--- title: "Glenfiddich vs Johnnie Walker: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Glenfiddich or Johnnie Walker? Compare estimated monthly branded-search demand and Share of Search inside the Whisky brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/glenfiddich-vs-johnnie-walker" publisher: "Brandwave" --- # Glenfiddich vs Johnnie Walker: Which is more popular by branded search in New Zealand? Which is more popular in search, Glenfiddich or Johnnie Walker? Compare estimated monthly branded-search demand and Share of Search inside the Whisky brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Glenfiddich and Johnnie Walker - **Competitive set**: Whisky brands - **Market**: New Zealand - **Month measured**: Aug 2026 - **Glenfiddich Share of Search**: 14.6% - **Johnnie Walker Share of Search**: 21.9% ## Which is more popular in search, Glenfiddich or Johnnie Walker? - In August 2026, Johnnie Walker had more branded searches than Glenfiddich among whisky brands in New Zealand. Johnnie Walker was estimated to have 6.8K branded searches compared to Glenfiddich’s 4.5K, and held a 21.9% Share of Search versus Glenfiddich’s 14.6%. - Johnnie Walker was ahead of Glenfiddich in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Glenfiddich’s estimated Share of Search among whisky brands in New Zealand moved from 13.2% to 14.6%, and its estimated monthly branded searches moved from 3.6K to 4.5K. - Across the 11 months ending August 2026, Johnnie Walker’s estimated Share of Search among whisky brands in New Zealand moved from 21.6% to 21.9%, and its estimated monthly branded searches moved from 5.9K to 6.8K. ## How did search popularity change for New Zealand whisky brands in August 2026? - In August 2026, Cardrona Distillery overtook Glenfiddich to rank 4th among whisky brands in New Zealand, at 14.9%. - In August 2026, Glenfiddich gained estimated Share of Search among whisky brands in New Zealand, from 13.9% to 14.6%. - In August 2026, Johnnie Walker lost estimated Share of Search among whisky brands in New Zealand, from 23.4% to 21.9%. ## Month by month | Month | Glenfiddich estimated searches | Glenfiddich Share of Search | Glenfiddich rank | Johnnie Walker estimated searches | Johnnie Walker Share of Search | Johnnie Walker rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 3.6K | 13.2% | 6 | 5.9K | 21.6% | 1 | | Nov 2025 | 4.2K | 15.1% | 5 | 5.7K | 20.5% | 1 | | Dec 2025 | 7.8K | 15.3% | 3 | 10.3K | 20.2% | 2 | | Jan 2026 | 4.1K | 14.1% | 5 | 6K | 20.8% | 1 | | Feb 2026 | 3.5K | 13.9% | 5 | 4.8K | 19% | 2 | | Mar 2026 | 3.6K | 13.5% | 5 | 5K | 18.7% | 2 | | Apr 2026 | 3.8K | 14.1% | 4 | 5.9K | 21.7% | 1 | | May 2026 | 3.7K | 13.8% | 4 | 6K | 22.7% | 1 | | Jun 2026 | 3.7K | 13.8% | 5 | 6.1K | 22.9% | 1 | | Jul 2026 | 4K | 13.9% | 4 | 6.8K | 23.4% | 1 | | Aug 2026 | 4.5K | 14.6% | 5 | 6.8K | 21.9% | 1 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Glenfiddich’s and Johnnie Walker’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Glenfiddich**: Measured on the search terms “glenfiddich”, “glenfiddich 12”, “glenfiddich 12 year”, “glenfiddich 15”, “glenfiddich 18”, “glenfiddich 1l”, “glenfiddich 21”, “glenfiddich bourbon”, “glenfiddich com”, “glenfiddich distillery”, “glenfiddich malt whisky”, “glenfiddich near me”, “glenfiddich nz”, “glenfiddich online”, “glenfiddich perpetual collection vat 01”, “glenfiddich project xx”, “glenfiddich scotch”, “glenfiddich vat 01” and “glenfiddich whisky price”, summed into one figure. - **Johnnie Walker**: Measured on the search terms “johnnie walker”, “johnnie walker black”, “johnnie walker black label”, “johnnie walker blue”, “johnnie walker blue label”, “johnnie walker bourbon”, “johnnie walker double black”, “johnnie walker gold”, “johnnie walker gold label”, “johnnie walker green”, “johnnie walker green label”, “johnnie walker green label whisky”, “johnnie walker near me”, “johnnie walker new zealand”, “johnnie walker nz”, “johnnie walker online”, “johnnie walker red”, “johnnie walker red label”, “johnnie walker red label cost”, “johnnie walker whiskey” and “johnniewalker”, summed into one figure. - [Glenfiddich profile](/demand/nz/brands/glenfiddich) - [Johnnie Walker profile](/demand/nz/brands/johnnie-walker) - [All whisky brands in New Zealand](/demand/nz/categories/nz-whisky-brands): The set both shares are measured inside, 6 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Glenfiddich or Johnnie Walker? In August 2026, Johnnie Walker had more branded searches than Glenfiddich among whisky brands in New Zealand. Johnnie Walker was estimated to have 6.8K branded searches compared to Glenfiddich’s 4.5K, and held a 21.9% Share of Search versus Glenfiddich’s 14.6%. ## Cite this page Brandwave. "Glenfiddich vs Johnnie Walker: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/glenfiddich-vs-johnnie-walker This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/glenfiddich-vs-johnnie-walker. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.