--- title: "Glassons vs The Iconic: Which is searched more in New Zealand?" description: "Is Glassons or The Iconic more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Online fashion retailers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/glassons-vs-the-iconic" publisher: "Brandwave" --- # Glassons vs The Iconic: Which is searched more in New Zealand? Is Glassons or The Iconic more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Online fashion retailers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Glassons and The Iconic - **Competitive set**: Online fashion retailers - **Market**: New Zealand - **Month measured**: Sep 2026 - **Glassons Share of Search**: 23% - **The Iconic Share of Search**: 4.4% ## Is Glassons or The Iconic more popular in search? - In September 2026, Glassons had more branded searches than The Iconic among online fashion retailers in New Zealand. Glassons had about 147,000 branded searches, while The Iconic had 28,000. Glassons made up 23% of all online fashion retailer searches we track, and The Iconic accounted for 4.4%. - Glassons was ahead of The Iconic in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Glassons’ share of searches among online fashion retailers in New Zealand moved from 22.3% to 23%, and its estimated monthly branded searches moved from 146K to 147K. - Across the 12 months ending September 2026, The Iconic’s share of searches among online fashion retailers in New Zealand moved from 3.5% to 4.4%, and its estimated monthly branded searches moved from 23.1K to 28K. ## Top online fashion retailers in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, The Iconic was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Glassons was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. The Iconic was listed before Glassons in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | The Iconic | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Glassons | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | ASOS | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | Max | 4th | 3 of 3 | 0 of 2 | 3 of 5 | | Flo & Frankie | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | Moochi | 6th | 1 of 3 | 1 of 2 | 2 of 5 | | Postie | 7th | 2 of 3 | 0 of 2 | 2 of 5 | | Shein | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Princess Polly | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Showpo | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Stylerunner | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Hello Molly | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Boohoo | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | White Fox Boutique | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about online fashion retailers - Asked ChatGPT "Which online fashion retailer should I shop at in New Zealand?": 1. The Iconic, 2. Glassons, 3. ASOS, 4. Postie, 5. Max - Asked ChatGPT "What are the best online fashion retailers in New Zealand?": 1. The Iconic, 2. Glassons, 3. Flo & Frankie, 4. ASOS, 5. Max, 6. Moochi, 7. Postie - Asked ChatGPT "What's the best online fashion retailer in New Zealand for women's clothes?": 1. The Iconic, 2. Glassons, 3. Max, 4. Flo & Frankie - Searched Google, AI Overview "best online clothing store": 1. ASOS - Searched Google, AI Overview "women's clothes online": 1. The Iconic, 2. Moochi Not named in any answer: Shein, Princess Polly, Showpo, Stylerunner, Hello Molly, Boohoo and White Fox Boutique. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 19, 2026. ## How did search popularity change for New Zealand online fashion retailers in September 2026? - In September 2026, The Iconic overtook ASOS and Max to rank 5th among online fashion retailers in New Zealand, with 4.4% of the searches. ## Month by month | Month | Glassons estimated searches | Glassons Share of Search | Glassons rank | The Iconic estimated searches | The Iconic Share of Search | The Iconic rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 146K | 22.3% | 2 | 23.1K | 3.5% | 6 | | Nov 2025 | 178K | 25.7% | 2 | 34.6K | 5% | 5 | | Dec 2025 | 178K | 29.8% | 1 | 23.4K | 3.9% | 5 | | Jan 2026 | 145K | 28% | 2 | 18.9K | 3.7% | 6 | | Feb 2026 | 145K | 28% | 2 | 18.8K | 3.6% | 6 | | Mar 2026 | 177K | 28.1% | 2 | 23K | 3.7% | 6 | | Apr 2026 | 178K | 27.4% | 2 | 23K | 3.5% | 7 | | May 2026 | 177K | 27.4% | 2 | 23K | 3.6% | 6 | | Jun 2026 | 146K | 23% | 2 | 22.9K | 3.6% | 6 | | Jul 2026 | 146K | 25.3% | 2 | 18.8K | 3.3% | 7 | | Aug 2026 | 146K | 22.9% | 2 | 23K | 3.6% | 7 | | Sep 2026 | 147K | 23% | 2 | 28K | 4.4% | 5 | ## How each brand is measured Brandwave collects information about searches that people make online using Glassons’ and The Iconic’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Glassons**: Measured on the search terms “glassons”, “glassons activewear”, “glassons bayfair”, “glassons jeans”, “glassons knits”, “glassons lambton quay”, “glassons linen pants”, “glassons merino”, “glassons northlands”, “glassons outlet”, “glassons pants”, “glassons sale”, “glassons shirt”, “glassons shorts”, “glassons sylvia park” and “glassons tops”, summed into one figure. - **The Iconic**: Measured on the search terms “the iconic”, “the iconic aus”, “the iconic clothing”, “the iconic delivery”, “the iconic dresses”, “the iconic voucher”, “theiconic”, “theiconic clothing” and “theiconic dresses”, summed into one figure. - [Glassons profile](/demand/nz/brands/glassons) - [The Iconic profile](/demand/nz/brands/the-iconic) - [All online fashion retailers in New Zealand](/demand/nz/categories/nz-online-fashion-retailers): The set both shares are measured inside, 14 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Glassons or The Iconic more popular in search? In September 2026, Glassons had more branded searches than The Iconic among online fashion retailers in New Zealand. Glassons had about 147,000 branded searches, while The Iconic had 28,000. Glassons made up 23% of all online fashion retailer searches we track, and The Iconic accounted for 4.4%. ## Cite this page Brandwave. "Glassons vs The Iconic: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/glassons-vs-the-iconic This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/glassons-vs-the-iconic. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.