--- title: "Glasshouse Fragrances vs Jo Malone: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Glasshouse Fragrances or Jo Malone? Compare estimated monthly branded-search demand and Share of Search inside the Candle and home fragrance brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/glasshouse-fragrances-vs-jo-malone" publisher: "Brandwave" --- # Glasshouse Fragrances vs Jo Malone: Which is more popular by branded search in New Zealand? Which is more popular in search, Glasshouse Fragrances or Jo Malone? Compare estimated monthly branded-search demand and Share of Search inside the Candle and home fragrance brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Glasshouse Fragrances and Jo Malone - **Competitive set**: Candle and home fragrance brands - **Market**: New Zealand - **Month measured**: Aug 2026 - **Glasshouse Fragrances Share of Search**: 9% - **Jo Malone Share of Search**: 17.3% ## Which is more popular in search, Glasshouse Fragrances or Jo Malone? - In August 2026, Jo Malone had more branded searches than Glasshouse Fragrances among candle and home fragrance brands in New Zealand. Jo Malone was estimated to have 7.1K branded searches compared to Glasshouse Fragrances’ 3.7K, and held a 17.3% Share of Search versus Glasshouse Fragrances’ 9%. - The lead changed hands 2 times in the 11 months ending August 2026: Glasshouse Fragrances took it in November 2025, Jo Malone took it in December 2025. - Across the 11 months ending August 2026, Glasshouse Fragrances’ estimated Share of Search among candle and home fragrance brands in New Zealand moved from 13.6% to 9%, and its estimated monthly branded searches moved from 5.3K to 3.7K. - Across the 11 months ending August 2026, Jo Malone’s estimated Share of Search among candle and home fragrance brands in New Zealand moved from 17.5% to 17.3%, and its estimated monthly branded searches moved from 6.8K to 7.1K. ## How did search popularity change for New Zealand candle and home fragrance brands in August 2026? - In August 2026, Jo Malone gained estimated Share of Search among candle and home fragrance brands in New Zealand, from 14.2% to 17.3%. - In August 2026, Glasshouse Fragrances gained estimated Share of Search among candle and home fragrance brands in New Zealand, from 6.8% to 9%. ## Month by month | Month | Glasshouse Fragrances estimated searches | Glasshouse Fragrances Share of Search | Glasshouse Fragrances rank | Jo Malone estimated searches | Jo Malone Share of Search | Jo Malone rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 5.3K | 13.6% | 4 | 6.8K | 17.5% | 3 | | Nov 2025 | 10.6K | 12.3% | 3 | 9.8K | 11.4% | 4 | | Dec 2025 | 11.4K | 15.9% | 4 | 11.8K | 16.4% | 3 | | Jan 2026 | 3.8K | 11.1% | 5 | 5.8K | 17% | 3 | | Feb 2026 | 2.6K | 8.9% | 5 | 5.5K | 18.7% | 3 | | Mar 2026 | 2.7K | 7.8% | 5 | 6.5K | 19.1% | 3 | | Apr 2026 | 3.1K | 9.3% | 5 | 6.4K | 19% | 3 | | May 2026 | 3.5K | 9% | 5 | 7K | 18% | 3 | | Jun 2026 | 4.3K | 11% | 5 | 6.3K | 16.1% | 3 | | Jul 2026 | 3.6K | 6.8% | 5 | 7.5K | 14.2% | 3 | | Aug 2026 | 3.7K | 9% | 5 | 7.1K | 17.3% | 3 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Glasshouse Fragrances’ and Jo Malone’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Glasshouse Fragrances**: Measured on the search terms “glasshouse candles”, “glasshouse candles caramel”, “glasshouse candles sale”, “glasshouse candles vanilla caramel”, “glasshouse fragrances”, “glasshouse fragrances candle”, “glasshouse fragrances diffuser”, “glasshouse fragrances near me”, “glasshouse fragrances nz”, “glasshouse fragrances online”, “glasshousefragrances”, “glasshousefragrances com” and “peter alexander glasshouse candles”, summed into one figure. - **Jo Malone**: Measured on the search terms “english pear freesia jo malone”, “jo malone candle”, “jo malone cologne”, “jo malone diffuser”, “jo malone eau de parfum”, “jo malone london”, “jo malone london cologne”, “jo malone near me”, “jo malone nz”, “jo malone online”, “jo malone peony & blush suede”, “jo malone scents”, “jo malone wood sage and sea salt”, “jomalone”, “jomalone co nz”, “jomalone cologne”, “jomalone diffuser”, “jomalone fragrance” and “jomalone nz”, summed into one figure. - [Glasshouse Fragrances profile](/demand/nz/brands/glasshouse-fragrances) - [Jo Malone profile](/demand/nz/brands/jo-malone) - [All candle and home fragrance brands in New Zealand](/demand/nz/categories/nz-home-fragrance-brands): The set both shares are measured inside, 5 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Glasshouse Fragrances or Jo Malone? In August 2026, Jo Malone had more branded searches than Glasshouse Fragrances among candle and home fragrance brands in New Zealand. Jo Malone was estimated to have 7.1K branded searches compared to Glasshouse Fragrances’ 3.7K, and held a 17.3% Share of Search versus Glasshouse Fragrances’ 9%. ## Cite this page Brandwave. "Glasshouse Fragrances vs Jo Malone: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/glasshouse-fragrances-vs-jo-malone This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/glasshouse-fragrances-vs-jo-malone. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.