--- title: "Glassons vs H&M: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Glassons or H&M? Compare estimated monthly branded-search demand and Share of Search inside the Women's fashion retailers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/glassons-vs-h-and-m" publisher: "Brandwave" --- # Glassons vs H&M: Which is more popular by branded search in New Zealand? Which is more popular in search, Glassons or H&M? Compare estimated monthly branded-search demand and Share of Search inside the Women's fashion retailers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Glassons and H&M - **Competitive set**: Women's fashion retailers - **Market**: New Zealand - **Month measured**: Aug 2026 - **Glassons Share of Search**: 23.5% - **H&M Share of Search**: 6.2% ## Which is more popular in search, Glassons or H&M? - In August 2026, Glassons had more branded searches than H&M among women's fashion retailers in New Zealand. Glassons was estimated to have 197K branded searches compared to H&M’s 52.1K, and held a 23.5% Share of Search versus H&M’s 6.2%. - Glassons was ahead of H&M in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Glassons’ estimated Share of Search among women's fashion retailers in New Zealand moved from 23.8% to 23.5%, and its estimated monthly branded searches moved from 196K to 197K. - Across the 11 months ending August 2026, H&M’s estimated Share of Search among women's fashion retailers in New Zealand moved from 7.1% to 6.2%, and its estimated monthly branded searches moved from 58.2K to 52.1K. ## How did search popularity change for New Zealand women's fashion retailers in August 2026? - In August 2026, Glassons gained estimated Share of Search among women's fashion retailers in New Zealand, from 22.1% to 23.5%. - Estimated monthly branded searches for H&M in New Zealand fell 10.5% over 11 measured months, from 58.2K to 52.1K in August 2026. ## Month by month | Month | Glassons estimated searches | Glassons Share of Search | Glassons rank | H&M estimated searches | H&M Share of Search | H&M rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 196K | 23.8% | 2 | 58.2K | 7.1% | 6 | | Nov 2025 | 240K | 22.2% | 2 | 61.1K | 5.7% | 6 | | Dec 2025 | 243K | 22.7% | 2 | 66.9K | 6.2% | 6 | | Jan 2026 | 197K | 24.6% | 2 | 55.4K | 6.9% | 6 | | Feb 2026 | 189K | 25.3% | 2 | 45.5K | 6.1% | 6 | | Mar 2026 | 229K | 24.8% | 2 | 57.5K | 6.3% | 6 | | Apr 2026 | 230K | 23.9% | 2 | 58.1K | 6.1% | 6 | | May 2026 | 238K | 24% | 2 | 59.9K | 6.1% | 6 | | Jun 2026 | 196K | 22.3% | 2 | 53.1K | 6% | 6 | | Jul 2026 | 196K | 22.1% | 2 | 51.3K | 5.8% | 6 | | Aug 2026 | 197K | 23.5% | 2 | 52.1K | 6.2% | 6 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Glassons’ and H&M’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Glassons**: Measured on the search terms “clothing glassons”, “glassons”, “glassons activewear”, “glassons australia”, “glassons bayfair”, “glassons com”, “glassons dresses”, “glassons jeans”, “glassons knits”, “glassons lambton quay”, “glassons linen pants”, “glassons merino”, “glassons near me”, “glassons new market”, “glassons northlands”, “glassons nz”, “glassons online”, “glassons outlet”, “glassons pants”, “glassons sale”, “glassons shirt”, “glassons shorts”, “glassons store”, “glassons sylvia park” and “glassons tops”, summed into one figure. - **H&M**: Measured on the search terms “h and m au”, “h and m dresses”, “h and m gb”, “h and m shop online”, “h&m”, “h&m au”, “h&m australia”, “h&m clothing”, “h&m dresses”, “h&m homes”, “h&m india”, “h&m jackets”, “h&m jeans”, “h&m m”, “h&m online”, “h&m pink shirt”, “h&m queen street”, “h&m store”, “h&m sylvia park”, “h&m uk” and “hm nz”, summed into one figure. - [Glassons profile](/demand/nz/brands/glassons) - [H&M profile](/demand/nz/brands/h-and-m) - [All women's fashion retailers in New Zealand](/demand/nz/categories/nz-womens-fashion-retailers): The set both shares are measured inside, 9 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Glassons or H&M? In August 2026, Glassons had more branded searches than H&M among women's fashion retailers in New Zealand. Glassons was estimated to have 197K branded searches compared to H&M’s 52.1K, and held a 23.5% Share of Search versus H&M’s 6.2%. ## Cite this page Brandwave. "Glassons vs H&M: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/glassons-vs-h-and-m This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/glassons-vs-h-and-m. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.