--- title: "Glacier Southern Lakes Helicopters vs Volcanic Air: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Glacier Southern Lakes Helicopters or Volcanic Air? Compare estimated monthly branded-search demand and Share of Search inside the Scenic flight and heli tour operators set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/glacier-southern-lakes-helicopters-vs-volcanic-air" publisher: "Brandwave" --- # Glacier Southern Lakes Helicopters vs Volcanic Air: Which is more popular by branded search in New Zealand? Which is more popular in search, Glacier Southern Lakes Helicopters or Volcanic Air? Compare estimated monthly branded-search demand and Share of Search inside the Scenic flight and heli tour operators set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Glacier Southern Lakes Helicopters and Volcanic Air - **Competitive set**: Scenic flight and heli tour operators - **Market**: New Zealand - **Month measured**: Aug 2026 - **Glacier Southern Lakes Helicopters Share of Search**: 23.4% - **Volcanic Air Share of Search**: 16.1% ## Which is more popular in search, Glacier Southern Lakes Helicopters or Volcanic Air? - In August 2026, Glacier Southern Lakes Helicopters had more branded searches than Volcanic Air among scenic flight and heli tour operators in New Zealand. Glacier Southern Lakes Helicopters was estimated to have 1.1K branded searches compared to Volcanic Air’s 750, and held a 23.4% Share of Search versus Volcanic Air’s 16.1%. - The lead changed hands 2 times in the 11 months ending August 2026: Volcanic Air took it in November 2025, Glacier Southern Lakes Helicopters took it in February 2026. - Across the 11 months ending August 2026, Glacier Southern Lakes Helicopters’ estimated Share of Search among scenic flight and heli tour operators in New Zealand moved from 19.5% to 23.4%, and its estimated monthly branded searches held steady at 1.1K. - Across the 11 months ending August 2026, Volcanic Air’s estimated Share of Search among scenic flight and heli tour operators in New Zealand moved from 18.6% to 16.1%, and its estimated monthly branded searches moved from 1K to 750. ## How did search popularity change for New Zealand scenic flight and heli tour operators in August 2026? - In August 2026, Air Milford overtook Volcanic Air to rank 2nd among scenic flight and heli tour operators in New Zealand, at 21.9%. - In August 2026, The Helicopter Line overtook Volcanic Air to rank 3rd among scenic flight and heli tour operators in New Zealand, at 19.3%. - In August 2026, Volcanic Air lost estimated Share of Search among scenic flight and heli tour operators in New Zealand, from 21.1% to 16.1%. - In August 2026, Glacier Southern Lakes Helicopters lost estimated Share of Search among scenic flight and heli tour operators in New Zealand, from 25.5% to 23.4%. ## Month by month | Month | Glacier Southern Lakes Helicopters estimated searches | Glacier Southern Lakes Helicopters Share of Search | Glacier Southern Lakes Helicopters rank | Volcanic Air estimated searches | Volcanic Air Share of Search | Volcanic Air rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1.1K | 19.5% | 3 | 1K | 18.6% | 4 | | Nov 2025 | 1.1K | 14.2% | 4 | 1.6K | 20.7% | 2 | | Dec 2025 | 1.7K | 17.3% | 4 | 1.9K | 19.7% | 3 | | Jan 2026 | 1.4K | 14.7% | 4 | 1.9K | 20.3% | 3 | | Feb 2026 | 1.4K | 16.6% | 3 | 1.3K | 16.2% | 4 | | Mar 2026 | 1.4K | 18% | 3 | 1.3K | 17.1% | 4 | | Apr 2026 | 1.4K | 22.3% | 2 | 1K | 16.8% | 4 | | May 2026 | 1.1K | 23.8% | 1 | 760 | 16.9% | 4 | | Jun 2026 | 1.1K | 26.5% | 1 | 610 | 15.1% | 4 | | Jul 2026 | 1.1K | 25.5% | 1 | 900 | 21.1% | 2 | | Aug 2026 | 1.1K | 23.4% | 1 | 750 | 16.1% | 4 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Glacier Southern Lakes Helicopters’ and Volcanic Air’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Glacier Southern Lakes Helicopters**: Measured on the search terms “glacier southern lakes helicopters” and “glacier southern lakes helicopters reviews”, summed into one figure. - **Volcanic Air**: Measured on the search terms “volcanic air”, “volcanic air nz” and “volcanicair”, summed into one figure. - [Glacier Southern Lakes Helicopters profile](/demand/nz/brands/glacier-southern-lakes-helicopters) - [Volcanic Air profile](/demand/nz/brands/volcanic-air) - [All scenic flight and heli tour operators in New Zealand](/demand/nz/categories/nz-scenic-flight-operators): The set both shares are measured inside, 6 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Glacier Southern Lakes Helicopters or Volcanic Air? In August 2026, Glacier Southern Lakes Helicopters had more branded searches than Volcanic Air among scenic flight and heli tour operators in New Zealand. Glacier Southern Lakes Helicopters was estimated to have 1.1K branded searches compared to Volcanic Air’s 750, and held a 23.4% Share of Search versus Volcanic Air’s 16.1%. ## Cite this page Brandwave. "Glacier Southern Lakes Helicopters vs Volcanic Air: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/glacier-southern-lakes-helicopters-vs-volcanic-air This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/glacier-southern-lakes-helicopters-vs-volcanic-air. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.