--- title: "Global Finance vs Lighthouse Financial: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Global Finance or Lighthouse Financial? Compare estimated monthly branded-search demand and Share of Search inside the mortgage advisers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/global-finance-vs-lighthouse-financial" publisher: "Brandwave" --- # Global Finance vs Lighthouse Financial: Which is more popular by branded search in New Zealand? Which is more popular in search, Global Finance or Lighthouse Financial? Compare estimated monthly branded-search demand and Share of Search inside the mortgage advisers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Global Finance and Lighthouse Financial - **Competitive set**: mortgage advisers - **Market**: New Zealand - **Month measured**: Aug 2026 - **Global Finance Share of Search**: 3.8% - **Lighthouse Financial Share of Search**: 5.2% ## Which is more popular in search, Global Finance or Lighthouse Financial? - In August 2026, Lighthouse Financial had more branded searches than Global Finance among mortgage advisers in New Zealand. Lighthouse Financial was estimated to have 1.2K branded searches compared to Global Finance’s 860, and held a 5.2% Share of Search versus Global Finance’s 3.8%. - The lead changed hands once in the 11 months ending August 2026: Lighthouse Financial took it in January 2026. - Across the 11 months ending August 2026, Global Finance’s estimated Share of Search among mortgage advisers in New Zealand moved from 4.7% to 3.8%, and its estimated monthly branded searches moved from 1.2K to 860. - Across the 11 months ending August 2026, Lighthouse Financial’s estimated Share of Search among mortgage advisers in New Zealand moved from 4.1% to 5.2%, and its estimated monthly branded searches moved from 1K to 1.2K. ## How did search popularity change for New Zealand mortgage advisers in August 2026? - In August 2026, Global Finance lost estimated Share of Search among mortgage advisers in New Zealand, from 4.5% to 3.8%. - Estimated monthly branded searches for Lighthouse Financial in New Zealand rose 12.5% over 11 measured months, from 1K to 1.2K in August 2026. ## Month by month | Month | Global Finance estimated searches | Global Finance Share of Search | Global Finance rank | Lighthouse Financial estimated searches | Lighthouse Financial Share of Search | Lighthouse Financial rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1.2K | 4.7% | 6 | 1K | 4.1% | 7 | | Nov 2025 | 1K | 4% | 6 | 1K | 4% | 7 | | Dec 2025 | 1K | 5.5% | 5 | 840 | 4.5% | 6 | | Jan 2026 | 1K | 4.4% | 6 | 1.1K | 4.5% | 5 | | Feb 2026 | 1K | 4% | 7 | 1.2K | 4.7% | 5 | | Mar 2026 | 1.1K | 4.1% | 6 | 1.5K | 5.7% | 4 | | Apr 2026 | 990 | 4.6% | 6 | 1.2K | 5.5% | 4 | | May 2026 | 1K | 4.4% | 6 | 1.1K | 4.8% | 5 | | Jun 2026 | 980 | 4.6% | 6 | 1.2K | 5.5% | 4 | | Jul 2026 | 940 | 4.5% | 6 | 1K | 4.7% | 5 | | Aug 2026 | 860 | 3.8% | 6 | 1.2K | 5.2% | 5 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Global Finance’s and Lighthouse Financial’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Global Finance**: Measured on the search terms “global finance”, “global finance auckland”, “global finance company”, “global finance hamilton”, “global finance nz”, “global financial services nz”, “globalfinance” and “globalfinance.co.nz”, summed into one figure. - **Lighthouse Financial**: Measured on the search terms “lighthouse financial”, “lighthouse financial nz”, “lighthouse mortgage” and “lighthouse mortgages”, summed into one figure. - [Global Finance profile](/demand/nz/brands/global-finance) - [Lighthouse Financial profile](/demand/nz/brands/lighthouse-financial) - [All mortgage advisers in New Zealand](/demand/nz/categories/nz-mortgage-advisers): The set both shares are measured inside, 22 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Global Finance or Lighthouse Financial? In August 2026, Lighthouse Financial had more branded searches than Global Finance among mortgage advisers in New Zealand. Lighthouse Financial was estimated to have 1.2K branded searches compared to Global Finance’s 860, and held a 5.2% Share of Search versus Global Finance’s 3.8%. ## Cite this page Brandwave. "Global Finance vs Lighthouse Financial: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/global-finance-vs-lighthouse-financial This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/global-finance-vs-lighthouse-financial. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.