--- title: "Giro vs Troy Lee Designs: Which is searched more in New Zealand?" description: "Is Giro or Troy Lee Designs more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the MTB gloves brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/giro-vs-troy-lee-designs" publisher: "Brandwave" --- # Giro vs Troy Lee Designs: Which is searched more in New Zealand? Is Giro or Troy Lee Designs more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the MTB gloves brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Giro and Troy Lee Designs - **Competitive set**: MTB gloves brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Giro Share of Search**: 3.3% - **Troy Lee Designs Share of Search**: 47.4% ## Is Giro or Troy Lee Designs more popular in search? - In September 2026, Troy Lee Designs had more branded searches than Giro among MTB gloves brands in New Zealand. Troy Lee Designs had about 720 branded searches, while Giro had 50. Troy Lee Designs made up 47.4% of all MTB gloves brand searches we track, and Giro accounted for 3.3%. - Troy Lee Designs was ahead of Giro in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Giro’s share of searches among MTB gloves brands in New Zealand moved from 4.9% to 3.3%, and its estimated monthly branded searches moved from 70 to 50. - Across the 12 months ending September 2026, Troy Lee Designs’ share of searches among MTB gloves brands in New Zealand moved from 50% to 47.4%, and its estimated monthly branded searches held steady at 720. ## Top MTB gloves brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Giro was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Troy Lee Designs was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Troy Lee Designs was listed before Giro in two out of three answers that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Fox Racing | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | 100% | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | Troy Lee Designs | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | POC | 4th | 3 of 3 | 0 of 2 | 3 of 5 | | Giro | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | Endura | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Specialized | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about MTB gloves brands - Asked ChatGPT "Which MTB gloves brand should I buy in New Zealand?": 1. 100%, 2. Fox Racing, 3. Troy Lee Designs, 4. POC - Asked ChatGPT "What are the best MTB gloves brands in New Zealand?": 1. Fox Racing, 2. Troy Lee Designs, 3. 100%, 4. POC, 5. Giro - Asked ChatGPT "What's the best MTB gloves brand in New Zealand for trail protection?": 1. Fox Racing, 2. 100%, 3. POC - Searched Google, AI Overview "mtb gloves nz": named none of the brands we track - Searched Google, AI Overview "bike gloves nz": 1. Fox Racing, 2. Giro Not named in any answer: Endura and Specialized. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand MTB gloves brands in September 2026? - In September 2026, Troy Lee Designs gained share of searches among MTB gloves brands in New Zealand, from 41.9% to 47.4%. - In September 2026, Giro lost share of searches among MTB gloves brands in New Zealand, from 5.2% to 3.3%. ## Month by month | Month | Giro estimated searches | Giro Share of Search | Giro rank | Troy Lee Designs estimated searches | Troy Lee Designs Share of Search | Troy Lee Designs rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 70 | 4.9% | 4 | 720 | 50% | 1 | | Nov 2025 | 70 | 4% | 4 | 720 | 40.7% | 2 | | Dec 2025 | 90 | 5.7% | 4 | 720 | 45.9% | 1 | | Jan 2026 | 70 | 4.6% | 4 | 720 | 47.1% | 1 | | Feb 2026 | 40 | 2.8% | 4 | 720 | 50.3% | 1 | | Mar 2026 | 70 | 4.1% | 4 | 880 | 52.1% | 1 | | Apr 2026 | 70 | 4.3% | 4 | 720 | 44.7% | 1 | | May 2026 | 70 | 4.5% | 4 | 720 | 46.5% | 1 | | Jun 2026 | 50 | 3.2% | 4 | 720 | 45.9% | 1 | | Jul 2026 | 50 | 3.7% | 4 | 590 | 44% | 1 | | Aug 2026 | 90 | 5.2% | 4 | 720 | 41.9% | 1 | | Sep 2026 | 50 | 3.3% | 4 | 720 | 47.4% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using Giro’s and Troy Lee Designs’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Giro**: Measured on the search term “giro mtb shoe”. - **Troy Lee Designs**: Measured on the search term “troy lee designs”. - [Giro profile](/demand/nz/brands/giro) - [Troy Lee Designs profile](/demand/nz/brands/troy-lee-designs) - [All MTB gloves brands in New Zealand](/demand/nz/categories/nz-mtb-gloves-brands): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Giro or Troy Lee Designs more popular in search? In September 2026, Troy Lee Designs had more branded searches than Giro among MTB gloves brands in New Zealand. Troy Lee Designs had about 720 branded searches, while Giro had 50. Troy Lee Designs made up 47.4% of all MTB gloves brand searches we track, and Giro accounted for 3.3%. ## Cite this page Brandwave. "Giro vs Troy Lee Designs: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/giro-vs-troy-lee-designs This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/giro-vs-troy-lee-designs. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.