--- title: "GitHub Copilot vs Windsurf: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, GitHub Copilot or Windsurf? Compare estimated monthly branded-search demand and Share of Search inside the AI coding assistants set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/github-copilot-vs-windsurf" publisher: "Brandwave" --- # GitHub Copilot vs Windsurf: Which is more popular by branded search in New Zealand? Which is more popular in search, GitHub Copilot or Windsurf? Compare estimated monthly branded-search demand and Share of Search inside the AI coding assistants set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: GitHub Copilot and Windsurf - **Competitive set**: AI coding assistants - **Market**: New Zealand - **Month measured**: Aug 2026 - **GitHub Copilot Share of Search**: 30.2% - **Windsurf Share of Search**: 1.8% ## Which is more popular in search, GitHub Copilot or Windsurf? - In August 2026, GitHub Copilot had more branded searches than Windsurf among AI coding assistants in New Zealand. GitHub Copilot was estimated to have 3K branded searches compared to Windsurf’s 180, and held a 30.2% Share of Search versus Windsurf’s 1.8%. - GitHub Copilot was ahead of Windsurf in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, GitHub Copilot’s estimated Share of Search among AI coding assistants in New Zealand moved from 27.1% to 30.2%, and its estimated monthly branded searches moved from 2.7K to 3K. - Across the 11 months ending August 2026, Windsurf’s estimated Share of Search among AI coding assistants in New Zealand moved from 3% to 1.8%, and its estimated monthly branded searches moved from 300 to 180. ## How did search popularity change for New Zealand AI coding assistants in August 2026? - In August 2026, Replit overtook GitHub Copilot to take the highest estimated Share of Search among AI coding assistants in New Zealand, at 39.1%. - In August 2026, GitHub Copilot lost estimated Share of Search among AI coding assistants in New Zealand, from 35.9% to 30.2%. - Estimated monthly branded searches for Windsurf in New Zealand fell 40% over 11 measured months, from 300 to 180 in August 2026. ## Month by month | Month | GitHub Copilot estimated searches | GitHub Copilot Share of Search | GitHub Copilot rank | Windsurf estimated searches | Windsurf Share of Search | Windsurf rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 2.7K | 27.1% | 2 | 300 | 3% | 6 | | Nov 2025 | 2.2K | 24.8% | 2 | 230 | 2.5% | 6 | | Dec 2025 | 2.1K | 24.9% | 2 | 200 | 2.4% | 6 | | Jan 2026 | 2.8K | 30.4% | 2 | 200 | 2.1% | 6 | | Feb 2026 | 3.4K | 30.8% | 2 | 240 | 2.2% | 6 | | Mar 2026 | 4.9K | 37.4% | 1 | 240 | 1.8% | 6 | | Apr 2026 | 6.4K | 43.5% | 1 | 250 | 1.7% | 6 | | May 2026 | 5.7K | 39.3% | 1 | 260 | 1.8% | 6 | | Jun 2026 | 4.7K | 34.5% | 2 | 310 | 2.3% | 6 | | Jul 2026 | 3.3K | 35.9% | 1 | 180 | 2% | 6 | | Aug 2026 | 3K | 30.2% | 2 | 180 | 1.8% | 6 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using GitHub Copilot’s and Windsurf’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **GitHub Copilot**: Measured on the search terms “copilot ai free”, “copilot business”, “copilot for business”, “copilot free”, “copilot github”, “git copilot free”, “git copilot price”, “github copilot”, “github copilot ai”, “github copilot cli”, “github copilot coding”, “github copilot cost”, “github copilot ide”, “github copilot model”, “github copilot online”, “github copilot student”, “github copilot subscribe”, “githubcopilot”, “using copilot” and “vscode copilot”, summed into one figure. - **Windsurf**: Measured on the search terms “codeium”, “windsurf ai”, “windsurf coding”, “windsurf editor” and “windsurf ide”, summed into one figure. - [GitHub Copilot profile](/demand/nz/brands/github-copilot) - [Windsurf profile](/demand/nz/brands/windsurf) - [All AI coding assistants in New Zealand](/demand/nz/categories/nz-ai-coding-assistants): The set both shares are measured inside, 6 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, GitHub Copilot or Windsurf? In August 2026, GitHub Copilot had more branded searches than Windsurf among AI coding assistants in New Zealand. GitHub Copilot was estimated to have 3K branded searches compared to Windsurf’s 180, and held a 30.2% Share of Search versus Windsurf’s 1.8%. ## Cite this page Brandwave. "GitHub Copilot vs Windsurf: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/github-copilot-vs-windsurf This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/github-copilot-vs-windsurf. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.