--- title: "Gillette vs Schick: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Gillette or Schick? Compare estimated monthly branded-search demand and Share of Search inside the Shaver and razor brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/gillette-vs-schick" publisher: "Brandwave" --- # Gillette vs Schick: Which is more popular by branded search in New Zealand? Which is more popular in search, Gillette or Schick? Compare estimated monthly branded-search demand and Share of Search inside the Shaver and razor brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Gillette and Schick - **Competitive set**: Shaver and razor brands - **Market**: New Zealand - **Month measured**: Aug 2026 - **Gillette Share of Search**: 16.4% - **Schick Share of Search**: 6.1% ## Which is more popular in search, Gillette or Schick? - In August 2026, Gillette had more branded searches than Schick among shaver and razor brands in New Zealand. Gillette was estimated to have 5.5K branded searches compared to Schick’s 2.1K, and held a 16.4% Share of Search versus Schick’s 6.1%. - Gillette was ahead of Schick in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Gillette’s estimated Share of Search among shaver and razor brands in New Zealand moved from 16.3% to 16.4%, and its estimated monthly branded searches moved from 4.1K to 5.5K. - Across the 11 months ending August 2026, Schick’s estimated Share of Search among shaver and razor brands in New Zealand moved from 5.5% to 6.1%, and its estimated monthly branded searches moved from 1.4K to 2.1K. ## How did search popularity change for New Zealand shaver and razor brands in August 2026? - In August 2026, Gillette lost estimated Share of Search among shaver and razor brands in New Zealand, from 18.2% to 16.4%. - Schick’s estimated Share of Search among shaver and razor brands in New Zealand has gained ground for 3 months in a row, from 4.5% to 6.1% in August 2026. ## Month by month | Month | Gillette estimated searches | Gillette Share of Search | Gillette rank | Schick estimated searches | Schick Share of Search | Schick rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 4.1K | 16.3% | 2 | 1.4K | 5.5% | 5 | | Nov 2025 | 4K | 13.4% | 2 | 1.4K | 4.7% | 5 | | Dec 2025 | 4.5K | 14.1% | 2 | 1.6K | 5% | 5 | | Jan 2026 | 4.5K | 16.6% | 2 | 1.7K | 6.2% | 5 | | Feb 2026 | 3.9K | 16.8% | 2 | 1.4K | 6% | 5 | | Mar 2026 | 4.3K | 17.5% | 2 | 1.6K | 6.5% | 5 | | Apr 2026 | 4.4K | 15.3% | 2 | 1.4K | 5% | 5 | | May 2026 | 4.5K | 15% | 2 | 1.4K | 4.5% | 5 | | Jun 2026 | 5.1K | 16.5% | 2 | 1.5K | 4.9% | 5 | | Jul 2026 | 5.9K | 18.2% | 2 | 1.9K | 5.9% | 5 | | Aug 2026 | 5.5K | 16.4% | 2 | 2.1K | 6.1% | 5 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Gillette’s and Schick’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Gillette**: Measured on the search terms “fusion gillette 5”, “gillette”, “gillette blades”, “gillette com”, “gillette fusion”, “gillette fusion 5 blades”, “gillette fusion5 razor”, “gillette labs”, “gillette mach 3”, “gillette mach 3 blades”, “gillette near me”, “gillette nz”, “gillette online”, “gillette proglide”, “gillette proglide razor”, “gillette razor”, “gillette razor blades”, “gillette shaver”, “gillette shaving gel”, “gillette skinguard”, “gillette trimmer”, “gillette venus razor” and “king c gillette double edge safety razor”, summed into one figure. - **Schick**: Measured on the search terms “intuition razor schick”, “lady schick razor”, “schick hydro”, “schick hydro 5”, “schick hydro 5 blades”, “schick hydro silk”, “schick intuition razor”, “schick razor”, “schick razor blades”, “schick razor blades quattro”, “schick shaver” and “schick trimmer”, summed into one figure. - [Gillette profile](/demand/nz/brands/gillette) - [Schick profile](/demand/nz/brands/schick) - [All shaver and razor brands in New Zealand](/demand/nz/categories/nz-shaver-and-razor-brands): The set both shares are measured inside, 5 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Gillette or Schick? In August 2026, Gillette had more branded searches than Schick among shaver and razor brands in New Zealand. Gillette was estimated to have 5.5K branded searches compared to Schick’s 2.1K, and held a 16.4% Share of Search versus Schick’s 6.1%. ## Cite this page Brandwave. "Gillette vs Schick: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/gillette-vs-schick This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/gillette-vs-schick. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.