--- title: "Glassbox vs Microsoft Clarity: Which is searched more in New Zealand?" description: "Is Glassbox or Microsoft Clarity more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Digital experience analytics platforms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/glassbox-vs-microsoft-clarity" publisher: "Brandwave" --- # Glassbox vs Microsoft Clarity: Which is searched more in New Zealand? Is Glassbox or Microsoft Clarity more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Digital experience analytics platforms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Glassbox and Microsoft Clarity - **Competitive set**: Digital experience analytics platforms - **Market**: New Zealand - **Month measured**: Sep 2026 - **Glassbox Share of Search**: 25.7% - **Microsoft Clarity Share of Search**: 58.4% ## Is Glassbox or Microsoft Clarity more popular in search? - In September 2026, Microsoft Clarity had more branded searches than Glassbox among digital experience analytics platforms in New Zealand. Microsoft Clarity had about 590 branded searches, while Glassbox had 260. Microsoft Clarity made up 58.4% of all digital experience analytics platform searches we track, and Glassbox accounted for 25.7%. - Microsoft Clarity was ahead of Glassbox in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Glassbox’s share of searches among digital experience analytics platforms in New Zealand moved from 27.4% to 25.7%, and its estimated monthly branded searches held steady at 260. - Across the 12 months ending September 2026, Microsoft Clarity’s share of searches among digital experience analytics platforms in New Zealand moved from 50.5% to 58.4%, and its estimated monthly branded searches moved from 480 to 590. ## Top digital experience analytics platforms in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Glassbox and Microsoft Clarity were each mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Glassbox and Microsoft Clarity were each listed first in two of the four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Contentsquare | 1st | 3 of 3 | 0 of 2 | 3 of 5 | | Fullstory | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Glassbox | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Microsoft Clarity | 4th | 3 of 3 | 1 of 2 | 4 of 5 | | Quantum Metric | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | Amplitude | 6th | 1 of 3 | 1 of 2 | 2 of 5 | | LogRocket | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about digital experience analytics platforms - Asked ChatGPT "Which digital experience analytics platform should I use in New Zealand?": 1. Contentsquare, 2. Fullstory, 3. Microsoft Clarity, 4. Glassbox, 5. Amplitude, 6. Quantum Metric - Asked ChatGPT "What are the best digital experience analytics platforms in New Zealand?": 1. Contentsquare, 2. Glassbox, 3. Quantum Metric, 4. Fullstory, 5. Microsoft Clarity - Asked ChatGPT "What's the best digital experience analytics platform in New Zealand for website user journeys?": 1. Contentsquare, 2. Microsoft Clarity, 3. Fullstory, 4. Glassbox - Searched Google, AI Overview "digital experience analytics platform": 1. Fullstory, 2. Glassbox, 3. Amplitude - Searched Google, AI Overview "best website analytics tool": 1. Microsoft Clarity Not named in any answer: LogRocket. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand digital experience analytics platforms in September 2026? - In September 2026, Microsoft Clarity lost share of searches among digital experience analytics platforms in New Zealand, from 61.5% to 58.4%. - In September 2026, Glassbox lost share of searches among digital experience analytics platforms in New Zealand, from 27.4% to 25.7%. ## Month by month | Month | Glassbox estimated searches | Glassbox Share of Search | Glassbox rank | Microsoft Clarity estimated searches | Microsoft Clarity Share of Search | Microsoft Clarity rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 260 | 27.4% | 2 | 480 | 50.5% | 1 | | Nov 2025 | 210 | 23.9% | 2 | 480 | 54.5% | 1 | | Dec 2025 | 210 | 30.9% | 2 | 320 | 47.1% | 1 | | Jan 2026 | 260 | 29.5% | 2 | 480 | 54.5% | 1 | | Feb 2026 | 210 | 22.8% | 2 | 590 | 64.1% | 1 | | Mar 2026 | 320 | 30.8% | 2 | 590 | 56.7% | 1 | | Apr 2026 | 320 | 27.4% | 2 | 720 | 61.5% | 1 | | May 2026 | 260 | 26% | 2 | 590 | 59% | 1 | | Jun 2026 | 320 | 26.7% | 2 | 720 | 60% | 1 | | Jul 2026 | 260 | 23.9% | 2 | 720 | 66.1% | 1 | | Aug 2026 | 320 | 27.4% | 2 | 720 | 61.5% | 1 | | Sep 2026 | 260 | 25.7% | 2 | 590 | 58.4% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using Glassbox’s and Microsoft Clarity’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Glassbox**: Measured on the search term “glassbox”. - **Microsoft Clarity**: Measured on the search terms “microsoft clarity” and “microsoftclarity”, summed into one figure. - [Glassbox profile](/demand/nz/brands/glassbox) - [Microsoft Clarity profile](/demand/nz/brands/microsoft-clarity) - [All digital experience analytics platforms in New Zealand](/demand/nz/categories/nz-digital-experience-analytics-platforms): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Glassbox or Microsoft Clarity more popular in search? In September 2026, Microsoft Clarity had more branded searches than Glassbox among digital experience analytics platforms in New Zealand. Microsoft Clarity had about 590 branded searches, while Glassbox had 260. Microsoft Clarity made up 58.4% of all digital experience analytics platform searches we track, and Glassbox accounted for 25.7%. ## Cite this page Brandwave. "Glassbox vs Microsoft Clarity: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/glassbox-vs-microsoft-clarity This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/glassbox-vs-microsoft-clarity. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.