--- title: "Glade vs The Aromatherapy Co.: Which is searched more in New Zealand?" description: "Is Glade or The Aromatherapy Co. more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Air freshener brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/glade-vs-the-aromatherapy-co" publisher: "Brandwave" --- # Glade vs The Aromatherapy Co.: Which is searched more in New Zealand? Is Glade or The Aromatherapy Co. more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Air freshener brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Glade and The Aromatherapy Co. - **Competitive set**: Air freshener brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Glade Share of Search**: 5.5% - **The Aromatherapy Co. Share of Search**: 11% ## Is Glade or The Aromatherapy Co. more popular in search? - In September 2026, The Aromatherapy Co. had more branded searches than Glade among air freshener brands in New Zealand. The Aromatherapy Co. had about 1,310 branded searches, while Glade had 660. The Aromatherapy Co. made up 11% of all air freshener brand searches we track, and Glade accounted for 5.5%. - The Aromatherapy Co. was ahead of Glade in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Glade’s share of searches among air freshener brands in New Zealand moved from 5.6% to 5.5%, and its estimated monthly branded searches moved from 630 to 660. - Across the 12 months ending September 2026, The Aromatherapy Co.’s share of searches among air freshener brands in New Zealand moved from 14.3% to 11%, and its estimated monthly branded searches moved from 1.6K to 1.3K. ## Top air freshener brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Glade was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. The Aromatherapy Co. was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Glade was listed before The Aromatherapy Co. in three out of four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Air Wick | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Glade | 2nd | 2 of 3 | 1 of 2 | 3 of 5 | | Ecoya | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | The Aromatherapy Co. | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Febreze | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | Ambi Pur | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about air freshener brands - Asked ChatGPT "Which air freshener brand should I buy in New Zealand?": 1. Glade, 2. Air Wick, 3. Ecoya - Asked ChatGPT "What are the best air freshener brands in New Zealand?": 1. Air Wick, 2. Glade, 3. Ecoya, 4. The Aromatherapy Co., 5. Febreze - Asked ChatGPT "What's the best air freshener brand in New Zealand for a home?": 1. Ecoya, 2. Air Wick, 3. The Aromatherapy Co. - Searched Google, AI Overview "air freshener nz": 1. Air Wick, 2. Glade - Searched Google, AI Overview "car air freshener nz": 1. Ecoya Not named in any answer: Ambi Pur. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026. ## How did search popularity change for New Zealand air freshener brands in September 2026? - In September 2026, Glade lost share of searches among air freshener brands in New Zealand, from 7.1% to 5.5%. - Estimated monthly branded searches for The Aromatherapy Co. in New Zealand fell 18.1% over 12 measured months, from 1.6K to 1.3K in September 2026. ## Month by month | Month | Glade estimated searches | Glade Share of Search | Glade rank | The Aromatherapy Co. estimated searches | The Aromatherapy Co. Share of Search | The Aromatherapy Co. rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 630 | 5.6% | 5 | 1.6K | 14.3% | 2 | | Nov 2025 | 540 | 2.3% | 5 | 2K | 8.5% | 2 | | Dec 2025 | 560 | 2.9% | 5 | 2.9K | 15% | 2 | | Jan 2026 | 660 | 6.1% | 5 | 1.6K | 14.9% | 2 | | Feb 2026 | 600 | 6.7% | 5 | 1.3K | 14.7% | 3 | | Mar 2026 | 590 | 5.8% | 5 | 1.3K | 12.9% | 4 | | Apr 2026 | 590 | 5.8% | 5 | 1.3K | 12.8% | 3 | | May 2026 | 540 | 4.6% | 5 | 1.5K | 12.4% | 3 | | Jun 2026 | 660 | 5.7% | 5 | 1.3K | 11.4% | 3 | | Jul 2026 | 720 | 3.5% | 5 | 1.3K | 6.3% | 4 | | Aug 2026 | 890 | 7.1% | 5 | 1.3K | 10.5% | 4 | | Sep 2026 | 660 | 5.5% | 5 | 1.3K | 11% | 4 | ## How each brand is measured Brandwave collects information about searches that people make online using Glade’s and The Aromatherapy Co.’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Glade**: Measured on the search terms “automatic glade spray”, “glade air freshener”, “glade diffuser”, “glade plug in”, “glade room spray”, “glade spray” and “glade spray refill”, summed into one figure. - **The Aromatherapy Co.**: Measured on the search terms “aromatherapy co” and “the aromatherapy co”, summed into one figure. - [Glade profile](/demand/nz/brands/glade) - [The Aromatherapy Co. profile](/demand/nz/brands/the-aromatherapy-co) - [All air freshener brands in New Zealand](/demand/nz/categories/nz-air-freshener-brands): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Glade or The Aromatherapy Co. more popular in search? In September 2026, The Aromatherapy Co. had more branded searches than Glade among air freshener brands in New Zealand. The Aromatherapy Co. had about 1,310 branded searches, while Glade had 660. The Aromatherapy Co. made up 11% of all air freshener brand searches we track, and Glade accounted for 5.5%. ## Cite this page Brandwave. "Glade vs The Aromatherapy Co.: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/glade-vs-the-aromatherapy-co This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/glade-vs-the-aromatherapy-co. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.