--- title: "Glad vs Stasher: Which is searched more in New Zealand?" description: "Is Glad or Stasher more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Kitchen wrap and bag brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/glad-vs-stasher" publisher: "Brandwave" --- # Glad vs Stasher: Which is searched more in New Zealand? Is Glad or Stasher more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Kitchen wrap and bag brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Glad and Stasher - **Competitive set**: Kitchen wrap and bag brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Glad Share of Search**: 11.4% - **Stasher Share of Search**: 1.4% ## Is Glad or Stasher more popular in search? - In September 2026, Glad had more branded searches than Stasher among kitchen wrap and bag brands in New Zealand. Glad had about 1,040 branded searches, while Stasher had 130. Glad made up 11.4% of all kitchen wrap and bag brand searches we track, and Stasher accounted for 1.4%. - Glad was ahead of Stasher in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Glad’s share of searches among kitchen wrap and bag brands in New Zealand moved from 12.2% to 11.4%, and its estimated monthly branded searches held steady at 1K. - Across the 12 months ending September 2026, Stasher’s share of searches among kitchen wrap and bag brands in New Zealand moved from 1.5% to 1.4%, and its estimated monthly branded searches held steady at 130. ## Top kitchen wrap and bag brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Glad was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Stasher was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Glad was listed before Stasher in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Glad | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Sistema | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | Stasher | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | Ziploc | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Handee | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about kitchen wrap and bag brands - Asked ChatGPT "Which kitchen wrap or bag brand should I buy in New Zealand?": 1. Glad, 2. Sistema - Asked ChatGPT "What are the best kitchen wrap or bag brands in New Zealand?": 1. Glad, 2. Sistema, 3. Stasher - Asked ChatGPT "What's the best kitchen wrap or bag brand in New Zealand for food storage?": 1. Glad, 2. Stasher, 3. Sistema - Searched Google, AI Overview "storage bags nz": named none of the brands we track - Searched Google, AI Overview "kitchen wrap brands": 1. Glad Not named in any answer: Ziploc and Handee. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand kitchen wrap and bag brands in September 2026? - In September 2026, Glad gained share of searches among kitchen wrap and bag brands in New Zealand, from 10.5% to 11.4%. ## Month by month | Month | Glad estimated searches | Glad Share of Search | Glad rank | Stasher estimated searches | Stasher Share of Search | Stasher rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1K | 12.2% | 3 | 130 | 1.5% | 5 | | Nov 2025 | 1K | 12.2% | 3 | 160 | 1.9% | 5 | | Dec 2025 | 1K | 11.5% | 3 | 130 | 1.4% | 5 | | Jan 2026 | 1K | 9% | 3 | 200 | 1.8% | 5 | | Feb 2026 | 930 | 9.5% | 3 | 130 | 1.3% | 5 | | Mar 2026 | 1.1K | 12.9% | 3 | 130 | 1.5% | 5 | | Apr 2026 | 1.1K | 12.6% | 3 | 160 | 1.8% | 5 | | May 2026 | 1.1K | 12.9% | 3 | 110 | 1.2% | 5 | | Jun 2026 | 1K | 10.9% | 3 | 100 | 1.1% | 5 | | Jul 2026 | 950 | 9.5% | 3 | 100 | 1% | 5 | | Aug 2026 | 1.1K | 10.5% | 3 | 100 | 0.99% | 5 | | Sep 2026 | 1K | 11.4% | 3 | 130 | 1.4% | 5 | ## How each brand is measured Brandwave collects information about searches that people make online using Glad’s and Stasher’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Glad**: Measured on the search terms “glad bags”, “glad bin bags”, “glad cling wrap”, “glad foil”, “glad wrap”, “glad wrap cutter”, “glad zip bags” and “gladwrap”, summed into one figure. - **Stasher**: Measured on the search terms “stasher” and “stasher bag”, summed into one figure. - [Glad profile](/demand/nz/brands/glad) - [Stasher profile](/demand/nz/brands/stasher) - [All kitchen wrap and bag brands in New Zealand](/demand/nz/categories/nz-kitchen-wrap-and-bag-brands): The set both shares are measured inside, 5 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Glad or Stasher more popular in search? In September 2026, Glad had more branded searches than Stasher among kitchen wrap and bag brands in New Zealand. Glad had about 1,040 branded searches, while Stasher had 130. Glad made up 11.4% of all kitchen wrap and bag brand searches we track, and Stasher accounted for 1.4%. ## Cite this page Brandwave. "Glad vs Stasher: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/glad-vs-stasher This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/glad-vs-stasher. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.