--- title: "Glad vs Ziploc: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Glad or Ziploc? Compare estimated monthly branded-search demand and Share of Search inside the Kitchen wrap and bag brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/glad-vs-ziploc" publisher: "Brandwave" --- # Glad vs Ziploc: Which is more popular by branded search in New Zealand? Which is more popular in search, Glad or Ziploc? Compare estimated monthly branded-search demand and Share of Search inside the Kitchen wrap and bag brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Glad and Ziploc - **Competitive set**: Kitchen wrap and bag brands - **Market**: New Zealand - **Month measured**: Aug 2026 - **Glad Share of Search**: 30.6% - **Ziploc Share of Search**: 59.5% ## Which is more popular in search, Glad or Ziploc? - In August 2026, Ziploc had more branded searches than Glad among kitchen wrap and bag brands in New Zealand. Ziploc was estimated to have 2.1K branded searches compared to Glad’s 1.1K, and held a 59.5% Share of Search versus Glad’s 30.6%. - Ziploc was ahead of Glad in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Glad’s estimated Share of Search among kitchen wrap and bag brands in New Zealand moved from 38.1% to 30.6%, and its estimated monthly branded searches moved from 1K to 1.1K. - Across the 11 months ending August 2026, Ziploc’s estimated Share of Search among kitchen wrap and bag brands in New Zealand moved from 48.7% to 59.5%, and its estimated monthly branded searches moved from 1.3K to 2.1K. ## How did search popularity change for New Zealand kitchen wrap and bag brands in August 2026? - In August 2026, Glad gained estimated Share of Search among kitchen wrap and bag brands in New Zealand, from 27.2% to 30.6%. - In August 2026, Ziploc lost estimated Share of Search among kitchen wrap and bag brands in New Zealand, from 60.7% to 59.5%. ## Month by month | Month | Glad estimated searches | Glad Share of Search | Glad rank | Ziploc estimated searches | Ziploc Share of Search | Ziploc rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1K | 38.1% | 2 | 1.3K | 48.7% | 1 | | Nov 2025 | 1K | 38.1% | 2 | 1.4K | 51.1% | 1 | | Dec 2025 | 1K | 39% | 2 | 1.3K | 49.2% | 1 | | Jan 2026 | 1K | 36.2% | 2 | 1.5K | 53.2% | 1 | | Feb 2026 | 930 | 30.6% | 2 | 1.8K | 60.5% | 1 | | Mar 2026 | 1.1K | 36.4% | 2 | 1.7K | 53.8% | 1 | | Apr 2026 | 1.1K | 36.4% | 2 | 1.6K | 54.1% | 1 | | May 2026 | 1.1K | 36.1% | 2 | 1.7K | 52% | 1 | | Jun 2026 | 1K | 31.6% | 2 | 1.9K | 59.2% | 1 | | Jul 2026 | 950 | 27.2% | 2 | 2.1K | 60.7% | 1 | | Aug 2026 | 1.1K | 30.6% | 2 | 2.1K | 59.5% | 1 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Glad’s and Ziploc’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Glad**: Measured on the search terms “glad bags”, “glad bin bags”, “glad cling wrap”, “glad foil”, “glad wrap”, “glad wrap cutter”, “glad zip bags” and “gladwrap”, summed into one figure. - **Ziploc**: Measured on the search terms “bag ziploc”, “large ziploc bags”, “plastic ziploc bags”, “reusable ziploc bags”, “ziploc”, “ziploc bags”, “ziploc brand”, “ziploc com”, “ziploc food bags”, “ziploc freezer bags”, “ziploc sandwich bags” and “ziploc snack bags”, summed into one figure. - [Glad profile](/demand/nz/brands/glad) - [Ziploc profile](/demand/nz/brands/ziploc) - [All kitchen wrap and bag brands in New Zealand](/demand/nz/categories/nz-kitchen-wrap-and-bag-brands): The set both shares are measured inside, 3 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Glad or Ziploc? In August 2026, Ziploc had more branded searches than Glad among kitchen wrap and bag brands in New Zealand. Ziploc was estimated to have 2.1K branded searches compared to Glad’s 1.1K, and held a 59.5% Share of Search versus Glad’s 30.6%. ## Cite this page Brandwave. "Glad vs Ziploc: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/glad-vs-ziploc This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/glad-vs-ziploc. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.