--- title: "Gillions vs Hope and Sons: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Gillions or Hope and Sons? Compare estimated monthly branded-search demand and Share of Search inside the Dunedin funeral directors set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/gillions-vs-hope-and-sons" publisher: "Brandwave" --- # Gillions vs Hope and Sons: Which is more popular by branded search in New Zealand? Which is more popular in search, Gillions or Hope and Sons? Compare estimated monthly branded-search demand and Share of Search inside the Dunedin funeral directors set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Gillions and Hope and Sons - **Competitive set**: Dunedin funeral directors - **Market**: New Zealand - **Month measured**: Aug 2026 - **Gillions Share of Search**: 16.7% - **Hope and Sons Share of Search**: 82.9% ## Which is more popular in search, Gillions or Hope and Sons? - In August 2026, Hope and Sons had more branded searches than Gillions among dunedin funeral directors in New Zealand. Hope and Sons was estimated to have 16.4K branded searches compared to Gillions’ 3.3K, and held an 82.9% Share of Search versus Gillions’ 16.7%. - Hope and Sons was ahead of Gillions in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Gillions’ estimated Share of Search among dunedin funeral directors in New Zealand moved from 13.3% to 16.7%, and its estimated monthly branded searches moved from 2K to 3.3K. - Across the 11 months ending August 2026, Hope and Sons’ estimated Share of Search among dunedin funeral directors in New Zealand moved from 86.7% to 82.9%, and its estimated monthly branded searches moved from 13.3K to 16.4K. ## How did search popularity change for New Zealand dunedin funeral directors in August 2026? - In August 2026, Gillions gained estimated Share of Search among dunedin funeral directors in New Zealand, from 14.2% to 16.7%. - In August 2026, Hope and Sons lost estimated Share of Search among dunedin funeral directors in New Zealand, from 85.5% to 82.9%. ## Month by month | Month | Gillions estimated searches | Gillions Share of Search | Gillions rank | Hope and Sons estimated searches | Hope and Sons Share of Search | Hope and Sons rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 2K | 13.3% | 2 | 13.3K | 86.7% | 1 | | Nov 2025 | 2.1K | 13.5% | 2 | 13.3K | 86.4% | 1 | | Dec 2025 | 2K | 15.2% | 2 | 10.9K | 84.4% | 1 | | Jan 2026 | 2K | 10.9% | 2 | 16.4K | 89% | 1 | | Feb 2026 | 2.2K | 16.9% | 2 | 10.9K | 83% | 1 | | Mar 2026 | 2.4K | 15.2% | 2 | 13.3K | 84.6% | 1 | | Apr 2026 | 1.9K | 14.7% | 2 | 10.9K | 85.2% | 1 | | May 2026 | 2.4K | 21.4% | 2 | 8.9K | 78.5% | 1 | | Jun 2026 | 2.3K | 14.8% | 2 | 13.3K | 85% | 1 | | Jul 2026 | 2.7K | 14.2% | 2 | 16.3K | 85.5% | 1 | | Aug 2026 | 3.3K | 16.7% | 2 | 16.4K | 82.9% | 1 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Gillions’ and Hope and Sons’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Gillions**: Measured on the search terms “gillions”, “gillions and sons”, “gillions dunedin”, “gillions funeral”, “gillions funeral directors”, “gillions funeral service” and “gillions funerals”, summed into one figure. - **Hope and Sons**: Measured on the search terms “hope & sons”, “hope & sons funeral directors”, “hope and sons”, “hope and sons crematorium”, “hope and sons dunedin”, “hope and sons funeral”, “hopeandsons” and “hopeandsons co nz”, summed into one figure. - [Gillions profile](/demand/nz/brands/gillions) - [Hope and Sons profile](/demand/nz/brands/hope-and-sons) - [All dunedin funeral directors in New Zealand](/demand/nz/categories/nz-dunedin-funeral-directors): The set both shares are measured inside, 3 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Gillions or Hope and Sons? In August 2026, Hope and Sons had more branded searches than Gillions among dunedin funeral directors in New Zealand. Hope and Sons was estimated to have 16.4K branded searches compared to Gillions’ 3.3K, and held an 82.9% Share of Search versus Gillions’ 16.7%. ## Cite this page Brandwave. "Gillions vs Hope and Sons: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/gillions-vs-hope-and-sons This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/gillions-vs-hope-and-sons. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.