--- title: "Glenfiddich vs Jack Daniel's: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Glenfiddich or Jack Daniel's? Compare estimated monthly branded-search demand and Share of Search inside the Whisky brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/glenfiddich-vs-jack-daniels" publisher: "Brandwave" --- # Glenfiddich vs Jack Daniel's: Which is more popular by branded search in New Zealand? Which is more popular in search, Glenfiddich or Jack Daniel's? Compare estimated monthly branded-search demand and Share of Search inside the Whisky brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Glenfiddich and Jack Daniel's - **Competitive set**: Whisky brands - **Market**: New Zealand - **Month measured**: Aug 2026 - **Glenfiddich Share of Search**: 14.6% - **Jack Daniel's Share of Search**: 12.3% ## Which is more popular in search, Glenfiddich or Jack Daniel's? - In August 2026, Glenfiddich had more branded searches than Jack Daniel's among whisky brands in New Zealand. Glenfiddich was estimated to have 4.5K branded searches compared to Jack Daniel's’ 3.8K, and held a 14.6% Share of Search versus Jack Daniel's’ 12.3%. - The lead changed hands 3 times in the 11 months ending August 2026: Glenfiddich took it in November 2025, Jack Daniel's took it in June 2026, Glenfiddich took it in July 2026. - Across the 11 months ending August 2026, Glenfiddich’s estimated Share of Search among whisky brands in New Zealand moved from 13.2% to 14.6%, and its estimated monthly branded searches moved from 3.6K to 4.5K. - Across the 11 months ending August 2026, Jack Daniel's’ estimated Share of Search among whisky brands in New Zealand moved from 13.9% to 12.3%, and its estimated monthly branded searches held steady at 3.8K. ## How did search popularity change for New Zealand whisky brands in August 2026? - In August 2026, Cardrona Distillery overtook Jack Daniel's to rank 4th among whisky brands in New Zealand, at 14.9%. - In August 2026, Glenfiddich gained estimated Share of Search among whisky brands in New Zealand, from 13.9% to 14.6%. - In August 2026, Jack Daniel's lost estimated Share of Search among whisky brands in New Zealand, from 13.2% to 12.3%. ## Month by month | Month | Glenfiddich estimated searches | Glenfiddich Share of Search | Glenfiddich rank | Jack Daniel's estimated searches | Jack Daniel's Share of Search | Jack Daniel's rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 3.6K | 13.2% | 6 | 3.8K | 13.9% | 5 | | Nov 2025 | 4.2K | 15.1% | 5 | 3.7K | 13.4% | 6 | | Dec 2025 | 7.8K | 15.3% | 3 | 7.3K | 14.3% | 4 | | Jan 2026 | 4.1K | 14.1% | 5 | 3.3K | 11.4% | 6 | | Feb 2026 | 3.5K | 13.9% | 5 | 3.1K | 12.2% | 6 | | Mar 2026 | 3.6K | 13.5% | 5 | 3.4K | 12.8% | 6 | | Apr 2026 | 3.8K | 14.1% | 4 | 3.3K | 12.2% | 6 | | May 2026 | 3.7K | 13.8% | 4 | 3.5K | 13.2% | 5 | | Jun 2026 | 3.7K | 13.8% | 5 | 3.8K | 14.1% | 4 | | Jul 2026 | 4K | 13.9% | 4 | 3.8K | 13.2% | 5 | | Aug 2026 | 4.5K | 14.6% | 5 | 3.8K | 12.3% | 6 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Glenfiddich’s and Jack Daniel's’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Glenfiddich**: Measured on the search terms “glenfiddich”, “glenfiddich 12”, “glenfiddich 12 year”, “glenfiddich 15”, “glenfiddich 18”, “glenfiddich 1l”, “glenfiddich 21”, “glenfiddich bourbon”, “glenfiddich com”, “glenfiddich distillery”, “glenfiddich malt whisky”, “glenfiddich near me”, “glenfiddich nz”, “glenfiddich online”, “glenfiddich perpetual collection vat 01”, “glenfiddich project xx”, “glenfiddich scotch”, “glenfiddich vat 01” and “glenfiddich whisky price”, summed into one figure. - **Jack Daniel's**: Measured on the search terms “jack daniel's”, “jack daniels”, “jack daniels 1l”, “jack daniels bottle”, “jack daniels bourbon”, “jack daniels cost”, “jack daniels gentleman jack”, “jack daniels honey”, “jack daniels honey whiskey”, “jack daniels near me”, “jack daniels nz”, “jack daniels online”, “jack daniels tennessee whiskey”, “jackdaniels”, “jackdaniels com” and “whisky tennessee jack daniels”, summed into one figure. - [Glenfiddich profile](/demand/nz/brands/glenfiddich) - [Jack Daniel's profile](/demand/nz/brands/jack-daniels) - [All whisky brands in New Zealand](/demand/nz/categories/nz-whisky-brands): The set both shares are measured inside, 6 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Glenfiddich or Jack Daniel's? In August 2026, Glenfiddich had more branded searches than Jack Daniel's among whisky brands in New Zealand. Glenfiddich was estimated to have 4.5K branded searches compared to Jack Daniel's’ 3.8K, and held a 14.6% Share of Search versus Jack Daniel's’ 12.3%. ## Cite this page Brandwave. "Glenfiddich vs Jack Daniel's: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/glenfiddich-vs-jack-daniels This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/glenfiddich-vs-jack-daniels. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.