---
title: "Gilmours vs Toops: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, Gilmours or Toops? Compare estimated monthly branded-search demand and Share of Search inside the Wholesale and cash and carry stores set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/gilmours-vs-toops"
publisher: "Brandwave"
---

# Gilmours vs Toops: Which is more popular by branded search in New Zealand?

Which is more popular in search, Gilmours or Toops? Compare estimated monthly branded-search demand and Share of Search inside the Wholesale and cash and carry stores set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Gilmours and Toops
- **Competitive set**: Wholesale and cash and carry stores
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **Gilmours Share of Search**: 21.3%
- **Toops Share of Search**: 0.15%

## Which is more popular in search, Gilmours or Toops?

- In August 2026, Gilmours had more branded searches than Toops among wholesale and cash and carry stores in New Zealand. Gilmours was estimated to have 41.9K branded searches compared to Toops’ 290, and held a 21.3% Share of Search versus Toops’ 0.15%.
- Gilmours was ahead of Toops in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Gilmours’ estimated Share of Search among wholesale and cash and carry stores in New Zealand moved from 25.2% to 21.3%, and its estimated monthly branded searches moved from 50.5K to 41.9K.
- Across the 11 months ending August 2026, Toops’ estimated Share of Search among wholesale and cash and carry stores in New Zealand moved from 0.14% to 0.15%, and its estimated monthly branded searches moved from 280 to 290.

## How did search popularity change for New Zealand wholesale and cash and carry stores in August 2026?

- Estimated monthly branded searches for Gilmours in New Zealand fell 17.2% over 11 measured months, from 50.5K to 41.9K in August 2026.

## Month by month

| Month | Gilmours estimated searches | Gilmours Share of Search | Gilmours rank | Toops estimated searches | Toops Share of Search | Toops rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 50.5K | 25.2% | 2 | 280 | 0.14% | 6 |
| Nov 2025 | 50.5K | 22.9% | 2 | 250 | 0.11% | 6 |
| Dec 2025 | 52.4K | 23.2% | 2 | 220 | 0.1% | 6 |
| Jan 2026 | 41.4K | 21.8% | 2 | 240 | 0.13% | 6 |
| Feb 2026 | 41.9K | 24.9% | 2 | 210 | 0.12% | 6 |
| Mar 2026 | 51K | 23.8% | 2 | 250 | 0.12% | 6 |
| Apr 2026 | 44.2K | 19.6% | 2 | 220 | 0.1% | 6 |
| May 2026 | 42.5K | 21% | 2 | 190 | 0.09% | 6 |
| Jun 2026 | 42.5K | 22.9% | 2 | 200 | 0.11% | 6 |
| Jul 2026 | 43.2K | 21.3% | 2 | 230 | 0.11% | 6 |
| Aug 2026 | 41.9K | 21.3% | 2 | 290 | 0.15% | 6 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Gilmours’ and Toops’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Gilmours**: Measured on the search terms “gilmours”, “gilmours cash and carry”, “gilmours co nz”, “gilmours meat”, “gilmours meat prices”, “gilmours near me”, “gilmours nz”, “gilmours online”, “gilmours online shop”, “gilmours online shopping”, “gilmours price list”, “gilmours shop online”, “gilmours wholesale” and “online gilmours”, summed into one figure.
- **Toops**: Measured on the search terms “toops”, “toops co nz”, “toops near me”, “toops nz”, “toops online” and “toops wholesale”, summed into one figure.

- [Gilmours profile](/demand/nz/brands/gilmours)
- [Toops profile](/demand/nz/brands/toops)
- [All wholesale and cash and carry stores in New Zealand](/demand/nz/categories/nz-wholesale-food-suppliers): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Gilmours or Toops?

In August 2026, Gilmours had more branded searches than Toops among wholesale and cash and carry stores in New Zealand. Gilmours was estimated to have 41.9K branded searches compared to Toops’ 290, and held a 21.3% Share of Search versus Toops’ 0.15%.

## Cite this page

Brandwave. "Gilmours vs Toops: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/gilmours-vs-toops

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/gilmours-vs-toops. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.