--- title: "Gillette vs Remington: Which is searched more in New Zealand?" description: "Is Gillette or Remington more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Shaver and razor brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/gillette-vs-remington-grooming" publisher: "Brandwave" --- # Gillette vs Remington: Which is searched more in New Zealand? Is Gillette or Remington more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Shaver and razor brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Gillette and Remington - **Competitive set**: Shaver and razor brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Gillette Share of Search**: 15.3% - **Remington Share of Search**: 2.6% ## Is Gillette or Remington more popular in search? - In September 2026, Gillette had more branded searches than Remington among shaver and razor brands in New Zealand. Gillette had about 3,520 branded searches, while Remington had 590. Gillette made up 15.3% of all shaver and razor brand searches we track, and Remington accounted for 2.6%. - Gillette was ahead of Remington in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Gillette’s share of searches among shaver and razor brands in New Zealand moved from 14.9% to 15.3%, and its estimated monthly branded searches moved from 2.7K to 3.5K. - Across the 12 months ending September 2026, Remington’s share of searches among shaver and razor brands in New Zealand moved from 3.3% to 2.6%, and its estimated monthly branded searches held steady at 590. ## Top shaver and razor brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Gillette was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Remington was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Gillette was listed before Remington in three out of four answers that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Braun | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Philips | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Gillette | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | Panasonic | 4th | 2 of 3 | 2 of 2 | 4 of 5 | | Remington | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | Schick | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | Wahl | 7th | 1 of 3 | 0 of 2 | 1 of 5 | ## Every AI answer about shaver and razor brands - Asked ChatGPT "Which shaver or razor brand should I buy in New Zealand?": 1. Philips, 2. Braun, 3. Gillette - Asked ChatGPT "What are the best shaver and razor brands in New Zealand?": 1. Braun, 2. Philips, 3. Gillette, 4. Schick, 5. Panasonic, 6. Remington, 7. Wahl - Asked ChatGPT "What's the best shaver or razor brand in New Zealand for daily grooming?": 1. Braun, 2. Gillette, 3. Philips, 4. Panasonic - Searched Google, AI Overview "best electric shaver": 1. Braun, 2. Panasonic, 3. Philips - Searched Google, AI Overview "men's shaver nz": 1. Philips, 2. Remington, 3. Braun, 4. Panasonic Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand shaver and razor brands in September 2026? - In September 2026, Gillette gained share of searches among shaver and razor brands in New Zealand, from 14.4% to 15.3%. ## Month by month | Month | Gillette estimated searches | Gillette Share of Search | Gillette rank | Remington estimated searches | Remington Share of Search | Remington rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 2.7K | 14.9% | 2 | 590 | 3.3% | 6 | | Nov 2025 | 2.6K | 13% | 3 | 590 | 2.9% | 6 | | Dec 2025 | 3K | 13.4% | 2 | 720 | 3.2% | 6 | | Jan 2026 | 3K | 15.1% | 2 | 590 | 2.9% | 6 | | Feb 2026 | 2.7K | 15.8% | 2 | 480 | 2.8% | 6 | | Mar 2026 | 2.9K | 16.4% | 2 | 480 | 2.7% | 6 | | Apr 2026 | 2.8K | 13.4% | 2 | 590 | 2.8% | 6 | | May 2026 | 3K | 13.8% | 2 | 480 | 2.2% | 6 | | Jun 2026 | 3.3K | 15.1% | 2 | 480 | 2.2% | 6 | | Jul 2026 | 4K | 17.5% | 2 | 590 | 2.6% | 6 | | Aug 2026 | 3.5K | 14.4% | 2 | 720 | 3% | 6 | | Sep 2026 | 3.5K | 15.3% | 2 | 590 | 2.6% | 6 | ## How each brand is measured Brandwave collects information about searches that people make online using Gillette’s and Remington’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Gillette**: Measured on the search terms “fusion gillette 5”, “gillette”, “gillette blades”, “gillette fusion”, “gillette labs”, “gillette proglide”, “gillette proglide razor”, “gillette razor”, “gillette razor blades”, “gillette shaving gel”, “gillette trimmer” and “gillette venus razor”, summed into one figure. - **Remington**: Measured on the search term “remington shaver”. - [Gillette profile](/demand/nz/brands/gillette) - [Remington profile](/demand/nz/brands/remington-grooming) - [All shaver and razor brands in New Zealand](/demand/nz/categories/nz-shaver-and-razor-brands): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Gillette or Remington more popular in search? In September 2026, Gillette had more branded searches than Remington among shaver and razor brands in New Zealand. Gillette had about 3,520 branded searches, while Remington had 590. Gillette made up 15.3% of all shaver and razor brand searches we track, and Remington accounted for 2.6%. ## Cite this page Brandwave. "Gillette vs Remington: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/gillette-vs-remington-grooming This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/gillette-vs-remington-grooming. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.