--- title: "Gilmours vs Moore Wilson's: Which is searched more in New Zealand?" description: "Is Gilmours or Moore Wilson's more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Wholesale and cash and carry stores set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/gilmours-vs-moore-wilsons" publisher: "Brandwave" --- # Gilmours vs Moore Wilson's: Which is searched more in New Zealand? Is Gilmours or Moore Wilson's more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Wholesale and cash and carry stores set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Gilmours and Moore Wilson's - **Competitive set**: Wholesale and cash and carry stores - **Market**: New Zealand - **Month measured**: Sep 2026 - **Gilmours Share of Search**: 23% - **Moore Wilson's Share of Search**: 8.4% ## Is Gilmours or Moore Wilson's more popular in search? - In September 2026, Gilmours had more branded searches than Moore Wilson's among wholesale and cash and carry stores in New Zealand. Gilmours had about 33,200 branded searches, while Moore Wilson's had 12,100. Gilmours made up 23% of all wholesale and cash and carry store searches we track, and Moore Wilson's accounted for 8.4%. - Gilmours was ahead of Moore Wilson's in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Gilmours’ share of searches among wholesale and cash and carry stores in New Zealand moved from 24.8% to 23%, and its estimated monthly branded searches moved from 40.6K to 33.2K. - Across the 12 months ending September 2026, Moore Wilson's’ share of searches among wholesale and cash and carry stores in New Zealand moved from 11% to 8.4%, and its estimated monthly branded searches moved from 18.1K to 12.1K. ## Top wholesale and cash and carry stores in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Gilmours appeared in all four answers. Moore Wilson's was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Gilmours was listed before Moore Wilson's in three out of four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Gilmours | 1st | 3 of 3 | 1 of 1 | 4 of 4 | | Moore Wilson's | 2nd | 3 of 3 | 0 of 1 | 3 of 4 | | Trents | 3rd | 2 of 3 | 1 of 1 | 3 of 4 | | Costco | 4th | 2 of 3 | 0 of 1 | 2 of 4 | | Bidfood | 5th | 1 of 3 | 0 of 1 | 1 of 4 | | Service Foods | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Toops | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about wholesale and cash and carry stores - Asked ChatGPT "Which cash and carry store should I shop at in New Zealand?": 1. Moore Wilson's, 2. Gilmours, 3. Trents, 4. Costco - Asked ChatGPT "What are the best cash and carry stores in New Zealand?": 1. Gilmours, 2. Bidfood, 3. Costco, 4. Trents, 5. Moore Wilson's - Asked ChatGPT "What's the best cash and carry store in New Zealand for stock for resale?": 1. Gilmours, 2. Moore Wilson's - Searched Google, AI Overview "cash and carry stores": 1. Gilmours, 2. Trents Not named in any answer: Service Foods and Toops. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 19, 2026. ## How did search popularity change for New Zealand wholesale and cash and carry stores in September 2026? - Estimated monthly branded searches for Moore Wilson's in New Zealand fell 33.1% over 12 measured months, from 18.1K to 12.1K in September 2026. - Estimated monthly branded searches for Gilmours in New Zealand fell 18.4% over 12 measured months, from 40.6K to 33.2K in September 2026. ## Month by month | Month | Gilmours estimated searches | Gilmours Share of Search | Gilmours rank | Moore Wilson's estimated searches | Moore Wilson's Share of Search | Moore Wilson's rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 40.6K | 24.8% | 2 | 18.1K | 11% | 4 | | Nov 2025 | 40.6K | 23.1% | 2 | 18.1K | 10.3% | 4 | | Dec 2025 | 40.6K | 21.7% | 2 | 27.1K | 14.5% | 3 | | Jan 2026 | 33.2K | 22.3% | 2 | 14.8K | 9.9% | 4 | | Feb 2026 | 33.2K | 24.4% | 2 | 14.8K | 10.9% | 4 | | Mar 2026 | 40.6K | 25.2% | 2 | 14.8K | 9.2% | 4 | | Apr 2026 | 33.2K | 20.1% | 2 | 18.1K | 10.9% | 4 | | May 2026 | 33.2K | 22.6% | 2 | 14.8K | 10.1% | 4 | | Jun 2026 | 33.2K | 25.1% | 2 | 12.1K | 9.2% | 4 | | Jul 2026 | 33.2K | 22.5% | 2 | 14.8K | 10.1% | 4 | | Aug 2026 | 33.2K | 23% | 2 | 12.1K | 8.4% | 4 | | Sep 2026 | 33.2K | 23% | 2 | 12.1K | 8.4% | 4 | ## How each brand is measured Brandwave collects information about searches that people make online using Gilmours’ and Moore Wilson's’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Gilmours**: Measured on the search terms “gilmours” and “gilmours meat”, summed into one figure. - **Moore Wilson's**: Measured on the search terms “moore wilsons” and “moorewilsons”, summed into one figure. - [Gilmours profile](/demand/nz/brands/gilmours) - [Moore Wilson's profile](/demand/nz/brands/moore-wilsons) - [All wholesale and cash and carry stores in New Zealand](/demand/nz/categories/nz-wholesale-food-suppliers): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Gilmours or Moore Wilson's more popular in search? In September 2026, Gilmours had more branded searches than Moore Wilson's among wholesale and cash and carry stores in New Zealand. Gilmours had about 33,200 branded searches, while Moore Wilson's had 12,100. Gilmours made up 23% of all wholesale and cash and carry store searches we track, and Moore Wilson's accounted for 8.4%. ## Cite this page Brandwave. "Gilmours vs Moore Wilson's: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/gilmours-vs-moore-wilsons This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/gilmours-vs-moore-wilsons. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.