--- title: "Glassons vs White Fox Boutique: Which is searched more in New Zealand?" description: "Is Glassons or White Fox Boutique more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Online fashion retailers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/glassons-vs-white-fox-boutique" publisher: "Brandwave" --- # Glassons vs White Fox Boutique: Which is searched more in New Zealand? Is Glassons or White Fox Boutique more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Online fashion retailers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Glassons and White Fox Boutique - **Competitive set**: Online fashion retailers - **Market**: New Zealand - **Month measured**: Sep 2026 - **Glassons Share of Search**: 23% - **White Fox Boutique Share of Search**: 0.21% ## Is Glassons or White Fox Boutique more popular in search? - In September 2026, Glassons had more branded searches than White Fox Boutique among online fashion retailers in New Zealand. Glassons had about 147,000 branded searches, while White Fox Boutique had 1,330. Glassons made up 23% of all online fashion retailer searches we track, and White Fox Boutique accounted for 0.21%. - Glassons was ahead of White Fox Boutique in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Glassons’ share of searches among online fashion retailers in New Zealand moved from 22.3% to 23%, and its estimated monthly branded searches moved from 146K to 147K. - Across the 12 months ending September 2026, White Fox Boutique’s share of searches among online fashion retailers in New Zealand moved from 0.3% to 0.21%, and its estimated monthly branded searches moved from 1.9K to 1.3K. ## Top online fashion retailers in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Glassons was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. White Fox Boutique did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | The Iconic | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Glassons | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | ASOS | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | Max | 4th | 3 of 3 | 0 of 2 | 3 of 5 | | Flo & Frankie | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | Moochi | 6th | 1 of 3 | 1 of 2 | 2 of 5 | | Postie | 7th | 2 of 3 | 0 of 2 | 2 of 5 | | Shein | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Princess Polly | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Showpo | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Stylerunner | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Hello Molly | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Boohoo | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | White Fox Boutique | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about online fashion retailers - Asked ChatGPT "Which online fashion retailer should I shop at in New Zealand?": 1. The Iconic, 2. Glassons, 3. ASOS, 4. Postie, 5. Max - Asked ChatGPT "What are the best online fashion retailers in New Zealand?": 1. The Iconic, 2. Glassons, 3. Flo & Frankie, 4. ASOS, 5. Max, 6. Moochi, 7. Postie - Asked ChatGPT "What's the best online fashion retailer in New Zealand for women's clothes?": 1. The Iconic, 2. Glassons, 3. Max, 4. Flo & Frankie - Searched Google, AI Overview "best online clothing store": 1. ASOS - Searched Google, AI Overview "women's clothes online": 1. The Iconic, 2. Moochi Not named in any answer: Shein, Princess Polly, Showpo, Stylerunner, Hello Molly, Boohoo and White Fox Boutique. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 19, 2026. ## How did search popularity change for New Zealand online fashion retailers in September 2026? - Estimated monthly branded searches for White Fox Boutique in New Zealand fell 31.4% over 12 measured months, from 1.9K to 1.3K in September 2026. ## Month by month | Month | Glassons estimated searches | Glassons Share of Search | Glassons rank | White Fox Boutique estimated searches | White Fox Boutique Share of Search | White Fox Boutique rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 146K | 22.3% | 2 | 1.9K | 0.3% | 14 | | Nov 2025 | 178K | 25.7% | 2 | 2.4K | 0.35% | 14 | | Dec 2025 | 178K | 29.8% | 1 | 1.9K | 0.32% | 14 | | Jan 2026 | 145K | 28% | 2 | 1.3K | 0.26% | 14 | | Feb 2026 | 145K | 28% | 2 | 1.3K | 0.26% | 14 | | Mar 2026 | 177K | 28.1% | 2 | 1.9K | 0.31% | 14 | | Apr 2026 | 178K | 27.4% | 2 | 1.6K | 0.25% | 14 | | May 2026 | 177K | 27.4% | 2 | 1.6K | 0.26% | 14 | | Jun 2026 | 146K | 23% | 2 | 2.1K | 0.34% | 14 | | Jul 2026 | 146K | 25.3% | 2 | 1.8K | 0.31% | 14 | | Aug 2026 | 146K | 22.9% | 2 | 1.9K | 0.3% | 14 | | Sep 2026 | 147K | 23% | 2 | 1.3K | 0.21% | 14 | ## How each brand is measured Brandwave collects information about searches that people make online using Glassons’ and White Fox Boutique’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Glassons**: Measured on the search terms “glassons”, “glassons activewear”, “glassons bayfair”, “glassons jeans”, “glassons knits”, “glassons lambton quay”, “glassons linen pants”, “glassons merino”, “glassons northlands”, “glassons outlet”, “glassons pants”, “glassons sale”, “glassons shirt”, “glassons shorts”, “glassons sylvia park” and “glassons tops”, summed into one figure. - **White Fox Boutique**: Measured on the search terms “white fox boutique”, “white fox boutique clothing”, “white fox boutique dresses”, “white fox boutique hoodie”, “whitefoxboutique” and “whitefoxboutique dresses”, summed into one figure. - [Glassons profile](/demand/nz/brands/glassons) - [White Fox Boutique profile](/demand/nz/brands/white-fox-boutique) - [All online fashion retailers in New Zealand](/demand/nz/categories/nz-online-fashion-retailers): The set both shares are measured inside, 14 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Glassons or White Fox Boutique more popular in search? In September 2026, Glassons had more branded searches than White Fox Boutique among online fashion retailers in New Zealand. Glassons had about 147,000 branded searches, while White Fox Boutique had 1,330. Glassons made up 23% of all online fashion retailer searches we track, and White Fox Boutique accounted for 0.21%. ## Cite this page Brandwave. "Glassons vs White Fox Boutique: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/glassons-vs-white-fox-boutique This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/glassons-vs-white-fox-boutique. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.