--- title: "Glassons vs Max: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Glassons or Max? Compare estimated monthly branded-search demand and Share of Search inside the Women's fashion retailers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/glassons-vs-max" publisher: "Brandwave" --- # Glassons vs Max: Which is more popular by branded search in New Zealand? Which is more popular in search, Glassons or Max? Compare estimated monthly branded-search demand and Share of Search inside the Women's fashion retailers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Glassons and Max - **Competitive set**: Women's fashion retailers - **Market**: New Zealand - **Month measured**: Aug 2026 - **Glassons Share of Search**: 23.5% - **Max Share of Search**: 3.6% ## Which is more popular in search, Glassons or Max? - In August 2026, Glassons had more branded searches than Max among women's fashion retailers in New Zealand. Glassons was estimated to have 197K branded searches compared to Max’s 30.4K, and held a 23.5% Share of Search versus Max’s 3.6%. - Glassons was ahead of Max in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Glassons’ estimated Share of Search among women's fashion retailers in New Zealand moved from 23.8% to 23.5%, and its estimated monthly branded searches moved from 196K to 197K. - Across the 11 months ending August 2026, Max’s estimated Share of Search among women's fashion retailers in New Zealand held steady at 3.6%, and its estimated monthly branded searches moved from 29.4K to 30.4K. ## How did search popularity change for New Zealand women's fashion retailers in August 2026? - In August 2026, Glassons gained estimated Share of Search among women's fashion retailers in New Zealand, from 22.1% to 23.5%. - In August 2026, Max gained estimated Share of Search among women's fashion retailers in New Zealand, from 3% to 3.6%. ## Month by month | Month | Glassons estimated searches | Glassons Share of Search | Glassons rank | Max estimated searches | Max Share of Search | Max rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 196K | 23.8% | 2 | 29.4K | 3.6% | 7 | | Nov 2025 | 240K | 22.2% | 2 | 32K | 3% | 7 | | Dec 2025 | 243K | 22.7% | 2 | 30.6K | 2.8% | 7 | | Jan 2026 | 197K | 24.6% | 2 | 25K | 3.1% | 7 | | Feb 2026 | 189K | 25.3% | 2 | 21.1K | 2.8% | 8 | | Mar 2026 | 229K | 24.8% | 2 | 30.6K | 3.3% | 7 | | Apr 2026 | 230K | 23.9% | 2 | 31.6K | 3.3% | 7 | | May 2026 | 238K | 24% | 2 | 31.8K | 3.2% | 7 | | Jun 2026 | 196K | 22.3% | 2 | 30.4K | 3.4% | 7 | | Jul 2026 | 196K | 22.1% | 2 | 27.1K | 3% | 7 | | Aug 2026 | 197K | 23.5% | 2 | 30.4K | 3.6% | 7 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Glassons’ and Max’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Glassons**: Measured on the search terms “clothing glassons”, “glassons”, “glassons activewear”, “glassons australia”, “glassons bayfair”, “glassons com”, “glassons dresses”, “glassons jeans”, “glassons knits”, “glassons lambton quay”, “glassons linen pants”, “glassons merino”, “glassons near me”, “glassons new market”, “glassons northlands”, “glassons nz”, “glassons online”, “glassons outlet”, “glassons pants”, “glassons sale”, “glassons shirt”, “glassons shorts”, “glassons store”, “glassons sylvia park” and “glassons tops”, summed into one figure. - **Max**: Measured on the search terms “dresses max”, “max clothes online”, “max clothing”, “max clothing store”, “max fashion”, “max fashion dresses”, “max fashion new arrivals”, “max fashion online”, “max fashion online shop”, “max fashion sale”, “max nz”, “max online”, “max store” and “max womens clothing”, summed into one figure. - [Glassons profile](/demand/nz/brands/glassons) - [Max profile](/demand/nz/brands/max) - [All women's fashion retailers in New Zealand](/demand/nz/categories/nz-womens-fashion-retailers): The set both shares are measured inside, 9 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Glassons or Max? In August 2026, Glassons had more branded searches than Max among women's fashion retailers in New Zealand. Glassons was estimated to have 197K branded searches compared to Max’s 30.4K, and held a 23.5% Share of Search versus Max’s 3.6%. ## Cite this page Brandwave. "Glassons vs Max: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/glassons-vs-max This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/glassons-vs-max. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.