---
title: "Gingerlilly vs Homebodii: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, Gingerlilly or Homebodii? Compare estimated monthly branded-search demand and Share of Search inside the Sleepwear and loungewear brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/gingerlilly-vs-homebodii"
publisher: "Brandwave"
---

# Gingerlilly vs Homebodii: Which is more popular by branded search in New Zealand?

Which is more popular in search, Gingerlilly or Homebodii? Compare estimated monthly branded-search demand and Share of Search inside the Sleepwear and loungewear brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Gingerlilly and Homebodii
- **Competitive set**: Sleepwear and loungewear brands
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **Gingerlilly Share of Search**: 0.08%
- **Homebodii Share of Search**: 0.28%

## Which is more popular in search, Gingerlilly or Homebodii?

- In August 2026, Homebodii had more branded searches than Gingerlilly among sleepwear and loungewear brands in New Zealand. Homebodii was estimated to have 220 branded searches compared to Gingerlilly’s 60, and held a 0.28% Share of Search versus Gingerlilly’s 0.08%.
- Homebodii was ahead of Gingerlilly in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Gingerlilly’s estimated Share of Search among sleepwear and loungewear brands in New Zealand moved from 0.05% to 0.08%, and its estimated monthly branded searches moved from 50 to 60.
- Across the 11 months ending August 2026, Homebodii’s estimated Share of Search among sleepwear and loungewear brands in New Zealand held steady at 0.28%, and its estimated monthly branded searches moved from 280 to 220.

## How did search popularity change for New Zealand sleepwear and loungewear brands in August 2026?

- Estimated monthly branded searches for Gingerlilly in New Zealand rose 20% over 11 measured months, from 50 to 60 in August 2026.
- Estimated monthly branded searches for Homebodii in New Zealand fell 21.4% over 11 measured months, from 280 to 220 in August 2026.

## Month by month

| Month | Gingerlilly estimated searches | Gingerlilly Share of Search | Gingerlilly rank | Homebodii estimated searches | Homebodii Share of Search | Homebodii rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 50 | 0.05% | 4 | 280 | 0.28% | 3 |
| Nov 2025 | 100 | 0.07% | 4 | 350 | 0.25% | 3 |
| Dec 2025 | 90 | 0.05% | 4 | 170 | 0.09% | 3 |
| Jan 2026 | 90 | 0.08% | 4 | 260 | 0.24% | 3 |
| Feb 2026 | 50 | 0.07% | 4 | 170 | 0.25% | 3 |
| Mar 2026 | 40 | 0.04% | 4 | 190 | 0.19% | 3 |
| Apr 2026 | 60 | 0.07% | 4 | 210 | 0.25% | 3 |
| May 2026 | 80 | 0.08% | 4 | 110 | 0.11% | 3 |
| Jun 2026 | 80 | 0.06% | 4 | 140 | 0.1% | 3 |
| Jul 2026 | 40 | 0.06% | 4 | 300 | 0.44% | 3 |
| Aug 2026 | 60 | 0.08% | 4 | 220 | 0.28% | 3 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Gingerlilly’s and Homebodii’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Gingerlilly**: Measured on the search terms “gingerlilly” and “gingerlilly pjs”, summed into one figure.
- **Homebodii**: Measured on the search terms “homebodii”, “homebodii com”, “homebodii near me”, “homebodii nz”, “homebodii pjs” and “homebodii sleepwear”, summed into one figure.

- [Gingerlilly profile](/demand/nz/brands/gingerlilly)
- [Homebodii profile](/demand/nz/brands/homebodii)
- [All sleepwear and loungewear brands in New Zealand](/demand/nz/categories/nz-sleepwear-brands): The set both shares are measured inside, 4 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Gingerlilly or Homebodii?

In August 2026, Homebodii had more branded searches than Gingerlilly among sleepwear and loungewear brands in New Zealand. Homebodii was estimated to have 220 branded searches compared to Gingerlilly’s 60, and held a 0.28% Share of Search versus Gingerlilly’s 0.08%.

## Cite this page

Brandwave. "Gingerlilly vs Homebodii: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/gingerlilly-vs-homebodii

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/gingerlilly-vs-homebodii. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.