---
title: "Glimp vs Grocer: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, Glimp or Grocer? Compare estimated monthly branded-search demand and Share of Search inside the Price comparison sites set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/glimp-vs-grocer"
publisher: "Brandwave"
---

# Glimp vs Grocer: Which is more popular by branded search in New Zealand?

Which is more popular in search, Glimp or Grocer? Compare estimated monthly branded-search demand and Share of Search inside the Price comparison sites set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Glimp and Grocer
- **Competitive set**: Price comparison sites
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **Glimp Share of Search**: 1.3%
- **Grocer Share of Search**: 7.2%

## Which is more popular in search, Glimp or Grocer?

- In August 2026, Grocer had more branded searches than Glimp among price comparison sites in New Zealand. Grocer was estimated to have 2.6K branded searches compared to Glimp’s 480, and held a 7.2% Share of Search versus Glimp’s 1.3%.
- Grocer was ahead of Glimp in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Glimp’s estimated Share of Search among price comparison sites in New Zealand moved from 2.5% to 1.3%, and its estimated monthly branded searches moved from 1.1K to 480.
- Across the 11 months ending August 2026, Grocer’s estimated Share of Search among price comparison sites in New Zealand moved from 5% to 7.2%, and its estimated monthly branded searches moved from 2.1K to 2.6K.

## How did search popularity change for New Zealand price comparison sites in August 2026?

- In August 2026, Grocer overtook Canstar to rank 3rd among price comparison sites in New Zealand, at 7.2%.
- Estimated monthly branded searches for Glimp in New Zealand fell 54.7% over 11 measured months, from 1.1K to 480 in August 2026.

## Month by month

| Month | Glimp estimated searches | Glimp Share of Search | Glimp rank | Grocer estimated searches | Grocer Share of Search | Grocer rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 1.1K | 2.5% | 4 | 2.1K | 5% | 3 |
| Nov 2025 | 1.1K | 1.5% | 4 | 2.1K | 2.8% | 3 |
| Dec 2025 | 760 | 1.3% | 4 | 2.2K | 3.7% | 3 |
| Jan 2026 | 1.1K | 2.4% | 4 | 2.3K | 5.4% | 3 |
| Feb 2026 | 860 | 2.5% | 4 | 1.9K | 5.6% | 3 |
| Mar 2026 | 920 | 2.2% | 4 | 2.3K | 5.7% | 3 |
| Apr 2026 | 570 | 1.5% | 5 | 2K | 5.3% | 3 |
| May 2026 | 580 | 1.5% | 5 | 2.2K | 5.7% | 3 |
| Jun 2026 | 570 | 1.5% | 5 | 2K | 5.4% | 3 |
| Jul 2026 | 580 | 1.4% | 5 | 2K | 4.8% | 4 |
| Aug 2026 | 480 | 1.3% | 5 | 2.6K | 7.2% | 3 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Glimp’s and Grocer’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Glimp**: Measured on the search terms “glimp”, “glimp co nz”, “glimp near me”, “glimp new zealand” and “glimp nz”, summed into one figure.
- **Grocer**: Measured on the search terms “asian grocer nz”, “grocer app”, “grocer compare prices”, “grocer nz”, “the grocer nz” and “uk grocer nz”, summed into one figure.

- [Glimp profile](/demand/nz/brands/glimp)
- [Grocer profile](/demand/nz/brands/grocer)
- [All price comparison sites in New Zealand](/demand/nz/categories/nz-price-comparison-sites): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Glimp or Grocer?

In August 2026, Grocer had more branded searches than Glimp among price comparison sites in New Zealand. Grocer was estimated to have 2.6K branded searches compared to Glimp’s 480, and held a 7.2% Share of Search versus Glimp’s 1.3%.

## Cite this page

Brandwave. "Glimp vs Grocer: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/glimp-vs-grocer

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/glimp-vs-grocer. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.