2026 | 140 | 3.8% | 4 | 940 | 25.3% | 2 |
| Feb 2026 | 70 | 2.4% | 5 | 790 | 27.1% | 2 |
| Mar 2026 | 90 | 2.5% | 4 | 980 | 26.9% | 2 |
| Apr 2026 | 70 | 2.3% | 5 | 830 | 27.3% | 2 |
| May 2026 | 90 | 2.5% | 4 | 1.1K | 29% | 2 |
| Jun 2026 | 70 | 2.3% | 5 | 850 | 27.5% | 2 |
| Jul 2026 | 50 | 1.5% | 5 | 1.2K | 34.9% | 2 |
| Aug 2026 | 90 | 2.8% | 4 | 870 | 27% | 2 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Globber’s and Razor’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Globber**: Measured on the search term “globber scooter”.
- **Razor**: Measured on the search terms “e100 electric scooter razor”, “razor e scooter”, “razor power scooter” and “razor scooter”, summed into one figure.

- [Globber profile](/demand/nz/brands/globber)
- [Razor profile](/demand/nz/brands/razor)
- [All kids scooter and balance bike brands in New Zealand](/demand/nz/categories/nz-kids-scooter-and-balance-bike-brands): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Globber or Razor?

In August 2026, Razor had more branded searches than Globber among kids scooter and balance bike brands in New Zealand. Razor was estimated to have 870 branded searches compared to Globber’s 90, and held a 27% Share of Search versus Globber’s 2.8%.

## Cite this page

Brandwave. "Globber vs Razor: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/globber-vs-razor

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/globber-vs-razor. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.