--- title: "Giro vs Lazer: Which is searched more in New Zealand?" description: "Is Giro or Lazer more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Cycling helmet brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/giro-vs-lazer-helmets" publisher: "Brandwave" --- # Giro vs Lazer: Which is searched more in New Zealand? Is Giro or Lazer more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Cycling helmet brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Giro and Lazer - **Competitive set**: Cycling helmet brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Giro Share of Search**: 37.5% - **Lazer Share of Search**: 4.6% ## Is Giro or Lazer more popular in search? - In September 2026, Giro had more branded searches than Lazer among cycling helmet brands in New Zealand. Giro had about 1,140 branded searches, while Lazer had 140. Giro made up 37.5% of all cycling helmet brand searches we track, and Lazer accounted for 4.6%. - Giro was ahead of Lazer in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Giro’s share of searches among cycling helmet brands in New Zealand moved from 32.6% to 37.5%, and its estimated monthly branded searches moved from 870 to 1.1K. - Across the 12 months ending September 2026, Lazer’s share of searches among cycling helmet brands in New Zealand moved from 4.1% to 4.6%, and its estimated monthly branded searches moved from 110 to 140. ## Top cycling helmet brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Giro appeared in all five answers. Lazer was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Giro was listed before Lazer in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Giro | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Specialized | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | POC | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | Bell | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | Bontrager | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | MET | 6th | 2 of 3 | 0 of 2 | 2 of 5 | | Lazer | 7th | 2 of 3 | 0 of 2 | 2 of 5 | ## Every AI answer about cycling helmet brands - Asked ChatGPT "Which cycling helmet brand should I buy in New Zealand?": 1. Giro, 2. Specialized, 3. Bontrager, 4. MET, 5. Bell - Asked ChatGPT "What are the best cycling helmet brands in New Zealand?": 1. Giro, 2. Specialized, 3. POC, 4. Bell, 5. Lazer, 6. MET, 7. Bontrager - Asked ChatGPT "What's the best cycling helmet brand in New Zealand for road riding?": 1. Giro, 2. Specialized, 3. POC, 4. Lazer - Searched Google, AI Overview "bike helmet nz": 1. Specialized, 2. Giro, 3. Bell - Searched Google, AI Overview "road cycling helmet": 1. Giro Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand cycling helmet brands in September 2026? - In September 2026, Lazer rose from 6th to 4th among cycling helmet brands in New Zealand. - Estimated monthly branded searches for Giro in New Zealand rose 31% over 12 measured months, from 870 to 1.1K in September 2026. ## Month by month | Month | Giro estimated searches | Giro Share of Search | Giro rank | Lazer estimated searches | Lazer Share of Search | Lazer rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 870 | 32.6% | 1 | 110 | 4.1% | 6 | | Nov 2025 | 1.2K | 36% | 1 | 110 | 3.4% | 5 | | Dec 2025 | 1K | 33.8% | 1 | 140 | 4.7% | 5 | | Jan 2026 | 970 | 32.9% | 1 | 140 | 4.7% | 5 | | Feb 2026 | 800 | 29.2% | 2 | 90 | 3.3% | 6 | | Mar 2026 | 930 | 30.1% | 2 | 140 | 4.5% | 5 | | Apr 2026 | 1K | 34.8% | 1 | 170 | 5.9% | 4 | | May 2026 | 950 | 32.1% | 1 | 170 | 5.7% | 4 | | Jun 2026 | 780 | 30.2% | 2 | 140 | 5.4% | 5 | | Jul 2026 | 1K | 35.3% | 1 | 140 | 4.8% | 4 | | Aug 2026 | 1.2K | 37.8% | 1 | 140 | 4.4% | 6 | | Sep 2026 | 1.1K | 37.5% | 1 | 140 | 4.6% | 4 | ## How each brand is measured Brandwave collects information about searches that people make online using Giro’s and Lazer’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Giro**: Measured on the search terms “giro cycling helmet”, “giro helmet”, “giro mtb shoe” and “giro snow helmet”, summed into one figure. - **Lazer**: Measured on the search term “lazer helmets”. - [Giro profile](/demand/nz/brands/giro) - [Lazer profile](/demand/nz/brands/lazer-helmets) - [All cycling helmet brands in New Zealand](/demand/nz/categories/nz-cycling-helmet-brands): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Giro or Lazer more popular in search? In September 2026, Giro had more branded searches than Lazer among cycling helmet brands in New Zealand. Giro had about 1,140 branded searches, while Lazer had 140. Giro made up 37.5% of all cycling helmet brand searches we track, and Lazer accounted for 4.6%. ## Cite this page Brandwave. "Giro vs Lazer: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/giro-vs-lazer-helmets This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/giro-vs-lazer-helmets. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.